Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). Request-and-approval process: Document the process by which activities, such as email distributions, are requested and approved. It’s important to identify and document how the marketing team wants to track their success. Exclude those emails that are expected.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. What are the new recent events that have happened? They’re helpful datasets, documents, or whatever the case might be, or trials, or experiences.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

6sense

MAY 10, 2016

Historically companies and sellers held the information, but now customers and buyers are empowered to conduct extensive research (technical documentation, social feedback, industry analyst vendor rankings), in large part ANONYMOUSLY online. Despite early excitement, the dramatic improvements promised by PLS vendors never materialized.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. What about custom events? Direct mail?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Conversica

OCTOBER 3, 2018

Conversica’s most recent research on inquiry follow-up in higher education, documented in the Sales Effectiveness Report in Education , revealed that 27 percent of schools contacted did not respond at all — not a single email or phone call — to the prospective student. Drive attendance to recruiting events. Additional Information.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. What about custom events? Direct mail?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Steve Woods , CTO, Eloqua. Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Predictive weather events uses large datasets to build relative triggers that can personalize customer engagements. Click here to download! Acquia Campaign Studio.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118