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How to Optimize Your Content Strategy for YouTube in 2023

Scoop.it

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101
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How to Leverage Content Distribution Platforms the Best way?

Outgrow

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . on how to find niche content distribution opportunities. What Is Content Distribution? Content (Re) Distribution is King.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business. Guest post by Nina Petrov. Personalization offers many benefits for B2B companies.

eCommerce 272
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How to Market Content to Baby Boomers in 2022

ClearVoice

Growing up in a world of airline miles, vouchers, and punch cards, boomers are also known for their brand loyalty. They’re far less likely to pick a different brand once they find a reliable company that rewards loyalty with discounts, freebies, and other benefits. Promote videos on YouTube. Image Source: HemingwayApp.com.

Planning 118
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Innovations in Search and Social [September 2023]

QuanticMind

Sadly, over half of those shoppers regretted at least one of their impulse purchases afterward, indicating it’s not just the first purchase but what brands do to win and retain customer loyalty that matters (assuming, of course, that maximizing lifetime customer value is your endgame). Impulse buy, retail therapy… YOLO, right?!

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The New Focus on Retention Marketing

Marketing Insider Group

Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. This builds customer loyalty. So you need to make sure your retention marketing plan includes a strategy for content distribution and promotion. Source: [link]. Source: [link].

Planning 362
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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%. However, there’s one commonly overlooked way content can influence conversions — inspiring customer loyalty and improving customer lifetime value. Investing in loyalty pays off.