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The History of the PDF and Its Marketing Limitations

SnapApp

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. These are the documents they leverage when trying to convert leads, when they’re making sales pitches, when they’re communicating with clients, etc.

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

Google is Already Using Healthcare Schema. Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. Google, for example, has reviewed over 130 trillion web pages. Google and Bing both use structured data that is based on schema.org vocabulary.

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International marketing: What you need when entering foreign markets

Sprout Social

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Meanwhile, on-site translation services like Google Translate can go a long way to empower companies selling digital products to go global. Piggybacking.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. Airtable If you're still using Google Sheets in 2020. Jason Barry FeaturePeek.

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B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

Keep adding fresh content: blog posts, juicy news items, videos, and educational guides — to name just a few ways. Make the piece long enough to differentiate it from, say, a blog post, then give it away in exchange for some basic contact information. This document will make managing your content neat and tidy.

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Make one of your static infographics interactive by adding in simple animations , click-to-reveals, and potentially a question or two. Think Google maps but with your own design and branding. Paid Media. Landing Pages.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Here, the objective is to change the way we think about information exchange online. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites. RIP websites.