Martech

MARCH 21, 2022

Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Ninety-four percent said their sales organizations were at least as efficient compared to pre-COVID times.

B2B Sales 93

B2B Sales Process Peer-to-peer Effectiveness 93

Only B2B

AUGUST 11, 2020

There are definitely, many occupations and vocations who are reaping the benefits of digital transformation. But with this digital transformation, it has become less tedious task to generate leads. Since the inception, the AI bots are capable to manage the responses for individual prospects.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Types of Sales Automation Tools The reach of this technology is widespread.

Demand 130

Demand Automation Work Management Marketing Management 130

Heinz Marketing

FEBRUARY 16, 2021

By Josh Baez , Client Engagement Manager at Heinz Marketing. We live in a decade of digital disruption and transformation. A digital transformation sped, in large part, by the pandemic. What does this mean for B2B sales? Digital products and services are now business imperatives.

Top of Funnel 128

Top of Funnel Conversion Digital Transformation Work Management 128

Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. With a market that size - are we all clear what digital transformation is? This reimagining of business in the digital age is digital transformation.”. 7 ways ABM powers digital transformation. Get Sales onboard.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Inbox Insight

MAY 31, 2024

What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. By focusing marketing and sales efforts on targeted accounts rather than leads, ABM helps businesses engage and convert their ideal customers.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Omnichannel focus will continue The digital transformation is in full swing , and even though restrictions and lockdowns are loosening up here and there, the effect the pandemic had on so many of our behavioral habits will remain.

Trends 157

Trends Planning Work Management Contingency Planning 157

Contently

JANUARY 11, 2023

For example, if you use Salesforce for managing sales campaigns and Hubspot for marketing, make sure there is an API connection between them, so sales can use the data from Hubspot to make more informed decisions. Make sure your tools coordinate for the benefit of your lead funnel.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. It’s a comprehensive shift from traditional methods to modern, technology-driven processes.

Marketing Analytics Tools 123

Marketing Analytics Tools Digital Transformation B2B B2B Sales 123

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

GreenRope

MARCH 31, 2021

5 Top Challenges to Digital Transformation and How to Overcome Them. Digital transformation is the key to success in 2021. Companies that become more digitally-oriented are likely to enjoy higher employee morale, better customer engagement, increased market share, and improved customer revenue. LACK OF LEADERSHIP.

Digital Transformation 52

Digital Transformation Work Management Marketing Automation Services Marketing Management 52

The Mx Group

JULY 10, 2018

As the B2B buyer’s journey goes increasingly digital, marketers are thinking more and more about digital transformation. But the organizations with truly impressive results are the ones where digital transformation transcends the boundaries between marketing, sales and product. What happened? Lots of ’em.

Digital Transformation 81

Digital Transformation Sales Cycle Startups Lead Ranking 81

Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So let’s break it down.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Tony Zambito

JANUARY 22, 2017

To think digital transformation is primarily a consumer phenomenon is a fallacy. In this era of disruptive digital transformation, customer behaviors in B2B and B2C markets are radically changing. In this case, the focus is on understanding the goals of buyers to inform overall marketing and sales strategies.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

ANNUITAS

NOVEMBER 29, 2023

While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs. All of this leads to a fundamental problem when it comes to digital transformation. It is not surprising.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. This crisis response led them to identify several short- and long-term trends. Personalization is for the lead generation and nurturing process. Affiliate sales support independent publishing.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness. Meta has emerged as the only viable option for this.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Martech Advisor

DECEMBER 11, 2019

Deepak Narisety, Experience Platforms Lead at Merkle, uncovers how to make digital transformation a reality. What Is “Digital Transformation?” ” Digital transformation isn’t about flipping a switch and starting over or going out and buying a lot of new technology.

Digital Transformation 54

Digital Transformation Enterprise Management Work Management Marketing Management 54

Thinkers360

MAY 19, 2024

(AJRA) specializes in Knowledge Management, Artificial Intelligence, and System Integration. Accure provides no-code data engineering and AI/ML platform, and professional services to prototype, develop, deploy, scale, and manage AI driven business solutions. Accure, Inc. Keynote speaker on innovation and leadership.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Thinkers360

JUNE 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Change Management for 2024. Congratulations to all our Change Management influencers who participated! Join Enterprise Lite to work with all of these Change Management influencers! Chris Edmonds Score: 41.06

B2B Thought Leadership 55

B2B Thought Leadership Enterprise Management Work Management Marketing Management 55

Valasys

MAY 28, 2024

This article explores the critical role of product marketing management and how expert consultancy can elevate your brand to new heights. The Importance of Product Marketing Management Product marketing management is the backbone of any successful product launch and sustained market presence.

Consulting 40

Consulting Allocation Product Planning 40

SmartBug Media

FEBRUARY 3, 2021

Guest author Jackie Light is a Content Marketing Specialist for Sales Enablement PRO. If sales enablement is a ship, then a sales enablement leader is the captain who manages the crew, oversees efficient operations, and ensures the vessel stays on course to get where it needs to go.

Work Management 84

Work Management Marketing Management Digital Transformation Verticals 84

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. Staying informed about the latest trends and strategies is crucial. This is why NetLine created the 2024 Content Trends & Planning Guide. This is why NetLine created the 2024 Content Trends & Planning Guide. Scratch that one.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Martech Advisor

MARCH 20, 2020

Digital marketing has become mainstream and unscalable. Face-to-face sales are practically impossible, and artificial intelligence (AI) is taking over analytical decision-making, says, Paul Odnoletkov, Marketing Director Grapevine6. Learn More: Four Tips for Overcoming Digital Transformation Content Challenges.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. I’m typically managing multiple events per week, sometimes even at the same time. We have come a very long way! Today, webinars are more important than ever.

Webinar Metrics 321

Webinar Metrics Webcast Digital Transformation Peer-to-peer 321

Kaon

MARCH 12, 2019

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process. To what extent did you manage to analyze the success? Which trends in the 3D interactive sales and marketing do you foresee in 2019?

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Tony Zambito

NOVEMBER 4, 2020

Pre-pandemic, it was expected buyer behavior trends may evolve over a five to ten-year period. Now, buying behavioral trends have been lit with lighter fluid as the coronavirus pandemic shocks business commerce. Accelerating trends down to months to two-years. “As Speeding Up Of Buying Processes.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Executives can also convince themselves that sales will provide enough “air cover.”

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 119

Tony Zambito

JANUARY 29, 2017

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Sana Commerce

JANUARY 5, 2023

With this changing landscape due, we wanted to find out what manufacturing industry trends were going to impact manufacturers in 2023 and beyond. In this blog, you’ll find the top 5 manufacturing trends to watch out for in 2023 and beyond. The top 5 manufacturing trends to watch in 2023: 1. Double entry of orders.

Trends 98

Trends Forrester Digital Transformation Order 98

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. You’ll see digital marketing trends reflect changing expectations over the next year or so. You’ll see digital marketing trends reflect changing expectations over the next year or so. Today’s buyers are young.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This is a similar trend reported in the 2022 report , as well. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 Supply chain disruption, material shortages, and reduced consumer spending all shape the way organizations have thought about digital transformation and strategy. billion by 2025. What is furniture e-commerce?

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

EveryoneSocial

OCTOBER 16, 2018

By focusing on a digital transformation strategy, your company will stay ahead of the growing trends and digital changes that are rapidly occurring. Below we’ll explore how we define the digital transformation and the key piece to your digital transformation strategy that is probably missing.

Digital Transformation 64

Digital Transformation Marketing & Strategy Social Media Lead Gen 64

ClickZ

DECEMBER 14, 2020

The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. We end with a list of key trends and recommendations from our luminaries. According to IBM, department store sales were down 25% in the first quarter of 2020 and 75% in the second quarter.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141