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Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

In terms of important factors that impact marketers’ approach to social media marketing, performance-to-date (59%) tops the list. This is followed by social goals and objectives (57%), customer feedback (52%) and trending topics and interests (45%). The Importance of Social Media Marketing. and public relations (3.1)

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Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

This can include email, paid search, paid social, organic social, programmatic display, direct marketing and so on. Direct Display – general advertising on websites, social media and apps via images, video, banners or other ad formats, to ultimately deliver brand messages to audiences. PR – Public Relations.

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

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These Are the Services Your Clients Really Want, According to New Search Data

Hubspot

Agency Spotter -- a free online service that makes it easy for agencies and brands to find one another and work smarter together -- recently compiled a report that looks across the top 25 marketing services from 2014, 2015, and the first half of 2016. You can also download the full Agency Search Trends Report here.

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2011 B2B Marketing Predictions

Online Marketing Institute

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. The use of highly targeted Direct Marketing will steadily increase in 2011.

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Increasing Enterprise Value via a Robust Marketing Strategy

Bluetext

Let’s be clear, marketing can be an expensive undertaking. When you think about the various marketing tactics you can choose to include in your marketing strategy, consider every channel including but not limited to: direct marketing, public relations, digital marketing, advertising and promotion, and trade shows.

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B2B Lead Generation Blog: 10 things marketers will focus on in 2005

markempa

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.