Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs).

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

EMagine B2B Blog

MARCH 5, 2019

Google is Already Using Healthcare Schema. Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. Google, for example, has reviewed over 130 trillion web pages. Google and Bing both use structured data that is based on schema.org vocabulary.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SnapApp

NOVEMBER 14, 2011

In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Unlike sidebars and widgets, microsites are like websites within websites.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. According to Google, those that search for Ace, also have a tendency to search for Stumptown coffee.)

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. According to Google, those that search for Ace, also have a tendency to search for Stumptown coffee.)

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Moz

MAY 23, 2019

Posted by DiTomaso Agencies, are you set up for ongoing Google Tag Manager success? Today I'm going to be talking to you about Google Tag Manager and what your default container in Google Tag Manager should contain. I think if you're in SEO, there are certainly a lot of things Google Tag Manager can do for you.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Convince & Convert

NOVEMBER 4, 2018

You can most effectively monitor conversations and stay aware of crises with a social media listening tool, but you can also monitor chatter by setting up keyword searches and Google Alerts. . Whether it’s your Facebook page, blog, forum or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf.

Social Media 167

Social Media Work Management Marketing Management Media 167

Sprout Social

NOVEMBER 30, 2020

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Meanwhile, on-site translation services like Google Translate can go a long way to empower companies selling digital products to go global.

Work Management 96

Work Management Marketing Management Paid Search Agency Cross-Selling 96

Convince & Convert

MAY 28, 2012

Create a Web page or microsite and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum, or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. Document every facet: Make copies of all tweets, status updates, blog comments, etc. On Google+.

Social Media 157

Social Media Work Management Media Microsite 157

Albacross

JANUARY 17, 2020

Airtable If you're still using Google Sheets in 2020. Airtable will make you never want to use Google Sheets again. By matching the IP address of visitors to your website to specific companies, it allows you to see exactly who has visited your website (rather than just traffic statistics found in tools like Google Analytics).

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Optinmonster

DECEMBER 23, 2020

The page builder integrates with Google fonts to offer near-unlimited font choices, and it shows you which font pairings work best together. With Domain Mapping, you can create multiple microsites without the hassle of installing WordPress on every domain. Google Analytics integration. You can do the same with fonts.

Landing Pages 78

Landing Pages Domain Work Management Template 78

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. Below is what the navigation report looks like on Google Analytics. I did a search for Document Management Software. I don’t sense they are a software firm for Document Management. Does your website tell a compelling story? It’s time to read the story.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. 21% say they are successful at tracking ROI (source: Ad Age ). Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

chiefmartech

FEBRUARY 19, 2018

Auto-complete for “marketing technologist” on Google leads you to thousands and thousands of articles. We documented their work in our martech and modern marketing organizations study last year, and we just completed a marketing technology and operations salary survey (results will be published early next month).

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Hinge Marketing

OCTOBER 10, 2016

Consider building a section that speaks directly to them — whether it’s a single page or a full microsite. This document will make managing your content neat and tidy. Otherwise, you’ll want to set up an Excel file or Google Sheets document to record any problems you find and track their status. Develop the website.

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. Imagine a campaign that delivered content across your browser, television, and Google Glass.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Content Standard

OCTOBER 15, 2018

Perhaps that’s why, per Content Marketing Institute research, only 37 percent of B2B marketers and 38 percent of B2C marketers have a documented content strategy. Without a documented strategy, marketers are flying blind, tossing content randomly to the winds in the hopes that someone will pluck it up, consume it, and convert.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

DivvyHQ

NOVEMBER 20, 2017

By the time you finish reading this paragraph, nearly 3 million Google searches will be performed globally. In our own content planning research, we found that 72% of the most effective marketers report they have a thoroughly documented content planning process. Virtual and augmented reality seem far fetched for many organizations.

Video Marketing 41

Video Marketing Marketing AI Content Digital Transformation 41

Hubspot

AUGUST 11, 2014

One that you could use for enterprise websites, microsites, landing pages, and everything in between? From data-driven content and downloadable documents to rich media such as videos and images, you want to make sure everything is in place, working properly, and looking beautiful. Security & Backups.

Marketing Websites 28

Marketing Websites Privacy Policies RSS Auto Responder 28

Vidyard

MAY 3, 2015

accompanied by customer comments, industry reviews, and the spec documents of the model of your dreams. First, consider using Google Analytics to get the information you need about your website visitors, so they can be segmented in ways that make sense for your company. So how do you start? Paid banner? 3rd party blog post?)

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Think Google maps but with your own design and branding. Put it on a microsite to be used as a regular free tool for prospects. We’ll cover how you can layer interactive content throughout your existing channels: Website.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Vidyard

JULY 21, 2016

Building on Search Engine Journal’s post (#1), this piece from Neil Patel dives deep into the reason many content teams are struggling and why it all relates back to a lack of a documented strategy with proper tactics. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Building on Search Engine Journal’s post (#1), this piece from Neil Patel dives deep into the reason many content teams are struggling and why it all relates back to a lack of a documented strategy with proper tactics. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Building on Search Engine Journal’s post (#1), this piece from Neil Patel dives deep into the reason many content teams are struggling and why it all relates back to a lack of a documented strategy with proper tactics. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites.

Resources 50

Resources Content Marketing Planning Best Practices 50

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

APRIL 23, 2013

Krista LaRiviere, CEO of web presence optimization software vendor gShift Labs, explains how recent Google algorithm changes (including more emphasis on social signals, the clampdown on low-value backlinks, the Google +1 button, and freshness updates) now make optimized, user-focused content more important than ever for search rankings.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Content Standard

FEBRUARY 28, 2018

Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. Think With Google is clearly a Google hub—from the name, to the colors, to the tone of voice—but it’s not on Google’s company website.

Top of Funnel 42

Top of Funnel Brand Identity Branding Domain 42

Hubspot

MARCH 10, 2016

For example, Google and Oracle are primarily B2B companies. Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. It is owned by Google, after all.). 57) Microsite. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

DivvyHQ

NOVEMBER 22, 2017

Word2CleanHTML – Whether you create content in a Word document, Google Drive doc or somewhere else, you probably have noticed that copying and pasting text right into your content management system can yield funky formatting. It uses search engine results to build visual networks of questions based on the topic you punch in.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Convince & Convert

DECEMBER 30, 2015

Google’s Matt Cutts has tons of great examples of Q&A. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. Think of this as a quick-glance document to help your audience do something better, faster. Microsites.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Google’s Matt Cutts has tons of great examples of Q&A. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. Think of this as a quick-glance document to help your audience do something better, faster. Microsites.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168