Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JUNE 17, 2010

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. So I downloaded a keyword report and went through it with a fine tooth comb. I know how to play good cop / bad cop with an AdWords report. Tags: Search Engine Marketing CTR Google AdWords ROI SEM.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. In business and consumer services, the figures are 54% increase, 1% decrease.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

APRIL 7, 2010

How can search marketers use techniques like testing and keyword match types to improve results? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. How important are branded terms in paid search? What’s The Real Value of Brand PPC?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 28, 2011

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. How can you use AdWords reports to fine-tune campaigns? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog. Including Image Ads In Your Marketing Mix by PPC Hero. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I have been an avid iPhone user almost since the day it came out. Bravo AT&T!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

JANUARY 11, 2011

Should you care more about Digg submission than about comments? To add a reference point to your social mention tracking, create a Share of Voice report. Usually, Share of Voice reports are formatted as a pie chart , so you can easily see how you fare versus your competition. Are tweets more important than Facebook shares?

Social Media 161

Social Media Media Digg Marketing Analytics Tools 161

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. ROI Is Dead by StraightUpSearch Blog. This Guy Gets the Basics of Social Media ROI by My Venture Pad.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JANUARY 18, 2011

Let’s compare email marketing and social media. Market Size. That metric is called “open rate&# (post-modern email marketers call this the “render rate&# and use a slightly different method of calculation). Email marketers closely track the number of people that click links placed in messages.

Social Media 119

Social Media Media Digg Opt-in 119

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

FEBRUARY 2, 2011

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? The business marketer needs to build a deeper relationship with their prospect or buyer. Why would this be useful?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing? Implement conversion tracking.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". Comments Digg This. IBM Using Chocolate to Capture African Market. Search Engine Marketing. Customer Case Study: 156 Percent ROI with HP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

APRIL 11, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? more than two-thirds of small merchants are using social media to market their business.

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. What are your goals?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

WebMarketCentral

SEPTEMBER 22, 2009

What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Which social bookmarking sites have the most clout?

Social Media 20

Social Media Optimization Media Web 2.0 20

Webbiquity

AUGUST 2, 2010

Much has been written about content marketing from the delivery side. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. Social Media Marketing GPS (91 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 18, 2011

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. My assumption, however, is that PostRank is being used as part of Google’s ranking algorithm for search and will eventually show up as a report in Google Analytics.

Lead Scoring 156

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 156

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

FEBRUARY 18, 2010

Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Post this on Diigo.

Adwords 100

Adwords Tactics Tips CTR 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

APRIL 1, 2010

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers.

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Report as spam. Risk Management. Knowledge Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

JANUARY 10, 2010

Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. This is geekier than even most search marketers will go, but can supply valuable insights. This is geekier than even most search marketers will go, but can supply valuable insights. Domain Name Forwarding and Search Engines by Best Domain Names.

SEO 100

SEO Tips Best Practices PageRank 100

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Why are so many B2B marketers using social media, though? Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. Nick Bilton reports on how researchers from Northeastern University and Harvard have analyzed Twitter messages to keep tabs on the nation’s mood.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. March 2010. Here’s what I found.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40