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15 B2B case studies show how content marketing drives ROI

Biznology

35% say they have a documented content strategy (source: Content Marketing Institute). Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. 21% say they are successful at tracking ROI (source: Ad Age ). Who is succeeding and why?

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Google’s Matt Cutts has tons of great examples of Q&A. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. Think of this as a quick-glance document to help your audience do something better, faster. Microsites.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Google’s Matt Cutts has tons of great examples of Q&A. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. Think of this as a quick-glance document to help your audience do something better, faster. Microsites.