Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. Brian Dean’s blogging strategy provides a convincing if somewhat extreme example of this.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

SmartBug Media

MARCH 6, 2019

Video is taking the sales world by storm, and rightfully so. One minute of video is equal to 1.8 million words to your audience, and brands that use video marketing grow their year-over-year revenue 49 percent faster than brands that don't. The Power of Video. Examples of Videos in Action. Engages viewers.

Communities 77

Communities Video Marketing Top of Funnel Youtube 77

ClearVoice

JULY 27, 2023

5 cool examples of how to use Freytag’s Pyramid in modern marketing: 1. Take a few minutes to watch this video before continuing to read on. I omitted that the “The Spring – The charity: water story” video lasted 22 minutes. Resolution: The character solves the problem or conflict. A clear reversal.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Scoop.it

MARCH 14, 2024

For example, consider Hims as an example. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc., For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” For example, let’s say that you manufacture nail polish. Here’s how: Align Your Social and Content Strategies with Your Brand.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. A content strategy is a documented plan that identifies your business goals and then uses content as a primary conduit for achieving those goals. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Marketing Insider Group

DECEMBER 11, 2019

A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. For example, say your top company-wide goal for the year is to achieve $8M revenue. For example, let’s say that one of your content goals is to increase your organic blog traffic by 20%. You break them down.

Planning 302

Planning Work Management Marketing Management Deliverability 302

Content Standard

DECEMBER 5, 2018

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. But how should you approach creating video content from the ground up? Here are some of the best methods and considerations for each phase of your video journey.

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

BOP Design

APRIL 14, 2021

According to research, the most popular social media platform between the ages of 30-64 is Facebook, while Instagram and YouTube are the most popular platform for the ages of 18-29 ( Source ). Creating content for your audience will be drastically different if your audience is on Facebook and not on Instagram or on YouTube but not Facebook.

Social Media 134

Social Media Paid Search Agency Media Companies 134

Optinmonster

SEPTEMBER 2, 2020

11 great examples of calls to action. This is true for blog posts, YouTube videos, social media posts, podcast episodes, and more. Here’s an excellent example from our Customer Success Manager, Angie: Notice the color of the call to action is a huge contrast to the white background. 5 common types of CTAs.

Examples 119

Examples Click Rate Social Media Copywriting 119

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Convince & Convert

MARCH 17, 2016

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Here’s where user-generated videos come in. This includes video.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

Hubspot

DECEMBER 4, 2017

5 VR Marketing Examples to Inspire Your 2018 Strategy. While this 360° video doesn't completely replicate the experience, it does indicate the differentiating way brands within such B2B industries as manufacturing can leverage VR to immersively demonstrate their sophisticated technologies and capabilities. Lowes: Holoroom How To.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Kevin Indig

AUGUST 7, 2023

See Google or Apple, for example. Andy McCotter-Bicknell: For example, with ClickUp, the brand looks playful and positive through bright, modern colors like purple, pink, light blue, and yellow. 👉Example 1: Clickup, for example, uses emojis in content to foster an approachable and casual tone. Eric Serdar, Snr.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Scoop.it

DECEMBER 29, 2022

See an example from scoop below. This example is an interesting blog post on insightful SaaS marketing strategy. Instead, create visual elements, repurpose your blogs into engaging videos, and target a wider prospect bracket. According to Google , 90% of people discover new products and brands through YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. They can be a fun way to document your activities as a brand and share them with your audience.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Trade Press Services

JANUARY 15, 2024

Mistake #2: Lack of a Documented Social Media Plan CoSchedule found that organized marketers are 397 percent more likely to report success in their marketing initiatives. Organization starts with a marketing plan that is documented , consistently reviewed and revised, and includes social media tactics. What are your goals (e.g.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), Visual description: What do you want your post image or video to look like? Format: Will your posts contain pictures, video or a combination of the two?

Ad Building 65

Ad Building Tips Content Social Media 65

Navigate the Channel

JUNE 19, 2023

Insist on a Content Calendar and Content Schedule Whether it’s in a Google Doc or Excel sheet, document what message will go out via what channel and when. Construct a content library, with examples of successful posts from the past for inspiration, and ready-to-post video, photos and text. We can help.)

Social Media 65

Social Media Media Curation Content 65

Marketing Insider Group

JANUARY 27, 2020

Use it to create how-to videos and photos that showcase your products or services. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. Now that you’ve published a few articles, videos, or photos, create a calendar that can help you plan the rest of the year’s content.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Vidyard

JUNE 2, 2016

In the beginning, there was YouTube. The world has been around for a while, and online video was nothing new in 2005. That said, while YouTube wasn’t the first site to feature video on the internet, it did change the way video existed online. Here are a few examples to show you why: Lone Wolf Technologies.

Advertising Channels 50

Advertising Channels Video Marketing Ad brokers Youtube 50

ClearVoice

APRIL 2, 2019

5 cool examples of how to use Freytag’s Pyramid in modern marketing: 1. Take a few minutes to watch this video before continuing to read on. I omitted that the “The Spring – The charity: water story” video lasted 22 minutes. Resolution: The character solves the problem or conflict. A clear reversal.

Storytelling 97

Storytelling Examples Paid Search Agency Advertising Agencies 97

Vidyard

APRIL 24, 2014

Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. So how do you make your videos especially responsive? So how do you make your videos especially responsive? height(player_height).css('line-height',

Optimization 65

Optimization Video Marketing Top of Funnel Landing Pages 65

BenchmarkONE

NOVEMBER 1, 2019

Did you know that 53% of customers engage with a brand after watching one of their videos on social? Video marketing has, without question, become one of the most effective forms of marketing available. Introducing video into your marketing strategy seems like a no-brainer. But not all videos perform at this high of a level.

Video Marketing 51

Video Marketing Webinar Metrics Content Paid Search Agency 51

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Mobile devices account for more than 70 percent of YouTube watch time.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Outbrain

SEPTEMBER 29, 2020

So, since day 1 of lockdown, many brands have partnered with experienced content production companies to use video as a form of providing comfort and accessibility during these hard times. With a whole army of students and workers now staying at home , there is a whole new demand for video content that didn’t exist at the start of the year.

Video Marketing 34

Video Marketing Content Advertising Mediums Paid Search Agency 34

Buffer

SEPTEMBER 8, 2022

Whether you use the Notes app to document ideas as they come for later sorting or set aside time to create and input all of your content into a publisher (Buffer comes to mind). He’s the classic example of experimentation. “I'm trying all sorts of content right now I am starting YouTube videos, making TikToks.

Practices 119

Practices Product Top of Funnel Creativity 119