Biznology

MAY 14, 2015

This is my second blog post covering the topic of Digital Transformation. Many of them use the definition first articulated by Brian Solis : Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. You can read the first one here. Like this post?

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Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Get MarTech! In your inbox. Processing.

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Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels.

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Martech

AUGUST 15, 2023

A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the option of connecting directly to organizations existing data lakes.

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Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams. In the coming year, there are three things CMOs must focus on according to Gartner.

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ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 And a Perpetual Growth Engine does not merely operate in the digital domain. This has made for a challenging 2023.

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Zoominfo

OCTOBER 23, 2019

47% of digitally mature organizations say they have a defined AI strategy ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ).

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ANNUITAS

NOVEMBER 15, 2021

No question about it: salespeople need to adapt (and quickly) to a digital-first approach that actually works. In this breakdown, we share three concrete changes you can adopt within your own organization to build better digital relationships. Before you ask: simply adding more Zoom meetings and video emails is not the way.). #1:

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Heinz Marketing

FEBRUARY 16, 2021

Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole. A digital transformation sped, in large part, by the pandemic. The Digital Transformation of B2B Sales.

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Biznology

MAY 25, 2021

August 31-September 2, virtual, Gartner Marketing Symposium/Xpo. September 20-21, virtual, starting noon ET on the 21st, Digital Transformation Connect. Organized by WB Research, who also produce B2B Online in July. For marketing leaders and CMOs in mostly tech companies.

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Golden Spiral

APRIL 18, 2019

If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. program recognizing healthcare organizations that use innovative and disruptive technologies to advance health and care. Health IT Resources. Virtual Lab. Healthcare CIO Boot Camp TM.

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chiefmartech

OCTOBER 24, 2021

Anyway, on with the show… The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Well, now we finally have some groovy new footwear.

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ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model.

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ClickDimensions

SEPTEMBER 30, 2021

Marketing maturity frameworks look at the processes, tactics, technology, data and outcomes of an organization to understand where they fall within that spectrum. With digital transformation evolving into the digital imperative, marketers face a sink-or-swim situation.

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Only B2B

AUGUST 21, 2023

Consequently, the demand for data cleansing automation has risen as organizations seek to streamline this vital process. This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Firstly, it significantly elevates data accuracy and quality.

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Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know…. McKinsey ).

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Biznology

APRIL 4, 2022

Data is one of the most valuable assets that a business can have right now — and without it, digital transformation may be difficult or impossible. Big data in digital transformation helps to accelerate digitization and migration of key systems. Data and Digital Transformation Go Hand-in-hand.

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Sana Commerce

DECEMBER 6, 2023

Such a collaborative initiative holds the potential to bolster the market positioning of both our organizations, ultimately propelling us towards the aspiration of becoming industry leaders in the e-commerce sector. This partnership with Sana Commerce serves to reinforce Dynamsoft’s presence in the e-commerce sphere.

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chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

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Valasys

MARCH 21, 2024

A report by Gartner states that by 2025, 60% of enterprises will have implemented data center and network automation to enhance agility. Delays in data center transformation can have substantial impacts. In a competitive race for innovation, organizations are recognizing the urgency.

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Martech

NOVEMBER 18, 2021

The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. Image: Gartner and Tealium. One obvious catalyst for this was the COVID-19 pandemic.

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Zoominfo

AUGUST 12, 2018

47% of digitally mature organizations say they have a defined AI strategy ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ).

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Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . How can my marketing organization prepare, survive and thrive?” the failure rate of digital transformation projects is between 70% and 95%.

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LeanData

NOVEMBER 9, 2022

But, do B2B organizations have it all wrong? It’s getting darn close to digital-only. Gartner goes so far as to state that 83 percent of the buying journey is conducted without any direct customer engagement with a representative. . A lead or an account moving from one stage to another in the selling process?

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Biznology

OCTOBER 20, 2014

Here are 26 reasons digital marketing matters so much to the C-Suite. 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). 69% want a digitally enabled supply chain (source: IBM Global C-Suite Study).

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Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

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Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But many organizations do it badly.”

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Zoominfo

OCTOBER 23, 2019

47% of digitally mature organizations say they have a defined AI strategy ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ).

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Madison Logic

MARCH 23, 2023

In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. These organizations are digitally transforming their resources and processes and are prone to attacks like hacking and data breaches. Lock up your data!

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The ROI Guy

JUNE 20, 2016

Even though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives. This has led digital transformation to become a core business strategy , with more and more CEOs leading digital transformation efforts personally.

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Martech

FEBRUARY 18, 2022

Read next: The B2B customer journey is set on a digital track. Recently, as the COVID pandemic dramatically sped digital transformation , pushing trade show events online and generally limiting in-person interactions, that trend has become even more pronounced. Content management. Coaching and training. Virtual salesrooms.

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The Customer

OCTOBER 6, 2021

In this edition of TheCustomer Quick-Take: CMOs get vindicated, the rise of the belief-driven consumer, there’s a LOT of loyalty money on the table, and guidance for your digital transformation. DIGITAL TRANSFORMATION. Better CX for Better Digital Transformations for Better CX. Happy Wednesday!

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Allocadia

NOVEMBER 13, 2019

It’s time to show marketing’s financial management credentials… It’s time to assume accountability for business performance.” – Gartner. The role of Marketing Operations is undergoing a dramatic transformation from a reactive support function to a strategic partner to the CMO. Read more!

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Enterprise Management Planning Gartner Digital Transformation 52

chiefmartech

JANUARY 10, 2022

Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? It’s life after digital transformation. The growing diversity of digital commerce is one contributor to the theme of Big Ops. Martech Big Theme #1: Commerce. Martech Big Theme #2: Big Ops.

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Enterprise Management Digital Asset Management Work Management Marketing Management 136

Valasys

JUNE 22, 2021

The services are Dataplex, Analytics Hub, and Datastream that will provide organizations with real-time insights powered by Machine Learning (ML). Every industry is accelerating their shift of being digital-first as they recognize data to be an essential ingredient of value creation and key to advancing their digital transformation.”.

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Sana Commerce

JULY 12, 2023

In fact, according to Gartner , the number of businesses adopting artificial intelligence has grown by 270%. The problem is that a lot of B2B organizations don’t have the time or resources to invest in writing product descriptions. Discover how Sana Commerce Cloud can support your digital transformation strategy.

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ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. For organizations with an embedded marketing technologist, this specialist role is heavily involved. Technology resources are valuable, and costly, (and often scant) and organizations should be judicious of how and when they use them.

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