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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC?

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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both.

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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is PPC? What is SEO? Drawbacks of SEO-Only Focus.

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How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign.

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How to Increase Blog Traffic (in 10 Steps)

seo.co

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. There are also plugins to integrate your social media efforts into your blogging. Post on Social Media. There are plugins for design and layout. The first step is one of the easiest.

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The top five digital marketing courses in the U.S.

Martech

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Program Recognition: Purdue-Simplilearn Joint Post Graduate Program Certification; Co-created with Facebook. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more.

Course 105