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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. Optimize your website to make it easier for visitors to purchase.

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Maximise your ROI: The Ultimate Guide to B2B Email Marketing

Vision6

Increased brand awareness: Consistent and valuable email campaigns can help establish your brand as a thought leader in your industry, and keep your business top of mind when potential customers are ready to make a purchase. They can be sent after purchase or interaction with the company, including a survey or a request for feedback.

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How to Make a Profitable Follow Up Campaign to Drive More Revenue

Optinmonster

OptinMonster comes with 50+ pre-made templates and a drag and drop builder, so you can set up captivating campaigns in minutes. So after you show the user one campaign, you can display follow-up campaigns based on their behavior or actions on your site. This means you don’t have to display the same generic offer to every visitor.

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How to grow your email list for free in 2021

ConvertKit

On the flip side, using email marketing software like ConvertKit makes designing beautiful emails easy and fast with drag-and-drop templates, even if you have zero design skills. For example, did you know that customers who purchase through email spend 138% more ? Host a webinar, workshop, or masterclass. Video trainings.

Opt-out 135
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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Purchase History. Use your customer’s purchase history to offer cross-sells or up-sells.

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How to Create an Email Course to Generate More Leads

Optinmonster

Written email content is much easier to produce than a full video course, webinar, or fillable workbook. This may not be a traditional digital marketing CTA (call to action) like clicking a link or purchasing something. So click-through rates may not be the best measure of engagement with your email course.

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How to Create an Email Marketing Funnel for Maximum Conversions

Optinmonster

Sometimes there is a final stage called Retention , where the buyer stays engaged with your brand after their initial purchase and is more likely to buy again. There are clear metrics for every step of your email funnel, such as: Open rate. Click-through rate. Conversion rate. Unsubscribe rate. Bounce rate.