Sana Commerce

SEPTEMBER 14, 2023

Evaluation based on Completeness Of Vision and Ability To Execute [September 14, 2023, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2023 Gartner Magic Quadrant for Digital Commerce. and/or its affiliates in the U.S.

Gartner 52

Gartner Vendors Opinions Lead Scoring 52

Sword and the Script | B2B

MAY 30, 2023

That’s according to the latest Gartner 2023 CMO Spend and Strategy Survey : “CMOs have seen technology investments tumble into new lows of unproductivity, with utilization rates falling from 58% in 2020 to 42% in 2022.” That all seems causal, but then the survey takes a strange turn.

Gartner 54

Gartner Marketing Budget Creation Demand Marketing Budget 54

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report.

Gartner 64

Gartner Research Enterprise Management Planning 64

Marketing Insider Group

FEBRUARY 14, 2018

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” But it’s elusive. That’s […].

Organization 164

Organization Research Cross-Selling Gartner 164

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners.

Organization 116

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 116

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., For more information on xiQ, visit www.xiqinc.com.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., For more information on xiQ, visit www.xiqinc.com.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. Visit www.Gartner.com to access the full report.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Bluetext

AUGUST 10, 2023

During his tenure at Gartner , David’s exceptional leadership in the cybersecurity practice left a profound impact on the industry. As a prominent figure driving the field forward, he provided invaluable insights and steered organizations toward robust security strategies. But that was just the beginning of his transformative journey.

Gartner 26

Gartner Organic Leads CPO Organization 26

Valasys

MARCH 23, 2022

60% of CMOs Have Centralized Some or All of Their Function in the Pursuit of Operational Efficiency According to a survey by Gartner, Inc. CMOs seeking operational efficiency are increasingly centralizing their function with 60% of marketing organizations already having centralized some or all of their functions.

Gartner 40

Gartner Efficiency Customer Surveys Organization 40

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Gartner Disclaimer. Who is a Leader?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

Marketing Insider Group

OCTOBER 27, 2021

Your clientele gets all the benefits of human interaction and personalization, but your organization suffers an unnecessary drain on resources. As your B2B organization scales and grows, this will not be sustainable. Make It Work for Your B2B Organization. Meanwhile, your team is probably answering the same array of questions.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% of firm revenues.

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech conference. Making the case for marketing technology within your organization. Organization.

Organization 97

Organization Enterprise Management Paid Search Agency Work Management 97

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It Amazon is expected to capture 12.4% of all U.S.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. By 2025, nearly 40% of customers will try using a digital assistant to interact with customer service on their behalf, according to a Gartner prediction.

Service 78

Service Organization Gartner Verticals 78

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 99

Marketing AI Peer-to-peer Paid Search Agency Ads 99

Hive9

OCTOBER 6, 2020

In a newly released Gartner report , the research and advisory firm underscores the importance of centralization, as well as the continued growth of agile practices. CMOs are evolving their teams through increased centralization, more functional alignment and continued exploration of agile marketing practices,” Gartner says.

Planning 232

Planning Gartner Training Customer Surveys 232

Marketing Insider Group

SEPTEMBER 28, 2021

So, which goals are the right ones for your organization? In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels. Organizations that embrace data, empower their sellers to increase productivity.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. Get MarTech!

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

Markempa

FEBRUARY 6, 2018

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” But it’s elusive.

Gartner 67

Gartner Research Cross-Selling B2B Sales 67

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Platforms like the one in this example illustrate how organizations can gain additional insights into customer preferences and behaviors.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Markempa

FEBRUARY 6, 2018

Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. What can sales do better?

Gartner 40

Gartner Research Cross-Selling Work Management 40

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. One-third of consumers use app and system settings to deny data consent, per a 2023 Gartner survey. Gartner research has shown that customers who sit on the data-sharing fence can be influenced to provide more in exchange for the right value.

Cost per Acquisition 102

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 102

Act-On

SEPTEMBER 25, 2023

Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution. Every organization will have their own approach based on their size, growth stage, and goals, but these basic functions are common across most B2B companies.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Create personalized and valuable experiences.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Organizations are spending 25.4% of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner.

Marketing Management 94

Marketing Management Paid Search Agency Marketing Automation Services Gartner 94

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Here are some keys to their success, and ultimately our customers’: First, we consolidated multiple customer-facing teams into one Customer Experience organization — that’s my baby!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” Required Disclaimer.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Martech

MAY 31, 2023

But what’s striking about this report is the robust belief that B2B marketing organizations will have more to spend on digital initiatives despite economic headwinds. Two differences: The Gartner sample was split evenly between B2B and B2C marketers; it also incorporated findings from Canada and Europe. In your inbox.

Marketing Budget 113

Marketing Budget Budget Programs B2B Marketing B2B 113

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

EveryoneSocial

DECEMBER 10, 2019

But even with that knowledge, organizations still struggle with mastering internal communications. Many organizations probably recognize that internal communications is very important, but might not realize how disconnected their employees currently feel. No matter the size of your organization, communication is vital.

Statistics 83

Statistics Organization Peer-to-peer Work Management 83