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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. In the book I said you should be the Wikipedia of your most important topics. Your content can be indexed by Google for the keywords it contains. Answer all the questions in all the related queries. But the business case is easy to write.

SEO 217
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The Top 12 SEO Tools of 2018

Hubspot

SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. Think about a site like Wikipedia, for example. The Wikipedia page for the term "marketing" contains a whopping 711 links. To remove these limitations, users can purchase a 12-month license for around $160/year.

SEO 101
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5 Essential Functions for Every B2B Website

Biznology

Photo credit: Wikipedia. “If When they are ready to make a purchase decision, they will better understand how you can help them—and why they perhaps should select you over your competitors. Install IP address identification software that allows you to observe the domain name of business visitors to your site.

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What is SEO in marketing?

Scoop.it

Companies foisted their text messages on random customers, hoping a small number of them would be interesting enough to make a product purchase. All the details you see are cited from Google index library and Wikipedia. When you look for an exact brand or domain name in Google, site links may appear as the top result in SERP.

SEO 52
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Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    That is, until now. 

Buy 100
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The Ultimate Guide to Internet Marketing

Hubspot

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. They were able to outrank SalesManagement.org, InsightSquared, and even US News and Wikipedia. Internet Marketing to Cultivate Brand Loyalists.

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Integrating Awareness and Demand Generation Marketing

Biznology

Photo credit: Wikipedia. The agency wanted him to drive to the new KPI in a particular way, involving heavy ad spending and rich, flash-based experiences on a brand new domain. So how do you build a site that offers a soft landing for new customers and easy access to offers for those who are ready to pursue purchase?