Document Google Lock-In Microsite 
SnapApp
SEPTEMBER 8, 2016
The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. of PDFs living on the Internet. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers.
Convince & Convert
OCTOBER 22, 2013
Follow him on Twitter and Google+. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?
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Convince & Convert
AUGUST 3, 2010
Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.
Convince & Convert
AUGUST 3, 2010
Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.
Content Standard
FEBRUARY 28, 2018
Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. Once upon a time, all good web content lived on a company website. It was a few product pages probably viewed on Netscape, surrounded by 8-bit gifs to add “engagement.”
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