CMSWire

MARCH 26, 2024

In Vegas, Adobe unveils AI future for content creation and digital customer experiences. Continue reading.

Generation 117

Generation Digital Experience Platform Content 117

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.

Enterprise Management 94

Enterprise Management Digital Experience Platform Organization Marketing Management 94

chiefmartech

JUNE 16, 2024

But moving data around is just the beginning… Answers and automations prefigure AI agents The first wave of generative AI chatbots and co-pilots largely acted as call-and-response oracles. Now, over the past year, we’ve started to see generative AI features added to individual products that could perform tasks upon request.

API 57

API Marketing Automation Services Lead Ranking Digital Experience Platform 57

Brandpoint

NOVEMBER 9, 2021

Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience. The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

chiefmartech

APRIL 28, 2023

and delving into three of the biggest trends shaping the industry these days: generative AI , a universal data layer, and composability. sponsored by DXP platform Kentico. We’ll be unveiling the 2023 marketing technology landscape — want to take a guess as to its size? — Check with iab.it for more info.

Digital Experience Platform 88

Digital Experience Platform Work Management Marketing Management Hubspot 88

Martech

JANUARY 2, 2024

As this happens, expect the lines to blur between CDPs and other tools and platforms. Pimcore, for example, offers an open-source CDP, but it also bills itself as a broader digital experience platform (DXP). This is already happening, even in the open-source market. The continued data explosion.

Work Management 67

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 67

TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

Tomorrow People

APRIL 13, 2021

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Glassbox, the digital experience platform. A lead generation content programme to drive SQLs into the pipeline.

Marketing Proposals 156

Marketing Proposals Digital Experience Platform Advertising Agencies Paid Search Agency 156

Martech

OCTOBER 12, 2023

It offers levels of autonomous decision-making and personalized user experiences. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. Zeta Global ’s Zeta Marketing Platform (ZMP) now has AI-enabled capabilities.

Multivariate analysis 109

Multivariate analysis Forecasting API Paid Search Agency 109

ClickZ

JANUARY 29, 2020

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. So Acquia has evolved to offer a full digital experience platform (or DXP) that’s built on open source principles.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

CMSWire

JANUARY 22, 2024

2024's projected top digital customer experience trends, from generative AI to the metaverse's revival. Continue reading.

Trends 124

Trends Digital Experience Platform Generation 124

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Satisfi Labs added the Context LLM Response System to its conversational AI platform. It integrates large language model capabilities to intent routing, answer generation and intent indexing. It generates subject lines for email campaigns.

Marketing AI 90

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 90

Martech

DECEMBER 1, 2021

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. The decision will expand Bitly’s already growing SaaS solutions to capture a wider marketer in search of digital experience platforms.

Acquisitions 94

Acquisitions Marketing Management Digital Experience Platform Paid Search Agency 94

Valasys

AUGUST 14, 2019

Tools such as Optimizely, Monetate, One Spot, Evergage, Salesforce Commerce Cloud & Abode Target help track visitor’s behavior, location, profile, & other attributes to create dynamically personalized & highly relevant experience for the users. Enhances the Digital Experience Platforms : .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

SEPTEMBER 19, 2023

As a result, for example, a behavior event captured by a CDP can now automatically generate a new piece of personalized content served to a customer. Universal Data Activation integrations are available for Adobe Experience Platform, Braze and Twilio Segment. Integrations.

Activities 116

Activities Advertising Channels Personalization Marketing AI 116

Martech

MAY 2, 2023

Composability emerging in a number of categories including DXPs, commerce and CDPs. Generative AI will extend the no-code revolution beyond marketing ops and power users to any marketing or business user. Why we care. Everyone who knows marketing technology knows the marketing technology landscape.

Marketing AI 108

Marketing AI User-Generated Content Hubspot Digital Experience Platform 108

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

eCommerce 96

eCommerce Marketing AI Best Practices Consulting 96

Martech

JUNE 29, 2023

Dig deeper: Why we care about marketing automation Model your digital experience on industry leaders Successful digital experiences have a consistent look and feel regardless of the number of products the business sells or the number of touchpoints.

Touchpoints 95

Touchpoints Dwell SMS Cross-Selling 95

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. The company also needed more metrics on demand generation campaign performance, as it currently wasn’t generating insights into the efforts that were yielding results.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ads Enterprise Management 88

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . user-generated content, influencer content, media coverage, etc.). website, blog, social media).

Digital Asset Management 127

Digital Asset Management Paid Content Work Management Marketing Management 127

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

CMSWire

MARCH 21, 2024

Understanding content management as a practice will become more critical for organizations. Continue reading.

Content 105

Content Digital Experience Platform Practices Organization 105

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Read more here. The Tao of UGC: Doing something by doing nothing .

Work Management 106

Work Management CMS Development Marketing Management Ad brokers 106

Top Rank Marketing

JULY 19, 2023

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

The Customer

AUGUST 3, 2021

That generally doesn’t fly anymore , either with consumers or with an increasing number of governments. Quick-Take: In The digital experience platform and vendor hub is making a major change of course. Quick-Take: In According to BigCommerce , returning customers generate 40% of a store’s revenue.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Martech

OCTOBER 18, 2023

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. We asked CMO Shafqat Islam if that was all it was.

Enterprise Management 120

Enterprise Management Digital Asset Management Optimization CMS Development 120

ClickZ

APRIL 22, 2020

And we’ve also been a leader in the relatively new Gartner Digital Experience Platform Quadrant for three years or so. First and foremost, they’ve got to have a strategy that includes buy-in from the senior executive team about why they’re implementing a digital experience platform.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

OCTOBER 19, 2023

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. That’s generative, but what about all the AI and machine learning that’s not generative in nature?”

Enterprise Management 104

Enterprise Management Digital Asset Management CMS Development Optimization 104

SpotMe Blog

JUNE 28, 2023

Key features Event badge generation Attendance management Live polling Real-time analytics Reviews G2 Score: 4.8 (1,129 reviews) Capterra Score: 4.8 (1,541 reviews) #5 Hubilo Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

RebelMouse

APRIL 8, 2024

Beyond content generation, a modern CMS should include tools for brand exposure, user behavior tracking, AI-powered enhancements, SEO, Core Web Vitals monitoring , and opportunities for earning revenue. Monetization Opportunities News publishers must monetize to generate revenue and expand their business.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

TrustRadius Marketing

OCTOBER 27, 2022

You can also log tickets, generate service requests, and track form submissions. Salesforce Experience Cloud. Salesforce Experience Cloud is a Digital Experience Platform that also won Top Rated Awards for Community and Customer Engagement. Tickets can be opened directly from emails.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

OCTOBER 12, 2023

Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. Dig deeper: What is a digital experience platform? Additional product announcements.

Digital Asset Management 102

Digital Asset Management Enterprise Management Marketing Management Optimization 102

SpotMe Blog

JULY 25, 2021

By integrating virtual event software or an event app for live and online attendees, virtually every user interaction can be tracked, stored, and analyzed to glean insights that benefit the event’s main objectives and goals — whether it’s generating leads, improving a product, making an impression, or refining the marketing approach. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

APRIL 21, 2022

In other words, recommendations generated by the Crossing Minds algorithms are focused not on who people are but what they just did. It’s almost a standard feature with e-commerce and digital experience platforms. . “Ninety-nine percent of the Fortune 500s are brainwashed to want to know where (people) live.

Ideal Customer Profiles 93

Ideal Customer Profiles Cross-Selling Work Management Marketing Management 93

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. Next generation campaign management. Yes,” said Ohta, “of course.”. We can deploy faster.

Enterprise Management 109

Enterprise Management Marketing Automation Services Work Management Marketing Management 109