Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Under pressure to prove ROI at every turn, CMOs are sacrificing creativity for a more trackable but potentially less effective strategy. . Over that timeframe, they’re expected to boost their agency services spend by 2.4%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 00:27:10 – 00:27:55) Insights into account-based marketing (ABM) and its alignment with broader marketing goals for optimization. (00:34:54

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Cintell

MARCH 10, 2016

We need ROI. Using Personas increases email open rate 2-5 times (Forrester). Documenting personas: Companies who exceed lead and revenue goals are over twice as likely to formally document personas than companies who underperform in these areas ( Understanding B2B Buyers Benchmark Study, Cintell ). This is business.

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Martech

MARCH 10, 2022

Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. The decision-maker: Usually the manager of the influencer (focused on ROI). Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Content Marketing Institute

MAY 4, 2018

The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. 75% of those reporting high alignment have a documented content marketing strategy. 75% B2B orgs whose content marketing/sales are highly aligned have documented strategy. cmicontent @linkedin Click To Tweet.

Top of Funnel 97

Top of Funnel Research Content Marketing Marketing Budget 97

SnapApp

JANUARY 15, 2019

As we discuss in Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples), “Both Forrester and Gartner predict that by 2020, 80 percent of the buying process will occur without any human contact. And the longer a document is, the more they scan. Consumers are now in the driver’s seat in their buyer journey.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Attendify

AUGUST 21, 2019

Savvy planners know that owning a documented strategy for addressing concerns is key to running successful events, and the most seasoned pros actively alleviate issues before they escalate. It’s not just polite—your brand reputation and event ROI may depend on it. Tools and tips: Don’t be late…automate!

Work Management 40

Work Management Service FAQ Customer Satisfaction 40

SnapApp

MAY 29, 2018

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. If you have documented buyer personas, check them against the MQLs and SQLs that actually end up converting — do they match? Main challenge / goal.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Ambal's Amusings

MARCH 18, 2010

The best example I’ve seen documented recently is from Junta42. Here are the tangible results they documented within 4 business days of its launch: 3 new clients signed up. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. 3 consulting inquiries.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Outbrain

FEBRUARY 21, 2019

According to Forrester , it costs 5 times more to acquire a customer than to retain one. One key metric that can help you measure the ROI of your marketing campaigns is Customer Lifetime Value (CLV). Creating that emotional connection is not easy. Why keep customers? Any kind of relationship has to start somewhere.

Resource Management 37

Resource Management Distribution Loyalty Psychographics 37

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Forrester Blog for Interactive Marketing Professionals. Laura Patterson's book Marketing Metrics in Action.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Sprout Social

MAY 22, 2023

3 ways to maximize the ROI and impact of social media on healthcare Healthcare companies that intentionally embed social media throughout their operations will reap the ROI—but not without the right infrastructure. Companies have to invest in advanced social media management resources to minimize the chaos.

Social Media 79

Social Media Work Management Media Forrester 79

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Martech Advisor

DECEMBER 27, 2019

Luckily there are things businesses can do to validate the ROI of technology implementations and a new study quantifies organizations’ investment after adopting technology, writes, Dr. Gero Decker, Co-founder & CEO, Signavio. Establish ROI. Gero Decker, Co-founder & CEO, Signavio.

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Document Management. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. Customer Case Study: 156 Percent ROI with HP. Forrester Wave: Service Desk Management Tools, Q2 2008. Blade Servers. Virtualization.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

WebMarketCentral

JUNE 1, 2009

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Fixing branding problems According to Forrester principal analyst and report author Ron Rogowski , “Common Brand Action problems included poor text legibility, confusing category names, and missing or buried content.

Design 20

Design Marketing Websites Forrester B2B 20

Marketing Insider Group

JANUARY 25, 2023

According to Forrester, 60-70% of content goes completely unused! And start doing the stuff that helped our customers and drove ROI. 7x ROI was the result. The average marketing campaign at SAP at the time delivered negative ROI. (I’m SAP events were awesome ROI generators – at least at the time.)

Cost 204

Cost Content Marketing Content Paid Search Agency 204

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. 6) ERP (17) Internet Cust. 6) ERP (17) Internet Cust. ERP Internet Cust. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Inbound Marketing is a collection of all the techniques marketers should use to get found in search engines, blogs and social media, and be more like the electric or fuel cell car and get a radically different ROI, not just a slight gain. Forrester® is a registered trademark belonging to Forrester Research, Inc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

JANUARY 18, 2018

60% of Marketers Have a Documented Personalization Strategy. The good news is marketers are dedicating more resources to content personalization and understanding the B2B buyer journey : 60 percent claimed they have a documented personalization strategy. Consider dedicating budget to producing this type of influential content in 2018.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Online Marketing Institute

AUGUST 14, 2011

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. The compass idea illustrates this clearly.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

The ABM Agency

JANUARY 13, 2022

Forrester found in 2019 that the “average ABM budget was around $350,000 (excluding headcount costs). Forrester found that 70 percent of organizations expected the $350,000 average cost to rise between 2020 and today, and indeed, it has. longer to see an ROI on the initial investment.

Account Based Marketing 52

Account Based Marketing Advertising Agencies Cost Paid Search Agency 52

The ABM Agency

JANUARY 13, 2022

Forrester found in 2019 that the “average ABM budget was around $350,000 (excluding headcount costs). Forrester found that 70 percent of organizations expected the $350,000 average cost to rise between 2020 and today, and indeed, it has. longer to see an ROI on the initial investment. Five key components to consider.

Account Based Marketing 52

Account Based Marketing Advertising Agencies Cost Paid Search Agency 52

Vidyard

MARCH 17, 2021

In addition to custom video messages and video emails, users can record walkthroughs of PowerPoint presentations, documents, web-based applications, and more. Forrester Research Finds that User-Generated Video Tools Are Here to Stay . Sales Teams Realize Significant ROI from User Generated Video. Corporate Traveler , the U.S.

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

Brandpoint

JUNE 7, 2018

Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Check out Forrester’s consumer marketing forum in New York. 21-24, 2018.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Sana Commerce

MARCH 15, 2023

Wondering what the ROI of a new e-commerce project might be? Use our ROI calculator for an estimate. It also saves time, since you don’t have to go searching for documentation each time you need it. We’ve got you covered. Learn more in our latest report on maintenance.

Work Management 52

Work Management Marketing Management Budget Programs B2B Sales 52

sagefrog

JANUARY 10, 2024

Benchmark Current Metrics Prior to planning the redesign, document your current performance metrics, analyzing monthly performance in traffic, conversion rates, and user engagement. i] Know Your User – UX Statistics and Insights, Toptal [ii] The Six Steps for Justifying Better UX, Forrester [iii] How Often Should You Redesign Your Website?,

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Vidyard

MARCH 17, 2021

In addition to custom video messages and video emails, users can record walkthroughs of PowerPoint presentations, documents, web-based applications, and more. Forrester Research Finds that User-Generated Video Tools Are Here to Stay The use of video is certainly not new for most businesses, but the room for growth and adoption is booming.

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it? B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Millennials make 73% of all B2B buying decisions.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Leadspace

DECEMBER 15, 2020

It’s well documented that buyers are contacting sales later in the process. According to Forrester , more ABM platforms are upgrading their features to enable users to: Select and prioritize target accounts. Watch the webinar: Account Based Marketing: 3 Secrets to Great ROI to learn more today!

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62