Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). The result is that prospects can learn far more about an offering before ever contacting the vendor. DBXNT74M6AKY.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

MARCH 18, 2010

Between the myriad of vendors and the accompanying hype it makes it difficult to figure out the best solution to meet your needs. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Share this on Linkedin.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

APRIL 4, 2011

Buyers no longer go directly to vendors for information on products. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. Another reason for buyer distance is a lack of trust in the content from vendors. Share this on LinkedIn. Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

NOVEMBER 16, 2010

Join the same LinkedIn groups. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Share this on LinkedIn. Just because you’ve identified influential social media users in your industry doesn’t necessarily mean you should immediately start talking.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# Not even close. Share this on del.icio.us.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

DECEMBER 1, 2010

Finally, in what appears to be bad news for marketing automation software vendors, 60% of respondents reported having this application in place, while another 20% (likely purveyors of lower value / short sales cycle / low consideration items) said they no plans to implement such software. Share this on LinkedIn. Want to know more?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Share this on LinkedIn. Blogs are seen as key sources of information rather than just promotion. Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

APRIL 19, 2010

Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. Forums and blogs began to change that, empowering prospective purchasers to ask questions of vendors, and of each other. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

MARCH 4, 2010

If Facebook can create this type of rich interaction with their Fan Pages and now their email systems – then why would you need an external email vendor? Share this on Linkedin. Did I forget to mention all of this is FREE! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Writing on the Web

JANUARY 24, 2011

I guess there are problems everywhere that there are drug users, drug vendors, and people with guns (most of which are manufactured and bought in the US along with ammunition legally sold). Share this on LinkedIn. A police official gunned down. A hand grenade lobbed into a police chief’s house. 9 arrests of DTO members.

Digg 100

Digg Blogger Buzz Opinions 100

Webbiquity

DECEMBER 21, 2010

The prospective buyers in your market have been talking about their challenges, and the relative merits and shortcomings of alternative solutions and vendors, for as long as your market has existed. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Perform competitive and market research.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on LinkedIn.

SEO 100

SEO Digg Consulting Social Networks 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Beyond the old (can we really say that?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. And most importantly: are your customers talking about you? And if so, what are they saying?

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

NOVEMBER 29, 2010

For example, if Wikipedia had a page about flabberglumping software, I’d expect the page to include a list of vendors like XYZ Company, with links to their sites. Share this on LinkedIn. In addition, corporate sites should be linked from corresponding industry-related pages. Share this on Bebo. Share this on del.icio.us.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

AUGUST 18, 2010

Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Share this on LinkedIn. Once past that hurdle, their next decision is determining if making the change required is worth the cost, time and effort required. Share this on Bebo. Share this on del.icio.us.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

OCTOBER 13, 2010

Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Share this on LinkedIn. These tools are among the best for social media monitoring, whatever your budget and needs. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on LinkedIn. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Searches can also be filtered by platform. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

SEPTEMBER 21, 2010

A smaller vendor with fewer social media mentions could nonetheless position themselves as a thought leader in their field by aggregating industry-related posts. Share this on LinkedIn. For more on this topic, check out Automated Filtering vs Human-Powered Curation from Tony Karrer. Share this on Bebo. Share this on del.icio.us.

Aggregators 100

Aggregators Blogger Media Curation 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Share this on Linkedin. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post?

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

MAY 30, 2010

The Vendor Client relationship – in real world situations by Erin Blaskie. Share this on LinkedIn. Why Print isn’t going anywhere for a long, long time… by Junta42. Remarkably creative spoof commercial for “The UK’s best handheld for 40 years&# – the Sun newspaper. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

WebMarketCentral

JANUARY 7, 2008

del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. There simply isn't enough traffic to support 100+ social media sites, although "social media" is defining the market a bit too broadly. The leaders will garner high amounts of traffic appealing to a wide market.

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

OCTOBER 29, 2010

Talking to vendors, so what? LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. . “In B2C, there are a lot of tools that measure the conversation,&# she said. “How many conversations, what was the reach of my campaign? It translates to cost saving.&#

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Customer Experience Matrix

NOVEMBER 29, 2010

This might foreshadow attrition problems at other vendors. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

JULY 19, 2010

Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Both sites enable b2b vendors to register and list their products for free, and buyers to review at least some of this information at no charge. .&# technologies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What Works ( Vendor Government PR Trends Spending Release ). What was Linkedin Thinking?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 21, 2011

Google is also placing increased weight on link quality and diversity; thoughtful, helpful blog posts are more likely to attract such links than typical vendor product and service content. Digg, Facebook, LinkedIn), even create an e-commerce store. A blog helps on all three fronts much more than a standard corporate website.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. Our crowdsourcing tool provides companies with access to highly recommended vendors in their area. Research & Development. Crowdsourcing , Features , Trends. and tagged with.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Webbiquity

OCTOBER 27, 2010

LinkedIn, Facebook). It may be difficult to quantify precisely, but B2B vendors can’t afford to ignore it. Share this on LinkedIn. This requires allocating sufficient staff time to build and maintain social media points of presence, and having a succession plan in place for when team members move on to other opportunities.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

MARCH 3, 2011

Share this on LinkedIn. Google Instant Previews Makes Site Design A Priority by MediaPost Online Media Daily. .&# The noteworthy examples shown here can help keep visitors on your site when they end up in the wrong place due to a typo, out-of-date link or other error. Share this on Bebo. Subscribe to the comments for this post?

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Webbiquity

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 2, 2010

Talking to vendors, so what? LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. . “In B2C, there are a lot of tools that measure the conversation,&# she said. “How many conversations, what was the reach of my campaign? It translates to cost saving.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. Linkedin (103). Free Download: 2010 Online Marketing Blueprint. What did I get? Simms Jenkins ( @SimmsJenkins ).

Ning 40

Ning Paid Content Facebook Sales Management 40