Buzz Marketing for Technology

JULY 14, 2010

There are no impulse purchases in Technology or Consulting Services. It’s a highly considered purchase. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. There are dollars sitting in your pipeline just waiting to show your marketing impact – what I like to call the shadow pipeline. No related posts.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. So what’s next? Download the report and join the discussion on Focus. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Trends Social Marketing Media 100

Buzz Marketing for Technology

JANUARY 21, 2010

Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. I think this strategy is exceptionally good for B2B marketers with long lead cycles. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Measure Reach Efficiency and Value.

Social Media 100

Social Media Social Marketing Media Digg 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. A marketing offer also provides comfort through ease of purchase, and also by providing reasons to defend the purchase to friends and family. Instead they go with their gut reactions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Want to know more? Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 13, 2010

Buyers today expect to be able to gather the vast majority of the information they need to make a purchasing decision without ever talking to a sales rep. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. Begin by creating buyer personas—who are your buyers? What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Writing on the Web

APRIL 4, 2011

This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Blog this on Blogger. Subscribe to the comments for this post?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

APRIL 14, 2010

Bannan give examples of 10 excellent b2b websites that meet the test of providing “visitors clear, concise product and company information, reflecting a company’s brand consistently and engaging users in a conversation—whether it’s about an industry trend or about how to take the next step toward a making a purchase.&#. Tweet This!

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? Test until you have one that clearly outperforms alternatives at converting visitors to leads. Cool” leads (e.g., Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. This leads to a lot of benefits including lower customer acquisition costs and scaling faster, regardless of headcount. Test different criteria for what defines a PQL to refine the sales team’s focus on the most promising leads.

Product 52

Product Lead Ranking A/B testing Sample 52

Hubspot

OCTOBER 5, 2017

What's the difference between leads and prospects? Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Goal: Determine quality of lead. Here is what the funnel looks like: 1. Educate and Evaluate.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.

Linkedin 100

Linkedin Tactics Tips Work Management 100

readwrite

DECEMBER 14, 2010

The business end of Twitter has revamped its website tonight and it now includes a form that companies can use to express interest in purchasing Promoted Accounts, Promoted Tweets or Promoted Trends. Even leading social media marketing consultant Jason Falls voiced serious concerns when we spoken with him tonight.

Twitter 40

Twitter Buy Paid Search Agency Trends 40

readwrite

APRIL 9, 2008

” Just ask Digg or Newsgator and they’ll tell you that there is. You can export your history in APML from Digg, for example, and get personalized watch-lists set up based on those interests inside Newsgator’s FeedDemon. That’s pretty cool. General consensus among at least self-appointed marketing 2.0

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Digg 40

Online Marketing Institute

MARCH 13, 2011

The tool that I have found to be the best tactical analytics tool for a sales team is Lead Lander. When I say “who&# it leads into part of the power of the site. There is also the ability to do some basic lead scoring from within the interface. Those using other CRMs are still required manually enter leads.

Startups 40

Startups Leadlander Jigsaw Tools 40

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover. d love to hear how other people do it. For now, Iâ??ll

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover. View blog reactions | Comments (5). TrackBacks (2).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community. Reddit - Reddit is similar to Digg and Newsvine. Download the ebook now!

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. Reddit - Reddit is similar to Digg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Downloads are now part of contact history along with emails, campaigns, purchases, click-throughs and form actions. Web analytics. other advanced features.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per 1,000 emails sent.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Buzz Marketing for Technology

DECEMBER 15, 2010

In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers.

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 10, 2010

As the release notes, “Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers.&# Study: Company Blogs Lead Social Media Options by MediaPost. Tweet This!

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

LEADership

DECEMBER 3, 2013

There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Click here to download a free eBooklet: 13 B2B Lead Generation Mistakes You’ve Made. The problem is, we cannot even manage the B2B data we have today! Collaborate.

B2B 40

B2B Curation Demand Generation Digg 40