You’re doing SEO wrong: it’s all about authority
Biznology
JUNE 8, 2018
Domain authority is not a new concept, it’s been a staple of good SEO for a long time. In the book I said you should be the Wikipedia of your most important topics. Your content can be indexed by Google for the keywords it contains. Answer all the questions in all the related queries. But the business case is easy to write.
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