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15 Must-Haves for a Solid Email Marketing Program

Vertical Response

Analysts predict in the next five years marketing via smartphone will become even more sophisticated, with responsive design increasingly boosting smartphone conversion rates. 4. Thirty-nine percent of email marketers realize better open rates through segmentation, says research by eMarketer , while 28 percent see lower opt-out and unsubscribe rates, and 24 percent see better email deliverability along with increased sales leads and greater revenue. 5. The truth can set you free, so it’s wise to monitor response rates so you can adjust future marketing plans.

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17 (of the) Best Email Marketing Guides of 2011

Webbiquity

Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. 81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone.

The 24 Best Email Marketing Tools

Webbiquity

full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. Quickly create emails from templates (e.g., See who opens your emails. Google Review Count:  446. Pricing:  free. Wrike.

9 Critical Components for Optimized Marketing Emails

Hubspot

But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads. Be creative! Exactly.