MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Why does organic SEO matter so much? Image: CMI.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 105

Twitter Best Practices A/B testing Social Media 105

Moz

JANUARY 8, 2020

This time around, we're diving into three more quick and easy workflows you can use to bolster your keyword research and work smarter, not harder. Then from here, I can filter by SERP features or organic click-through rates. How to discover a URL or an exact page's ranking distribution of keywords. Ready to get started?

Keywords 64

Keywords Distribution Research SERP 64

Sharpspring

APRIL 29, 2020

It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. This is especially important for Business to Business (B2B) organizations. Post a mix of content about your organization and content that is not about the company.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. I start at the same place every time: Keyword research. Anyone can do this research. All of the above?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. And being a metrics-based organization, we wanted to establish specific measures of success, key performance targets, and a quantifiable outcome.

Account Based Marketing 132

Account Based Marketing Research Planning ABM 132

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. Continue to Use Email Marketing to Promote Content: 75% of B2B marketers use email newsletters to distribute content.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Exo B2B

JANUARY 23, 2024

Back to my status on LinkedIn, it identified which organic social networking platforms offer the best value for organizations. Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. Which social network offers the best value?

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. Is your company one of them? Which Social Media Channels Do B2B Marketers Use Most?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Vision Edge Marketing

APRIL 5, 2022

Content is a broad umbrella term for any type of consumable information developed by an individual or organization, whether print, digital, textual, visual, or auditory. . Continually evaluate the effect of individual content pieces and their distribution with measures. Are content and thought leadership the same? .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Surveys & Exclusive Data.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. Affiliate sales support independent publishing Once you’ve gathered feedback and made any necessary adjustments, it’s time to distribute your content. No matter how you distribute your content, the key is to be strategic and targeted in your approach.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

FEBRUARY 10, 2021

Only the very bottom listing, from Merriam Webster, is an organic search listing. In many cases, users now have to scroll to even see the top organic listing. So how much of an effect is this having on organic search traffic? In the right column, we’ve got a Knowledge Graph SERP feature in that “Western esotericism” box.

SERP 295

SERP Features Google Top of Funnel 295

Biznology

SEPTEMBER 1, 2015

It would be a perfect tool to use to write a book, build a house, organize an outing, plan a wedding, build a product, but for me and my agency, it doesn’t work, mostly because moving tasks (cards) across lists doesn’t change the status of that card. Today, I will share the project management tools that I have used.

Distribution 80

Distribution Work Management Marketing Automation Services Marketing Management 80

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Research opportunities to get your blog posts submitted or syndicated on third-party sites. Start blogging in an effort to organically acquire high quality links.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Tomorrow People

JANUARY 8, 2021

Distribution: How do you deliver your product or solution once a customer makes a purchase? Putting pricing and distribution to one side—(although messaging can be important in both, they are more commercial and logistic endeavours respectively)—striking the right message proposition is crucial throughout all stages. Positioning.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” Facebook LinkedIn Social Media Marketing Twitter'

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Top Rank Marketing

SEPTEMBER 15, 2023

Social Media Today OpenAI Plugs ChatGPT Into Canva to Sharpen Its Competitive Edge in AI OpenAI — the AI research organization founded in part by Elon Musk, has rolled out an addition to its ChatGPT AI chatbot that allows integration with the popular online design platform Canva, OpenAI recently announced.

Marketing AI 104

Marketing AI B2B Marketing B2B Marketing Management 104

Zoominfo

OCTOBER 20, 2021

Other companies that have taken the same pledge include Amazon, Apple, Google, Facebook, Salesforce, and Twitter. Thanks to Twitter, Mark Cuban —serial entrepreneur, investor, and owner of the Dallas Mavericks—caught wind of this idea and, by re-tweeting it, shared it with his 7.7 million followers.

Amazon 130

Amazon Thought Leadership Work Management Twitter 130

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Design an eye-catching profile.

eCommerce 57

eCommerce Twitter Paid Search Agency Work Management 57

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Sprout Social

APRIL 16, 2024

Social listening has a variety of use cases, like customer care, market research, competitor intel and more. For example, we often see healthcare organizations using social listening to better understand trending conversations and industry topics. If not, keep tweaking your query until you surface the right information.

Keywords 99

Keywords Template Analysis Barriers 99

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? Research and Discovery Tools. Twitter – Twitter is also a social channel that can be used to promote content.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Pick your poison (distribution strategy).

SEO 85

SEO Top of Funnel SERP Content 85

Atomic Reach

JANUARY 30, 2019

My experience stems from the tech industry, so I find organizing content marketing programs in a similar way to how technology projects are structured works really well. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

Budget Programs 101

Budget Programs Content Marketing Planning Advertising Agencies 101

Sprout Social

MARCH 23, 2020

According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. Research shows that remote workers have increased productivity when they follow their own schedules.

Broadcasting 138

Broadcasting Distribution Paid Search Agency Training 138