Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. And there are also fans who seek out stats and other content relating to fantasy sports and betting. Feedback front and center.

Digital Experience Platform 102

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 102

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. 3 Email Marketing Stats.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Scoop.it

MAY 30, 2024

Curate according to your channels Different distribution channels require tailored content strategies. By contrast, a platform like LinkedIn should be curated toward industry news, trends, and stats for a more professionally-minded audience. You can utilize this software for events, ad campaigns, internal comms, websites, and more.

Curation 92

Curation Copyright Paid Search Agency Content 92

ClearVoice

SEPTEMBER 22, 2023

Learn how to use storytelling and emotion in your content to drive conversions and include stats to create trustworthy content that resonates with your target audiences. Plan and schedule your legal content to align with milestones, legislative changes, and important events to ensure timeliness.

Rules 91

Rules Storytelling Content Distribution 91

KoMarketing Associates

APRIL 11, 2017

In your opinion, what is the best channel for B2B marketers to distribute their videos (e.g., There are so many different channels for video distribution and a good video strategy will take advantage of multiple platforms. As simple as it is, the stat on mobile versus desktop consumption was the most surprising to me.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Envy

SEPTEMBER 30, 2022

Events - Embrace the Hybrid. Let's face it in person event are back on, but travelling is expensive and are they showing ROI (Is that $100k worth it?). AND save a significant share for online events (especially as it's only become pricier in the last few years). When doing an online event, do it well. So what can we do?

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Is packed with shareable stats and quick-hitting insights (40%). Do more virtual events. And get ready for the return of in-person events! The prospect.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Enhanced measurement automatically collects pageviews and other events. Once the data stream has been created, you can always go back and individually disable the enhanced measurement events that you don’t want to collect.

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

Stats Dashboard. Enhanced measurement automatically collects pageviews and other events. Once the data stream has been created, you can always go back and individually disable the enhanced measurement events that you don’t want to collect. Then, add your G-ID to your RebelMouse Stats Dashboard. enhanced measurement.

Analytics 52

Analytics Google Stats Tagging 52

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. Here are 12 of the best real-life social media marketing examples to inspire you: 1.

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. For every content marketer worrying about engagement stats, there are options, many of which are free. Just remember that whichever analytics platform you choose, you can track vital engagement stats without emptying your wallet.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Conversica

DECEMBER 12, 2022

However, this level of sophistication is not evenly distributed. Website chat powered by a Revenue Digital Assistant can handle out-of-scope questions like team stats, game schedules, season ticket information, and more. There are still lots of chatbots built upon scripted flows. They are well-suited for a variety of industries.

Marketing Websites 104

Marketing Websites Lead Ranking SMS User-Generated Content 104

DivvyHQ

MAY 26, 2019

First, Some Stats. Yes, here are a few stats to digest: 70% of respondents to a Liana Technologies survey said automation improved their ability to target messaging; additional benefits from the survey include optimizing productivity and increasing marketing ROI. Publishing/distribution. Automation is undeniably appealing.

Automation 101

Automation Work Management Content Marketing Marketing Management 101

RebelMouse

JULY 8, 2021

Our post-LCP method loads JavaScript immediately after the LCP event has completed. Custom Events and Journey Tracking. New Cluster of Dedicated Stats Servers on Ubuntu 18.04. We upgraded the infrastructure significantly to release a dedicated cluster of servers managing stats. Pattern: Distributed Tracing.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Enterprise Management Work Management 52

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. We found the following: Average post reach more than doubled for live videos. Post engagement for live videos was 178% higher than average.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

SendX

NOVEMBER 20, 2018

Lifetime Validity 7) Explara Membership Management Cloud - Explara is an advanced membership management platform to Manage Members, Membership Subscription, Renewal, Event Registration, Event Payment Processing, Survey Software, and Marketing Tools to grow membership and events.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Content Standard

DECEMBER 5, 2018

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. And—more importantly—how do you distribute it strategically? Your video distribution strategy should align with your overall goals. Image attribution: Luke Porter.

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

Contently

MARCH 6, 2018

Algorithms like Heliograph, the Washington Post’s AI technology that spits out short articles, have gotten pretty damn good at relaying objective information backed by data, such as recaps of sporting events and analysis of financial reports. The worst performing posts were the ones that began with bland stats or facts.

Content 167

Content Linkedin Facebook Analysis 167

Contently

DECEMBER 5, 2016

In my July column , I talked a lot about the specific distribution tactics that work best, so I’m not going to rehash them all again. We’ve all heard the stat: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. You build a loyal audience through email and social.

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

Convert

FEBRUARY 7, 2023

the number of visitors) creating a customized experiment results page making a spreadsheet using previous experiment results changing traffic distribution over time creating feature flags from an automated script scheduling data exports to BigQuery, Excel, etc. This can also be changed for an uneven traffic distribution between variations.

API 52

API Work Management Aggregators CMS Development 52

Convert

APRIL 7, 2021

Live Streaming Events Have Become Standard Protocol. As live event attendance took a knock, live stream events, on average, welcomed 20% of people who couldn’t attend in-person events due to COVID-19. At Uscreen, we saw a huge increase of 300% in the number of live events between March to August 2020. 56% of U.S.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Content Standard

MAY 12, 2021

Consider the stats: Driven by convenience and value, 40 percent of consumers tried new brands. Second, many companies simply aren’t set up for self-distribution—and investing in these systems may not be a smart play. One event that immediately comes to mind is Frito Lay’s annual chip contest.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Hubspot

OCTOBER 13, 2015

3 Must-Read Stats on the State of Inbound Marketing in 2015. Larger organizations have more equally distributed their resources, focusing half their efforts on inbound tactics and half on traditional outbound campaigns like print ads and investment in events. 2) Inbound campaigns achieve higher ROI than outbound.

Inbound Marketing 28

Inbound Marketing Stats Research Paid Search Agency 28

Convert

MARCH 28, 2022

Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. If you can relate to the “I must hit 95% before I trust my result” experience, you’re currently being held down by one or more misconceptions about stat sig. Your stat sig can be set at any benchmark. Do I even need to hit 95?

Statistics 52

Statistics A/B testing Sample Stats 52

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Explara Membership Management Cloud - Explara is an advanced membership management platform to Manage Members, Membership Subscription, Renewal, Event Registration, Event Payment Processing, Survey Software, and Marketing Tools to grow membership and events.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Anyword

AUGUST 23, 2018

The event, a full day of peer-based discussions and learning, was appropriately enough hosted at the SUNY Global Center. We heard some dizzying stats about user nurturing, courtesy of Piano, a content monetization platform. Distribution is now the key for effective storytelling. The upshot?

Peer-to-peer 40

Peer-to-peer Churn Rate Storytelling Digital Marketing Funnels 40

Marketing Insider Group

MAY 11, 2020

But the stats don’t lie. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Consider social media an effective platform for distribution in your content marketing strategy. times higher year-over-year growth in unique site traffic.

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

SendX

NOVEMBER 20, 2018

Lifetime Validity Explara Membership Management Cloud - Explara is an advanced membership management platform to Manage Members, Membership Subscription, Renewal, Event Registration, Event Payment Processing, Survey Software, and Marketing Tools to grow membership and events.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

ClickDimensions

SEPTEMBER 10, 2018

Attendees at last week’s Content Marketing World in Cleveland, Ohio certainly were, as they gathered to attend the world’s largest content marketing event. Here are my eight big takeaways from this year’s event: 1. It’s time to level up. You have to stick with it.

Content Marketing 89

Content Marketing Planning Content Conference 89

Marketing Interactions

JULY 31, 2022

This has nothing to do with how you choose to present it or distribute it to create the experience your buyer will choose to engage with. I could state all the stats from buyer research that tells you what they want. The revenue of a semi-public club depends in a large part on events. They’ll get the information somewhere.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Porch Group Media

JANUARY 29, 2019

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. Businesses send a variety of emails, but product/company updates (69%), promotional emails (69%), newsletters, (68%), and event invitations (65%) are the most popular. Life Event ACQ.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Sword and the Script | B2B

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 84% of B2B marketers use paid distribution channels for content marketing purposes. The Big Book of Webinar Stats by GoToMeeting. About half of businesses outsource some content marketing.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

EveryoneSocial

APRIL 8, 2020

Things like company events, charity initiatives, contests, etc. This can be on work projects they are involved in, company outings, new events, work travel, work culture, etc. . Related : Learn how Electronic Arts got their employees to be brand advocates and built a unique global culture between their distributed teams.

Social Media 107

Social Media Media Paid Search Agency Case Study 107

Parse.ly

DECEMBER 21, 2020

To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events. This stat gives you a general idea of which pages on your site contribute more to your site’s revenue, but it’s complicated to work out and gives you only a general idea of ROI.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. According to a report by NiemanLab.org, 57 million Americans, or 21% of the U.S. Contact us.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

SnapApp

DECEMBER 20, 2018

Interactive content also helps evenly distribute content across the buyer’s journey. Leverage Events (Digital and In-Person). According to Demand Gen , B2B marketers actually say events are the most effective tactic they use to generate qualified leads at the top of their marketing funnel. Do More Video.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85