Buzz Marketing for Technology

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers. From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. . When it comes to display, stars or numbered rankings, offer an immediate signal that others have bought, used and rated a particular product.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

While online shopping has become a very credible way to receive goods and services, many websites still display a “security logo” during the checkout process to ensure visitors that they are using a trusted site for their online purchases. Make it safe and secure. Test everything.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

At the marketing level, for example, they already stand for something for a lot of consumers (implicitly telling the user “click here”). It is not that QR Codes are dead or evil or anything hyperbolic like that - they are just horribly misused.

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Their headline should also be changed manually to display their expertise not their last job (which is the default). For a good example check out these searches for the terms Facebook Marketing and Social Media.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Offers and calls-to-action should be prominently displayed, and any associated instructions should be easy to follow. Some examples of plugins are: “Like” button: lets visitors share main site pages back to their Facebook profile with one click. Confused Calls-to-Action.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

For example if you want to target MBA graduates that are 3-5 years out of school and working in Southern Connecticut that like Classic Rock music whose favorite food is Sushi – you can do that! There are 2 basic types of ads: Display ads and Social ads.

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