B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. Pros and Cons Pros: Wide range of tools available for specific marketing functions.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Buffer

MAY 4, 2022

Expand on your brand’s values and goals Oftentimes, Twitter threads or Instagram Stories may not feel like the right platform for when you want to write a deep dive into your company’s mission. If you are interested in learning more, here are some SEO tools that can help. Best of all, Tumblr is free.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.)

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. The polywork trend is very much alive.” Twitter Twitter is a great platform for connecting with people.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Only B2B

AUGUST 25, 2023

This difference leads to a higher ROI, stronger customer relationships, and a more efficient use of resources. Benefits of Implementing an Account-Based Approach The benefits of ABM are well-documented. This tiering allows you to allocate resources effectively and tailor your approach to each tier.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. The Best Marketing Blogs of 2015. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. The Best Marketing Blogs of 2015. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . Leverage the tools at your disposal to pick up some of your more time-consuming, manual social management tasks. We’d love to hear from you on Twitter.

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Sprout Social

FEBRUARY 18, 2020

These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Monitoring is different from listening.

Social Media 136

Social Media Brand Identity Branding Media 136

Oktopost

JUNE 21, 2022

B2B influencer marketing utilizes thought leaders and professional influencers on platforms like Twitter and LinkedIn to advocate their product or service. A message about a SaaS tool, for example, will be much better received from a digital transformation expert on LinkedIn over the brand itself. Jill Schlesinger. Greg McKeown.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Sana Commerce

MAY 19, 2022

Help you process orders: The information provided by analytics can give you the tools you need to process orders, streamline order-to-cash management , and make sure that everything goes according to plan when it comes to fulfilling orders. E-commerce analytic tools. Types of e-commerce analytics and metrics. Onsite analytics.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. Then, create a spreadsheet that documents and tracks the following: Your marketing goals. What does it mean that your content marketing is “working?” cmcphillips Click To Tweet.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Sprout Social

JULY 30, 2019

11 of the best social media analytics tools for brands. 13 Competitor Analysis Tools to Spy on Your Competition. In Twitter, you navigate to Twitter Analytics. If you’re just starting out and have a low budget, visiting these native analytics resources individually can be a good starting point. Related Articles.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Convince & Convert

JANUARY 14, 2016

He speaks to best blogging practices, growing a team’s potential, and how to stay on trend to be the best marketer and teacher that you can be. How to invest in on-trend learning sources. Strip it back to Twitter, for example. Mike’s Twitter. In This Episode: How to encourage a corporate learning environment.

Paid Search Agency 97

Paid Search Agency Companies Adwords Twitter 97

Pam Didner

MARCH 17, 2021

Use SEO tools to understand your competitors’ domain authority, types of keywords they tend to use, types of content they create, and content ranking. A marketing plan is an internal document to align internal teams. Since we all have finite resource and budget, the fewer the personas, the better. Country’s challenges and needs.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Sprout Social

APRIL 16, 2020

And there’s no greater feeling than seeing a Tweet you published take off and resonate with thousands of people online, or knowing you came up with a trending meme. Document these steps to ensure everyone knows how to safely respond in various customer interactions and when a situation requires additional support. They seem fun.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Sprout Social

MARCH 26, 2019

Preventative : When you execute social media listening, you’re paying attention to trends and common service complaints. Demographic data is easily available to social media managers already and Twitter advanced search techniques can be executed in minutes. It’s also very likely that you have the tools in place for this already.

Social Media 104

Social Media Social Marketing Media Planning 104

Marketing Insider Group

APRIL 21, 2020

So, it’s time to get real about what to blog about with tips, ideas, and resources. With the right resources, you can develop an endless supply of interesting blog topics. Find topics consistently and efficiently with resources that measure keywords, social media engagement, and autogenerate ideas. Keyword Research Tools.

Resources 260

Resources Tips Lead Scoring Lead Ranking 260

SmartBug Media

OCTOBER 4, 2019

From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Marketing data does not integrate easily without an external tool, a separate spreadsheet, or in-house API.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Outreach

APRIL 22, 2021

No matter the new trends, promotional sales, or competitor promise, customers are 23% more likely to spend money with brands they trust. In the age of social media, especially sites like Yelp, Google, Facebook and LinkedIn, allows people to publicy document their experience with your company. Some would argue even more.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

nDash

DECEMBER 23, 2021

Three featured sessions at the Social Media Strategies Summit include Trending on TikTok: Best Practices for Creating Engaging TikTok Content by Intuit, How to Navigate an Organic vs. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Convince & Convert

MARCH 10, 2015

Consolidate All Of Your Editorial Calendars Into One The thing that sucks right now: You’re using a bunch of different tools to do one job. We had a blogging editorial calendar in an online tool. We had an editorial calendar for printed documents we managed in an Excel sheet. This one is the easiest trend to notice.

Best Practices 160

Best Practices Social Media Work Management Planning 160

EveryoneSocial

JULY 20, 2020

80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Most will use their LinkedIn Company Page as a marketing and brand tool, others will focus more on the employer brand and employee experience side, and others will mix it all in. Influencer Marketing Hub ). Tips to Maximize Your LinkedIn Company Page.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Content Marketing Institute

SEPTEMBER 10, 2018

Your head has been filled with trends, slide decks, tips, graphics, and inspiring stories. At the conference, make a list of resources and ideas that intrigue you or relate to your work. Use the power of Twitter. Document everything you learned. These connections can be the best resource. CMWorld Click To Tweet.

Conference 95

Conference Planning Budget Programs Content 95

Scoop.it

APRIL 9, 2019

Resource sections (such as ebooks or content hubs). Support documentation. You may track these details in a spreadsheet or a similar type of document and repeat for all your main direct competitors. This might be a little harder to find, which is where the right tools can help. Make sure to look at: The blog section.

Enterprise Management 56

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 56

Scoop.it

APRIL 4, 2019

Each employee of your company brings something unique to the table and taps into various resources to do their job the best they can. With the right tool in place, you can create a system that allows everyone to their teams and wider company goals based on their sources, skills, and connections. Enter the Solution: Scoop.it

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Hubspot

OCTOBER 4, 2019

Fortunately, there's a tool to help you succeed: KPI dashboards. That would go against the trend for the first three months of the year, where they experienced month-over-month growth. If you're ready to start creating your own KPI dashboard, the good news is that there are tons of resources out there to help you get it done.

Lead Ranking 93

Lead Ranking Marketing Qualified Leads Cost per Acquisition Sales Qualified Leads 93

6sense

DECEMBER 9, 2021

More than 10,000 psychographic insights (including company-based themes and trends over time, and people-based themes, interests, and trends over time). Generally, it’s making a lot of guesswork while navigating fragmented data and ad-hoc processes, with little or no data-science resources to help demystify the scattered information.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Sprout Social

APRIL 10, 2017

Try our social media management and analytics tools with a free 30-day trial ! Adding more value to the organization: Facebook can better nurture customers, improve awareness and provide more resources to you audience. This was based off Instagram Stories, which ultimately were from Snapchat Stories–seeing a trend here?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Go Beyond SEO

AUGUST 19, 2015

Create a document (I’m a big fan of Google Docs) and add headers for each month. Once you’ve organized your document, you’re ready to begin. Promote it heavily with graphics of adorable puppies and dogs on Facebook, Twitter, Google+ and Pinterest to generate awareness and grab the attention of your fans.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Hubspot

NOVEMBER 22, 2015

So to get you started on the path of continuous improvement, we've collected a list of helpful user testing tools and resources that will have you analyzing your website in an entirely new way. 10 Usability Testing & Research Tools. 1) CrazyEgg. It could be your form design. but how can you know for sure? Visitor recordings.

Enterprise Management 28

Enterprise Management Marketing Websites Work Management Tools 28

Convince & Convert

DECEMBER 29, 2015

The thing that sucks right now: You’re using a bunch of different tools to do one job. We had a blogging editorial calendar in an online tool. We had an editorial calendar for printed documents we managed in an Excel sheet. We managed our projects and tasks in a different online tool. It was bad. Look at: Topics.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Launch Marketing

AUGUST 10, 2017

Let’s say one goal is to increase combined traffic to your website from Facebook and Twitter by 5% to drive more email list subscriptions; take a look at click-through, bounce and traffic-to-conversion rates for each platform. Use the Right Tools for Social Media Measurement. Other resources. Advertising.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48