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Print Consumer Magazines Score Big in Europe

Writing on the Web

Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Blog this on Blogger.

Digg 100
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Customer Media Congress: Patsi’s in Dutch…

Writing on the Web

I’m looking forward to meeting – among others – Jane Ottenberg, who won 15 awards in New York last week for her work at The Magazine Group from the Custom Publishing Council : Jane Ottenberg, TMG Custom Media, Washington. “Give Print a Chance.&#. Blog this on Blogger. Subscribe to the comments for this post?

Media 100
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iPad saves the Page Advertising Business

Buzz Marketing for Technology

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

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What’s your Social Media diet?

Buzz Marketing for Technology

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook.

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Why Aggregation Is Not Distasteful

B2B Memes

The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. The nearest print analog would be those dimly remembered volumes in library reference rooms that indexed articles from journals, magazines, and other periodicals. Instead, you simply click on the link and start reading.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. pitching bloggers social media informer Social Media Today Tony Karrer trade magazines. “Traditional&# media is struggling. What do these trends mean for the future of news gathering and information delivery?

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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Tags: Social Media Marketing b2b sales cycle b2b sales process blogging LinkedIn sales collateral social media trade magazines Twitter Web Presence Optimization WPO.