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15 Must-Haves for a Solid Email Marketing Program

Vertical Response

Analysts predict in the next five years marketing via smartphone will become even more sophisticated, with responsive design increasingly boosting smartphone conversion rates. 4. Thirty-nine percent of email marketers realize better open rates through segmentation, says research by eMarketer , while 28 percent see lower opt-out and unsubscribe rates, and 24 percent see better email deliverability along with increased sales leads and greater revenue. 5. The truth can set you free, so it’s wise to monitor response rates so you can adjust future marketing plans.

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17 (of the) Best Email Marketing Guides of 2011

Webbiquity

Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. 81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone.

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9 Critical Components for Optimized Marketing Emails

Hubspot

But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads. Be creative! Exactly.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. recent Aberdeen Research report has proven that this technique can dramatically boost response rates. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers.

B2B Email Marketing 101: 7 Best Practices

Modern B2B Marketing

The proof is in the numbers:  Clickz notes that 49% of recently satisfied customers will open future emails a staggering seven times faster than those who have not made a purchase in over three months. Below are seven best practices that alleviate common issues and ensure each email will not only reach the targeted recipient, but also compel the reader to open it. Testing.