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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Imagine if you could increase the efficiency of your Facebook or Google Ads by 10, 20, or 30%. Also, with AI integrated with Google Ads and other tools, you get actionable insights on your Ad copies and use them to generate copies that can better serve the audience’s intent. Wouldn’t it be great? Get Power of AI 6.

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WordPress Affiliate Plugin – Best 10 in 2023

Optinmonster

MonsterInsights MonsterInsights is the best Google Analytics (GA) plugin on the market. Now, we know what you’re thinking, “What does a Google Analytics software plugin have to do with affiliate marketing?” See this post: Monsterinsights Review: Is This Analytics Plugin Worth It? ” In a word, everything.

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10 Best B2B Webinar Platforms for 2021

Oktopost

Before you charge headlong into the list of B2B webinar software we’ve curated, it’s worth reviewing what to consider and what to look for in the webinar software to serve your business needs. In many cases, the basic capabilities of video conferencing software like Zoom or Google meet will serve your needs. Advanced chat features.

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What is programmatic advertising?

Bannerflow

How do you create programmatic display advertising ? Step 4: Next, the corresponding demand-side platform (DSP) reviews the information on the user provided by the SSP. Step 7: Once the winning bid is picked, the SSP displays that ad to the user on the publisher’s site. How do you buy programmatically? Read more here.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Jump to the comprehensive review of each tool here. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory.

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Transitioning to Google Analytics 4 (GA4) – What Marketers Need to Know

Circle Studio

Google has announced that they will discontinue Universal Analytics on July 1st, 2023, meaning that marketing departments are facing crunch time to make sure everyone is trained and everything is ready in time for the switch. What is GA4, and why is Google changing things? What are the key differences between Google Analytics and GA4?