Remove Direct Marketing Remove Information Remove Linkedin Remove Trade Show
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Trade Shows Canceled? 5 Strategies to Keep Your Sales Pipeline Active

Lake One

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

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Social Selling: What Does it Actually Mean?

PureB2B

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. People often confuse social selling with social marketing – a common mistake. These are two distinct ideas. That is not true.

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Social Selling: What Does it Actually Mean?

PureB2B

The obvious social media choice here is LinkedIn, given it is the market's best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. People often confuse social selling with social marketing – a common mistake. These are two distinct ideas. That is not true.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Links to LinkedIn profiles of company managers (Stirista). Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

09:50 – The push/pull piece in Content Marketing. 11:16 – Constantly evaluating your marketing plan. 13:40 – The importance of information and analytics. 22:42 – Marketing is an orchestra. 25:26 – Becoming a disruptor in your digital marketing area. Nicoline’s LinkedIn: [link].

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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Appending data and information. Following up on requests for information. Inviting and following up on trade show attendees.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. These lists include all of the demographic data typically needed, and have extended contact information.