Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Packaging and presenting your pitch to get your team on board. Inspiration for your social media marketing pitch.

Social Media 120

Social Media Social Marketing Campaigns Planning 120

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Good question!

Social Media 129

Social Media Social Marketing Privacy Policies Media 129

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 314

Top of Funnel Marketing & Strategy Marketing Strategy Planning 314

Oktopost

NOVEMBER 18, 2020

It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. However, not all leads marketing hands over should have been handed over. Sales and Marketing Are One. This is particularly so for sales teams.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. But in crowded markets, how can you be sure your marketing content and outreach is visible?

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Increasing brand awareness is the top priority for marketers, and on LinkedIn, persistent brand building yields long-term sales growth.

Paid Content 97

Paid Content Linkedin Social Media Top of Funnel 97

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. And before they do, they need to trust your brand as a thought leader in the market.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Here are six key findings from the report.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

seo.co

DECEMBER 30, 2020

Does Social Media Affect SEO? Include Links in Your Social Media Profiles. + Use Social Media to Share Content. + How Often to Share on Social Media for Link Building. Building a Following on Social Media for Link Building. But is it possible to build links using social media?

Link Building 83

Link Building Social Media SEO Ad Building 83

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel. Social Media Promotions and Offers. Explainer Videos.

Sales Qualified Leads 313

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 313

ANNUITAS

APRIL 19, 2022

But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Then, apply the findings not just to your engagement channel strategy, but to your entire marketing strategy. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. Engage Attendees On Social Media. Engage Attendees On Social Media. Be Swift with Post-Event Communication.

Lead Scoring 289

Lead Scoring Lead Ranking Tips Leads 289

PureB2B

MARCH 21, 2019

With over 3 billion people using social media globally, it’s safe to say that certain social platforms can be a gold mine for your lead generation efforts. However, some digital marketers may not be utilizing this channel to its full potential. Wrong Metrics for Social Media ROI.

Lead Generation 62

Lead Generation Social Media Generation Media 62

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week.

Video Marketing 85

Video Marketing B2B Marketing B2B Thought Leadership Work Management 85

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Television marketing 108

Television marketing Planning Paid Search Agency Peer-to-peer 108

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

Zoominfo

FEBRUARY 18, 2021

Sharing information, being active on social media, and creating interesting content can all help people get to know who you are and what you do. Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. You can even benefit your entire industry.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Social Media. billion people use social media regularly.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Social Media 100

Social Media Web 2.0 Media B2B 100

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. The same dynamic is present on Facebook. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. Porch Group Media ) 42.3%

Top of Funnel 119

Top of Funnel Newsletter Planning Peer-to-peer 119

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects. In other words, how much is too much?

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. As businesses acclimate to the digital age, the quest for the most effective approach to captivate audiences and drive growth intensifies.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. My colleague wasn’t convinced.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience.

Account Based Marketing 101

Account Based Marketing Top of Funnel ABM Buy 101

Oktopost

DECEMBER 1, 2021

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Watch the recording: Want to hear more from renowned marketing leaders? Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 100

PureB2B

MARCH 21, 2019

With over 3 billion people using social media globally, it’s safe to say that certain social platforms can be a gold mine for your lead generation efforts. However, some digital marketers may not be utilizing this channel to its full potential. Wrong Metrics for Social Media ROI.

Lead Generation 48

Lead Generation Social Media Generation Ad Frequency 48

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158