BOP Design

MAY 7, 2018

white papers, guides, tip sheets, etc). Because I’m not selling anything, it’s important to attract my clientele and not push them away or get banned by them from emails and WhatsApp notifications as I won’t be able to distribute otherwise. Stay on top of the latest trends impacting B2B.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Hinge Marketing

MAY 20, 2019

Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. Articles and white papers. At Hinge, we freely distribute our research studies, which is arguably the most valuable content we produce. What kinds of content can you create?

Planning 92

Planning Marketing Plans Service Content Marketing 92

BOP Design

AUGUST 16, 2018

Other forms of content included email newsletters, white papers, social media ads, video, ebooks, print pieces and pay-per-click ads. The majority of respondents, 78%, use social media to promote content, while 62% use an email newsletter for content distribution. Content Promotion: Mainly Social.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Make Mobile Your Top Channel Strategy.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Marketing Insider Group

SEPTEMBER 17, 2019

With more effective content distribution strategies, you can make your web traffic soar to the moon and back. When you optimize your content distribution strategies, you won’t just increase your web traffic—and therefore your leads—it can also improve the quality of those leads. In fact, it can—in both quantity and quality.

Distribution 209

Distribution Traffic Top of Funnel Marketing & Strategy 209

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Which reports, newspapers, magazines, journals, news services and television programmes do you need to look at regularly? Jun 19, 2008 — BRW magazine — The New Web Revolution. For now, I thought Iâ??d

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Chris Koch

JANUARY 22, 2010

This is what it would cost to place an ad in a magazine vs. the cost of getting the story placement. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Hinge Marketing

MARCH 14, 2016

Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. Articles and white papers. At Hinge, we freely distribute our research studies, which is arguably the most valuable content we produce. What kinds of content can you create?

Planning 48

Planning Marketing Plans Service Content Marketing 48

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

DECEMBER 19, 2018

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Content promotion and distribution tools.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Navigate the Channel

SEPTEMBER 13, 2023

It might seem reductive, but to trust you, your customers must believe that you can make or distribute a worthy product or service. If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Marketing Insider Group

OCTOBER 2, 2020

SAP Digitalist Magazine Extends The Model. I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. We shared tips and tricks and created a sense of community with our authors. How do you scale content marketing without a big budget? We thanked our authors on twitter.

Ad Building 331

Ad Building RSS Lead Ranking B2B Thought Leadership 331

Buzz Marketing for Technology

JUNE 27, 2008

My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming?

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Hinge Marketing

OCTOBER 28, 2016

Titles with numbers appeal to readers, which is why every fashion magazine cover has 2-3 headlines that include a number. Take the key point from each article, summarize each in a paragraph and publish an all new article such as “Top Tips for Tax Season” or “What Every Business Needs to Know About the XYZ Law.” (You

Tips 48

Tips Content Case Studies Case Study 48

Brandpoint

NOVEMBER 28, 2018

Any content, from eBooks to white papers to podcasts, are considered owned media assets. Whether it’s securing coverage in a print magazine, a blog, or on an influencer’s Instagram page, it’s tougher than ever for your pitch to stand out. Rather, it’ll list five tips for going green while eating out.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Content Marketing Institute

MAY 14, 2018

The strategy also should detail the primary distribution point for the video – TV, Facebook, YouTube, etc. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc.

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Video Marketing Planning 109

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. XEROX : Created a targeted “Get Optimistic” campaign to connect with 30 top accounts and partnered with Forbes to create a magazine that offered relevant business tips.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

APRIL 23, 2013

Content Marketing Guides, Tips and Tactics. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. 5 Ways to Clone Great Social Media Content by SteamFeed.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Ardath Albee's Tip. Rebel Brown's Tip. Brian Carroll's Tip. ” Mac McIntosh's Tip. The act of using content to generate demand for a complex sale is a long-term proposition.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 23, 2012

Here are our top 7 tips for getting the most value from your content marketing during an economic downturn: 1. Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Don’t dismiss more traditional distribution methods, though.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Jonathan Kantor is 14-year white paper marketing veteran. Jonathan Kantor's Tip. Gender: provides guidance as to whether you should include a case study in your white paper.

Paper 100

Paper Work Management Marketing Management SME 100

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. Establish a clear process for handling and distributing leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

ClearVoice

NOVEMBER 18, 2019

white paper (not whitepaper). Do not use quotation marks around: names of magazines, periodicals, or newspapers. We, ourselves, could go on for days about linking, but here’s where we landed for our own top tips from an editorial perspective. Get great tips for interviewing experts.). copywriter, copywriting.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Hubspot

JULY 20, 2015

In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. I've covered everything you need to know from tips on content you should (and shouldn't) share to how to determine the right frequency for posting. Where to Distribute Your Content on LinkedIn.

Linkedin 28

Linkedin Planning Content Marketing Work Management 28

Single Grain

FEBRUARY 23, 2022

Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business and finance, as well as other industries. Coinbound offers an informative Crypto Marketing Podcast to learn cryptocurrency marketing tips from industry-leading marketers. Top clients: Cosmos.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Let’s chat about content distribution and content repurposing.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Webbiquity

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Pam Dyer shares helpful tips on optimizing use of visual content in this helpful and informative infographic. Do you use SlideShare?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

ClearVoice

JUNE 20, 2022

From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. Tip: Most campaigns contain four to 11 emails spaced a week or more apart.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

LeadSquared

APRIL 14, 2016

How to identify the correct content distribution channel? If you want to distribute it widely to people who generally spend time on news and other display channels , then probably you could go with the content distribution networks like Outbrain, Taboola or Times. Sure-shot Tips for Successful Email Marketing from a Potter Fan.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Single Grain

MARCH 7, 2022

The best crypto PR agencies help crypto businesses attract investors by promoting their NFTs and other crypto products on crypto media sites like Cointelegraph, Bitcoin News, Coindesk, CCN, Bitcoin Magazine, Cryptovest, and Crypto Slate. High-quality and engaging content builds credibility and also assists in improving organic visibility.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Content Marketing Institute

FEBRUARY 13, 2018

If that deathly dull and overly formal white paper would put me to sleep as a B2C reader, it’s not suddenly going to find me more attentive because the clock is somewhere between 9 and 5. HANDPICKED RELATED CONTENT: 60+ LinkedIn Profile Tips for Marketers. What is in that white paper? In whose content do we trust?

Linkedin 111

Linkedin Brand Identity Branding B2B 111

Optinmonster

AUGUST 27, 2023

Content marketers create, curate, share, and distribute quality content. As we say in our article on email newsletter design , the best email marketing copy: Is short Is scannable Has a compelling headline Avoids being overly promotional A good tip for getting started is to get inspiration from what already works.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

SnapApp

DECEMBER 14, 2016

There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. Marketers can be smart about the content they create and distribute to break through the noise for the accounts that matter most. It’s a trick newspapers and magazines discovered long ago. Consistently wins. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168