Martech

SEPTEMBER 1, 2023

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. What to consider as AI users As you consider your strategy for using AI as part of your marketing efforts, it’s important to look at generative AI applications as discrete from other AI-enabled applications.

Marketing AI 126

Marketing AI Ethics Planning Touchpoints 126

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 81

Social Media Ideal Customer Profiles Template Marketing Proposals 81

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. What is market development? How to Create a Market Development Strategy.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Is it focused largely toward Agile or Waterfall, or does it include aspects of both? What new features are you considering?

Work Management 93

Work Management Enterprise Management Digital Asset Management Marketing Management 93

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 113

Work Management B2B Marketing Marketing Management Paid Search Agency 113

Marketing Insider Group

AUGUST 25, 2020

Quick Takeaways: Unwritten rules tend to be frequently broken in any organization. The Perfect Agile Team Charter. When we kick off new Agile marketing teams, we emphasize that team charters work best when they are: Timely: The first team charter should be put together as close to the team’s inception as possible.

Ad Building 228

Ad Building Planning Paid Search Agency Rules 228

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

Social Media 104

Social Media Template Work Management Marketing Management 104

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Social Media 123

Social Media Template Campaigns Media 123

Hubspot

AUGUST 21, 2023

That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one. Jump to one of the following sections: What is a business proposal?

Template 69

Template CMS Development Examples Marketing Proposals 69

Martech

SEPTEMBER 23, 2022

We had excellent plans and great teams, but the lack of capital obliterated any chance of success the business might have had. If this sounds familiar, you might be among the many marketers who’ve experienced similar pain when trying to build a marketing technology stack. It starts with a plan. Terrible execution.

Work Management 104

Work Management Marketing Management Ad Building Budget Programs 104

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

ClearVoice

JUNE 7, 2024

To stay ahead of competitors, companies must adopt more modern approaches, such as leveraging fractional talent to meet dynamic market demands and evolving business needs. Understanding Corporate Culture in the Context of Fractional Teams Corporate culture is the shared beliefs, values, and practices that characterize an organization.

Demand Generation Agencies 52

Demand Generation Agencies Work Management Marketing Management Sales Qualified Leads 52

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Create Your Sales Rollout Plan for Video. Contents 1.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Seismic

OCTOBER 25, 2022

Now more than ever — with market conditions uncertain, and change always around the corner — it’s critical for businesses to invest in a powerful enablement strategy. However, to do that strategic thinking and planning, most enablement teams still use tools that are designed for more tactical work.

Planning 52

Planning CPO Content Training 52

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. If those objectives and success metrics don’t exist, propose them. What current and near-future marketing campaigns do you need to support?

Work Management 91

Work Management Brand Identity Branding Marketing Management 91

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

ClearVoice

OCTOBER 10, 2019

One of the greatest hurdles for content marketing freelancers is convincing a company to not only invest in your services once — but for months. There is very little in a successful content marketing strategy that happens overnight and taking a year-long view allows you to take the time you need at every stage.

Planning 58

Planning Ad Building Content Marketing Budget Programs 58

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Video Marketing 1.2 Video for Sales 1.3

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

ClearVoice

APRIL 24, 2020

Not to be confused with an executive biography that tells the background of a C-level professional, summaries are often used to explain lengthy documents in a brief, tangible way. They are often used during a company’s proposal process, as part of a business plan or even used to introduce potential investors to an emerging brand.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Salesforce Marketing Cloud

FEBRUARY 19, 2024

As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. Just as every coach has their own playbook, a playbook is unique to every organization. These should be based on market research and existing customer data.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Contents 1. Identify the Teams That Will Drive Adoption 1.2

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Hubspot

APRIL 1, 2021

This document will justify taking on a certain project. To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan. With these documents, you should be able to prove that the project you're pitching is worth doing. Risk Analysis.

SWOT 81

SWOT Business Marketing Proposals Budget Programs 81

Martech

AUGUST 28, 2023

Can I come and present this proposal with you as we need a firm commitment on time and resources?” Ask for participation in the project plan development “Who can help outline your actions and needs in the overall project plan?” Marketing operations. Ask to help communicate the project to their leadership. “Do

Work Management 92

Work Management Peer-to-peer Marketing Management Tips 92

Marketing Insider Group

AUGUST 28, 2019

If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. However, the executive team had other plans. ” She did not stop there.

ROI 100

ROI Content Marketing Work Management Planning 100

Tomorrow People

JANUARY 8, 2021

It’s a hugely important consideration when putting together a go to market (GTM) strategy. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? For example, DevOps may not like fluffy marketing speak, but will want the tech specs.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. It’s no wonder then than optimizing CX is the number one opportunity for many organizations, according to Adobe’s 8th annual “ Digital Trends ” report. Mapping the customer experience is something every organization can do.

Touchpoints 170

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 170

Hubspot

APRIL 13, 2021

However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. A Request for Proposal is a formal request for the selected vendors or suppliers to respond to a specific contract opportunity. Best Practices for RFI Documentation.

RFI 84

RFI RFP Marketing Proposals Vendors 84

Martech

APRIL 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. You can plan on spending three to 18 months in a migration based on your program’s sophistication. Take that timeline into account in your planning.

RFP 102

RFP Paid Search Agency Advertising Agencies API 102

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. A powerful pitch, regardless of the circumstances, requires preparation, proof of concept and a plan for execution. Inspiration for your social media marketing pitch.

Social Media 120

Social Media Social Marketing Campaigns Planning 120

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. Content Marketing. Do you have an executive solely dedicated to producing and executing a comprehensive content marketing strategy?

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

ClearVoice

MAY 10, 2024

Content transcends marketing. Marketing is too important to be left to the marketing department.” -David Packard HP Co-Founder Looking Beyond Marketing: Content’s Role in Your Entire Business Content is more than just a marketing tool.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Navigate the Channel

OCTOBER 12, 2022

Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button. Along with the themes and the push to view new products and re-connect with colleagues and customers, is the pressure to plan a successful trade show is back.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Contently

SEPTEMBER 18, 2017

Clearly, the strategy field is thriving, and plenty of people who used to promote themselves as marketers, writers, editors, etc. After waking up, getting ready, and drinking a requisite iced coffee, I arrive at the office a little before nine to prep for the marketing team’s weekly standup. now want to be become strategists.

Marketing Proposals 164

Marketing Proposals Content Enterprise Management Paid Search Agency 164

Webbiquity

APRIL 21, 2020

Dodge reports that it is still very early on in the COVID-19 crisis; however, it is heartening that projects continued to move into the early planning stages at a reasonable pace despite the near stoppage in economic activity over the last few weeks. Team currently has five members, with plans to expand to 17 by end of 2020.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175