Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

MAY 13, 2010

Websites are developed by people who work at the company and who are very knowledgeable about the business. How about PDF documents? But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time. Do they include the keywords that customers use to find you?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JANUARY 16, 2012

Documents can be edited directly from browser. Workflow is overlaid to enable tasks to be assigned to others on a team from within the document. “This is the destination for all your work actions.” Data and social tools will be embedded in daily work. “That is the greatest reward of my work.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 17, 2014

I also love my occasional roles as speaker, prognosticator and thought leader, but there’s something uniquely satisfying about taking someone else’s work and making it better. I’ll address a few big ones: Editors work mostly with copy. Good editors do 90% of their work before a single word is written.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JUNE 9, 2011

The rapid decline of mainstream media (more than 45,000 journalists have been laid off in the last five years in the US) has put a lot of good communicators out of work, and many can be had today for pennies on the dollar compared to what they made a few years ago. And I’ll bet he was happy to have the work. Where Writers Hang Out.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

APRIL 13, 2011

We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers. If you’re trying to attract an international audience, don’t forget to schedule some promos to go out during the local work day in those areas. Events of all sizes.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. ROI is typically the number one or two most cited concern we hear from the people who work for these companies.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 4, 2014

In fact, statistically valid research conducted by the University of Massachusetts at Dartmouth over the past several years has documented that about only about one-third of the Fortune 500 and fewer than half of the Inc. But you don’t have to do any detective work to figure out that these numbers are suspicious.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

FEBRUARY 15, 2014

He also tweaks the practice of content curation if it’s done simply to build one’s social profile on the back of others’ work. I guarantee that in five years much of it will be out of date, but it’s sure a useful document to read right now.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50