| |  Display + Open Rate + Purchase + Template | 3 articles |
| Page 1 of 1 | Previous | Next | WEBBIQUITY FEBRUARY 27, 2012  17 (of the) Best Email Marketing Guides of 2011 Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. 81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. | MODERN B2B MARKETING JANUARY 11, 2011  B2B Email Marketing 101: 7 Best Practices The proof is in the numbers: Clickz notes that 49% of recently satisfied customers will open future emails a staggering seven times faster than those who have not made a purchase in over three months. Below are seven best practices that alleviate common issues and ensure each email will not only reach the targeted recipient, but also compel the reader to open it. Testing. | | | | | |
| ANYTHING GOES MARKETING JUNE 29, 2009 Top Automated Marketing Personalization Tactics This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. recent Aberdeen Research report has proven that this technique can dramatically boost response rates. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. | |
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