Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Share this on LinkedIn. Online Persuasion: Creating Desire. Instead they go with their gut reactions. They make decisions based on feelings. At the lowest level, people have a desire for security.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Share this on LinkedIn. Top 3 Content Marketing Challenges: Survey Results.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

APRIL 16, 2011

If these marketing tools were people, would you give them a raise … or fire their butts? I’ve been working with some really great clients who understand good content marketing. I’m frustrated yet occasionally blown away by the quality of online marketing by small businesses and professionals.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

AUGUST 25, 2010

Do you think this is important to do if you’re creating content that leads people to make decisions ? Share this on LinkedIn. Some people are better at it just naturally, but anyone can learn to do it. Go try it and have fun. What did you learn? Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. brand recognition, market positioning. lead generation. Share this on LinkedIn. . “I get all my customers from referrals.&#. “I’ve got a local business, I use Yellow Pages.&#. Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Did you go to ITI?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Share this on LinkedIn. And you have a special report PDF you can use in multiple ways on different occasions. Blog this on Blogger.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

OCTOBER 13, 2010

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Share this on LinkedIn. Content Marketing to a Caveman’s Brain. The Brain Science of Online Persuasion. The ‘Old Brain’ Responds to Emotion.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. Share this on LinkedIn.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

DECEMBER 3, 2010

You can also consider creating your own new group if it is appropriate for your market and topic. Having a fan page is an essential move for anyone who is doing business on Facebook and a fan page can greatly increase the number of leads you get on your list from FB. Share this on LinkedIn. 9. Create a fan page.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Share this on LinkedIn. They are easy to follow because each tweet will have a specific hashtag attached to it. Blog this on Blogger. Subscribe to the comments for this post?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Share this on LinkedIn. Tags: About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Teleclasses & Seminars. Week Three: Walk Before You Run. Blog this on Blogger.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Webbiquity

JUNE 25, 2010

You must learn to lead discussions that influence direction and outcomes, and you must advocate your services and communicate your value. Plus, you’ll learn: • How to avoid being “salesy” (which will actually lead to more sales). • The best kept secret in leading successful sales conversations. Share this on LinkedIn.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

APRIL 13, 2011

I’m leading a free webinar next Wednesday April 20 at 5 p.m. ET on content marketing for coaches and other small business professionals. We’re going to discuss articles, e-newsletters, blogging, videos, and why your marketing may not be working. Share this on LinkedIn. Who is your audience?

Rules 100

Rules Content Digg Press 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Hubspot

OCTOBER 19, 2010

You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! Helpful Link: Want More Leads? Offer Downloadable Content.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Call-to-Actions – Your blog should be a lead generating machine. If so then include Reddit and Digg. Then be sure to use LinkedIn etc. What’s remarkable? Are you in HR?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Writing on the Web

JANUARY 17, 2011

Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. I also believe that whatever online marketing we do is greatly affected by our inner stories. You can’t hide online. Share this on LinkedIn. E-newsletters.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Share this on LinkedIn. by eMarketer.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Hubspot

JULY 29, 2018

Community Manager - The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Blogging has emerged as a popular method of link building.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. New browser-based optout mechanisms will limit the available audience for marketers but opt-out rates will be low enough that most marketers do not meaningful change their tactics.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). 10 Key Online Marketing Trends for 2010 (3 pages). And SM is MUCH more efficient.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

How are marketers really using social media? Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

Social Media 100

Social Media Paid Content Tactics Tips 100