Method and Metric

FEBRUARY 1, 2019

With Google recently updating and adding a bunch of new features to GMB, it is important for you to not only manage your GMB account on a regular basis but to keep up-to-date with the latest optimization opportunities. With that said, let’s go over the key GMB features in 2019. GMB Features. Business Description. Attributes.

Features 75

Features Google Optimization Business 75

Martech

NOVEMBER 10, 2022

To make sure you’re automating the entire process, check to see if your keyword research tool can: Suggest similar, related and long-tail keywords with various search volumes based on a seed keyword. Highlight SERP features for every keyword. Show you how volatile a keyword SERP is and how authoritative its players are.

Marketing Automation Services 82

Marketing Automation Services Automation Top of Funnel Work Management 82

Content Standard

AUGUST 12, 2020

And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 96

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 96

seo.co

MARCH 8, 2021

But some searches produce featured snippets that float above the other 10 website listings. Position zero is a featured snippet that appears above the traditional search results. Featured snippets pull information directly from websites for convenience. It’s Google’s way of saying this is the golden SERP spot.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. There are lots of ways you might succeed in getting ahead in Google’s SERPs.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. There are lots of ways you might succeed in getting ahead in Google’s SERPs.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. There are lots of ways you might succeed in getting ahead in Google’s SERPs.

Google 52

Google SERP De-duping Marketing Agencies 1 52

The Lead Agency

JUNE 20, 2019

With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Screen readers will read an alt attribute, telling the user what the image is on their display. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. On-Site Optimization.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

KoMarketing Associates

SEPTEMBER 20, 2016

Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . The Google answer box feature is a welcomed addition to the SEO community as well. Final Thoughts. Have success stories or more questions?

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. A quick example: If your video platform doesn’t automatically transcribe, you can leverage the power of YouTube’s free captioning feature through the following steps: Upload your video to YouTube.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Marketing Insider Group

MAY 22, 2023

How can my company optimize our website to rank higher in SERPs ? How can companies optimize their website content for featured snippets? How should companies optimize website content for long-tail keywords? Create an engaging video ad that highlights the features and benefits [product or service].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. It is now available to all users and features search performance, index coverage, AMP status, and job posting reports. Zero Search Results Appear in SERPS. March 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. There are two ad formats to choose from once you and your team set your campaign goals: display and search. Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. It is now available to all users and features search performance, index coverage, AMP status, and job posting reports. Zero Search Results Appear in SERPS. March 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

seo.co

FEBRUARY 22, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Keyword stuffing may cause you to be hit with a Google penalty that could remove you from the SERPs all together. Singular keywords like “shoes” are usually the most competitive. It’s go-time.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Marketing Insider Group

NOVEMBER 13, 2023

That’s a featured snippet. They’re not just regular search results, but rather concise, direct answers to user queries, prominently displayed above all other results. In fact, featured snippets account for a staggering 35.1% Paragraph You’ve probably seen these types of featured snippets before.

Features 240

Features Marketing Agencies 2 Dwell Marketing Agencies 1 240

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Our favorite feature for SEO audits is the SEO Spider.

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

Conductor

JANUARY 19, 2022

One element of SEO is telling the search engines what your content is about, so the search engine can index your link and display it as a relevant result to a search. YouTube’s search predictions : You could use YouTube’s autocomplete feature as a YouTube tag generator. Use both short and long-tail keywords.

Tagging 52

Tagging Youtube SEO Optimization 52

Moz

OCTOBER 18, 2020

For casual, drop-in businesses, where customers or clients don’t need to do much research or make a big decision, I could see how maybe Google has made the SERPs an almost-suitable substitute for the homepage. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

seo.co

MAY 4, 2021

To enhance the user experience for the search function, Google has now also added Featured Snippets to the search results. SEO experts are fast adapting their content to be used as feature snippets. Read ahead to find out what featured snippets are and how you can get the most out of them. Featured Snippets.

Features 98

Features Long Tail Marketing SEO SERP 98

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Optinmonster

APRIL 12, 2024

Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). Organic Search : The process of obtaining natural placements on search engine results pages (SERPs) without paying for ad placement. They’re generally referred to as SERP features.

Paid Content 88

Paid Content Lead Ranking SEO Lead Scoring 88

Single Grain

DECEMBER 19, 2023

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking. Top Features: K eyword Ideas – Generate lots of low-competition keywords for your website.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Content Standard

MARCH 7, 2023

This article aims to explore the budding (and undeniably strong) relationship between the power couple of generative AI and search engines while providing insight on how to navigate the conundrums their unity brings, along with the implications of AI’s influence on search engine results pages (SERPs).

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

accelerate agency

SEPTEMBER 1, 2020

Capturing a featured snippet opportunity is a great way to improve your visibility on the first page of Google SERPs. You can find and seize featured snippet opportunities without creating new content. Featured snippets can be like gold dust for your SEO. What is a Featured Snippet? of the SERPS. Interested?

Features 52

Features SERP Long Tail Marketing Wikipedia 52

Hinge Marketing

DECEMBER 3, 2014

While you might be thinking how difficult Google is making your life by not providing valuable keyword data, there are still features such as Google’s auto-populate function that can help searchers complete their thoughts while at the same time providing valuable keywords to webmasters. 1) Google Auto-Populate. 5) Google Trends.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Directive Agency

NOVEMBER 2, 2016

It should include variations and synonyms for your primary keywords as well as the long-tail modifications of the keywords you are targeting. Once you have fine tuned your primary keywords, going after the long-tail keywords is the best way to generate conversion heavy traffic. Ad Group Keywords.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

ConvertKit

AUGUST 14, 2018

They are usually displayed above the organic search results at the top of the search engine results page (SERP). It also offers other features that help you track your performance and get your brand in front of new eyes. Even if you’ve never heard of PPC ads before, you’ve definitely seen them on Google.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Single Grain

JULY 10, 2023

Search engine marketers now have to get traffic to their website while Google is pushing more brands to provide specific excerpts of information for the SERPs. Search engines, particularly Google, have evolved to offer information directly on the SERPs, reducing the need for users to visit external websites.

Optimization 52

Optimization SERP Long Tail Marketing Click Rate 52

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Moz

OCTOBER 19, 2020

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). The three main areas of research that SERP analysis can benefit are: Keyword research Content creation And competitive analysis.

SERP 59

SERP SEO CTR Long Tail Marketing 59

Marketing Insider Group

NOVEMBER 27, 2023

This can range from addressing the user by name in emails to displaying different homepage content based on past interactions. Video Source: Inbound Explained Encourage your customers to share their content by creating a hashtag, running a contest, or featuring UGC on your own channels.

Planning 235

Planning Lead Scoring Lead Ranking Paid Search Agency 235

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Display advertising. Display ads make sure you’re never out of sight. . Another bonus: Responsive display ads are retargeting machines. .

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145