Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.&#. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. In fact, in-person tradeshows and events are the #1 source of leads for B2B businesses, and, by that measure, a vital tool for success in 2024. But Did it Ever Really Leave?

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Martech

SEPTEMBER 25, 2023

Although most companies consider marketing an essential component of overall success, it is often overlooked or not given the credit it deserves for various reasons. Here are possible explanations for this slight and what can be done to elevate marketing’s position. Was it the last email, event or offer that contributed to that sale?

Marketing AI 119

Marketing AI Marketing Attribution Work Management Marketing Management 119

Porch Group Media

JANUARY 25, 2023

*This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. Are you newly married? Is your family growing?

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bryan writes, "Measuring the ROI of lead generation isnt the same thing as full accountability. We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Only B2B

MAY 22, 2020

Services like inbound marketing, outbound marketing, B2B, B2C, event promotion or content marketing, demand a specific set of skills. Read More: 3 Ways to Maximize Event ROI with Account-Based Marketing. A great advantage of outsourcing telemarketing is access to a qualified workforce on a budget.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I hope you can make it. Register here. companys focus.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Stevens & Tate

APRIL 18, 2024

This could include updates about facility amenities, testimonials from current residents, or invitations to virtual tours and events. Budgeting : Effective budgeting entails the strategic allocation of financial resources across various marketing channels to ensure the highest return on investment (ROI).

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. Healthy ROI. I’ve been hooked ever since. Healthy email list. GET THE GUIDE. Email engagement metrics.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Webbiquity

APRIL 21, 2020

ICT has onboarded many early adopters and lighthouse accounts who are in the process of using ICT Tracker and building ROI testimonials. Getting people to see ICT Tracker in action has been one of our most successful calls to action in our advertising and direct marketing. The Inspiration. The Lessons.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175

markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

The Point

OCTOBER 22, 2013

Describe your offer in terms that imply a benefit to the prospect: an “in-person ROI analysis”, “network performance audit”, “benchmark survey”, etc. Excerpted from “The High Tech Direct Marketing Handbook.” So don’t call it a meeting. Be specific.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Tips for better webinars, webcasts and improved ROI | Main | Creative lead generation blunder?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

ClearVoice

MARCH 19, 2021

Although companies use proactive and positive media relations tactics to generate coverage, sometimes they must also respond to crises like product fails, ethics issues, or other unfortunate events. Measuring the impact of media exposure takes time. 5 reasons your company needs professional media relations.

Media 90

Media Work Management Marketing Management Public Relations 90

The Point

JUNE 26, 2013

However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc. If your attendance ratio is significantly lower, chances are that you’re not doing everything you can to drive home the value of actually attending the event.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Onalytica B2B

OCTOBER 26, 2016

In theory, a very efficient and effective means of achieving direct marketing. Whilst celebrities are getting a very good deal with endorsing products, this doesn’t always guarantee more sales and ROI for the brand- which is the core aim. ARE CELEBRITY ENDORSEMENTS THE WAY FORWARD?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

markempa

JULY 11, 2005

Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability." " The key is to look at why are we measuring our marketing ROI in the first place? Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Zoominfo

FEBRUARY 25, 2021

Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Leadspace

AUGUST 1, 2018

More importantly, many B2B marketers in particular struggle to achieve meaningful ROI from direct mail campaigns, in large part due to difficulties getting the right data on their target audiences. Here are three particularly significant advantages of direct mail marketing: 1. It’s super-effective. response rate.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

The Point

JULY 19, 2010

However, in my view, relying too heavily on Webinars as a lead generation tool is simply setting the proverbial bar too high, and doing so can eliminate a large subset of prospects who may have a genuine interest in your product or service but just don’t have the time or the inclination to attend an event. Simply put: not selling the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Sword and the Script | B2B

SEPTEMBER 29, 2020

It’s pretty hard to measure the ROI of marketing – especially if the organization is incapable of responding to leads. Vertical markets also seemed to matter: “Oddly, companies offering marketing products were the slowest, at 12 hours, 26 minutes. IT purveyors were second-slowest, taking 10 hours and 47 minutes.”

Relevance 104

Relevance Email Marketing Paid Search Agency B2B Marketing 104

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. And demonstrating ROI came in 4 th. As a B2B marketer myself, I can relate to these challenges. Demonstrating ROI. How do I prove ROI? Converting leads into customers came in 2nd.

B2B 120

B2B Landing Pages Leads Lead 120

Engagio

SEPTEMBER 24, 2018

How to do I prove ROI? That’s why in this edition of Behind the Brilliance, I asked Sam Melnick , VP of Marketing at Allocadia, to join me in a conversation about this important topic. Allocadia is a leader in Marketing Performance Management (MPM) software, helping marketers plan strategically, invest with purpose, and measure impact.

Budget Programs 84

Budget Programs Account Based Marketing ABM Allocation 84

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to podcast on trigger events (File size is 5.58 At the mid-year point, in 2003, Kristins marketing budget was cut by 50%.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 My team wasnt fast but we had a great coach.

Lead Generation 120

Lead Generation Sales Qualified Leads ROI Generation 120

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

Zoominfo

FEBRUARY 25, 2021

Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . billion by the end of 2020. Need we say more?!

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

SmartBug Media

APRIL 9, 2020

Bob Stone was a marketing giant and pioneer of the 1970s and 1980s who developed a direct-marketing formula , which works incredibly well for writing website copy. Although many marketers and businesses think print is dead, it’s actually very much alive. The Basics of Writing Print Copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Binary Demand

MAY 17, 2023

According to the Direct Marketing Association (D.M.A.), You can segment your list by products bought, content read, or events attended. Incorporating the latest personalization features into your email segmentation ideas is crucial to ensure your email marketing campaign’s success.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Outgrow

SEPTEMBER 15, 2022

I don’t think brands have gone through the process of figuring out how to recreate the event space functionally. So media are starting to do virtual reality storytelling where you can play somebody inside an environment where the news is happening when you can get a 360-degree perspective of the news event.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

KoMarketing Associates

AUGUST 7, 2018

When the cognitive load of even a simple task (or a conversion event) gets to be too much, we bail. Remember that old direct marketing koan, “Which is most important, the offer, the creative or the list?”. A couple of strategically-placed cross-sells and upsells can do wonderful things for ROI. A lot more.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162