The Effective Marketer

JUNE 1, 2012

Step 1: Sales and Marketing Alignment and Documentation. Make sure that you have documented (yes, written somewhere so that everyone can see) a few important definitions such as: What is a lead (and expand it to include MQL, SQL, SAL and any other relevant lead stages)? Grande Guide to Lead Nurturing , by Eloqua.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. In any event, I’m curious about people’s actual experiences.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). Request-and-approval process: Document the process by which activities, such as email distributions, are requested and approved. It’s important to identify and document how the marketing team wants to track their success. Exclude those emails that are expected.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 48

Top of Funnel Eloqua Peer-to-peer Budget Programs 48

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. Your team may already be performing manual integration by exporting a list of attendees from your event management platform and uploading them into your MAP. While both Eloqua and Marketo have REST web services, that’s where the similarities end.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Marketing Insider Group

JANUARY 13, 2011

All presentations were made into shareable documents as well as into protected presentations we could share on sites like slideshare. You can see a recent article on her blog that also covers the famous Content Grid from Joe Chernov , Director of Content from Eloqua. All webcasts were recorded for both audio and video.

Webcast 100

Webcast Work Management Marketing Management Content 100

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. What are the new recent events that have happened? They’re helpful datasets, documents, or whatever the case might be, or trials, or experiences.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

LeanData

APRIL 29, 2015

The benefits of account-based marketing are well documented, but worth reiterating nonetheless: Focus. When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. Marketing should be talking the same language! Marketing Impact.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

The benefits of account-based marketing are well documented, but worth reiterating nonetheless: Focus. When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. Marketing should be talking the same language! Marketing Impact.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

The benefits of account-based marketing are well documented, but worth reiterating nonetheless: Focus. When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. Marketing should be talking the same language! Marketing Impact.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

SnapApp

SEPTEMBER 18, 2012

Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them. Positive tweets, however, with personal flair or unique commentary are what you want to inspire and document. Here's what companies really need to look at: "What?

Twitter 48

Twitter Business Eloqua Top of Funnel 48

6sense

MAY 10, 2016

Historically companies and sellers held the information, but now customers and buyers are empowered to conduct extensive research (technical documentation, social feedback, industry analyst vendor rankings), in large part ANONYMOUSLY online. We also learned that B2B companies make decisions by committee.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Each medium or channel you consider needs a well-thought-out and documented execution process in order to drive revenue. Direct mail?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Conversica

OCTOBER 3, 2018

Conversica’s most recent research on inquiry follow-up in higher education, documented in the Sales Effectiveness Report in Education , revealed that 27 percent of schools contacted did not respond at all — not a single email or phone call — to the prospective student. Drive attendance to recruiting events. Additional Information.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Conversica

OCTOBER 3, 2018

Conversica’s most recent research on inquiry follow-up in higher revealed that 27 percent of schools contacted did not respond at all — not a single email or phone call — to the prospective student (as documented in the Sales Effectiveness Report in Education ). Drive attendance to recruiting events. Additional information.

Marketing AI 40

Marketing AI Education Eloqua Outreach 40

ClearVoice

JULY 20, 2020

Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). So, if you have clients sign approval documents via DocuSign or PandaDoc, save new files in Dropbox or Google Drive, or update the status of a Trello card, Zapier can help make all of it happen, simply by setting it all on autopilot. GoToWebinar.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue. Direct mail? Personalized messaging that engages your target audience.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue. Direct mail?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Litmus

OCTOBER 29, 2020

So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. Jason Witt: And so, it’s a little bit more hands off with the Eloqua clients just because of the fact that they typically are smaller to mid-size companies. I’ve been to a few Litmus live events in my time.

Creativity 59

Creativity Work Management Paid Search Agency Marketing Management 59

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue. Direct mail? Personalized messaging that engages your target audience.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue. Direct mail?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

SnapApp

MARCH 20, 2014

In the end, interactive widget showed that they were here to make a lasting impact and advanced on to the finals to face event. Interactive widget showed that their appearance in the finals was no fluke and took the championship home by defeating events by a 33% margin. Check out some of his best slides here. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Some of the most common uses of one pagers includes sales enablement, event collateral, and mid-funnel evaluation content. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . For blogging for business, look to the model set by Jeremiah Owyang of the Altimeter Group.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Document the value of marketing for the executive leadership team. Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

FEBRUARY 20, 2013

Some of the most common uses of one pagers includes sales enablement, event collateral, and mid-funnel evaluation content. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . For blogging for business, look to the model set by Jeremiah Owyang of the Altimeter Group.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48

Zoominfo

AUGUST 7, 2018

Since changes save as you type, marketers no longer have to fear losing documents. Event Marketing. 91% of over-performing businesses place a greater emphasis on live events as a marketing channel, compared to underperforming businesses or businesses performing as expected ( source ).

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Since changes save as you type, marketers no longer have to fear losing documents. Event Marketing 91% of over-performing businesses place a greater emphasis on live events as a marketing channel, compared to underperforming businesses or businesses performing as expected ( source ).

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Referral Rock

OCTOBER 30, 2019

Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Business intelligence software pulls all the critical data from your different APIs, documents, and departments to provide your team with the holistic insights they need to plan their next move. Event Marketing / Management Software.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Martech

FEBRUARY 25, 2022

Predictive weather events uses large datasets to build relative triggers that can personalize customer engagements. Act-On’s transactional event-triggered email solution (via Act-On). It also offers deep integrations with event planning solutions and SMS messaging directly from within the product. Oracle Eloqua.

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122