15 B2B case studies show how content marketing drives ROI
Biznology
FEBRUARY 23, 2015
35% say they have a documented content strategy (source: Content Marketing Institute). Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. 21% say they are successful at tracking ROI (source: Ad Age ). Who is succeeding and why?
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