Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. More on that later, along with some of the tools and approaches I find effective. s a very valid question.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Sprout Social

JULY 21, 2022

By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. While they aren’t traditionally thought of as a marketing tool, messaging apps like WhatsApp can be a powerful way to reach and engage with your target audience. Social review sites.

Social Media 145

Social Media Social Marketing Media Curation 145

KoMarketing Associates

JANUARY 22, 2015

To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Ability to Comment / Notate Information. We use a combination of resources for enabling our content marketing schedule internally and across client programs. Gather Information Sources.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Convert

NOVEMBER 13, 2023

It’s a tool for testing and improving your product while you continuously develop it. Using this tool, however, could take a bit more effort than you’d expect at first. A data-driven approach is crucial for understanding users and making informed improvements. If you deny it, I’ll refer you to Blockbuster and Digg.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

NOVEMBER 16, 2010

Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch. Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Focus on being social, and on being an industry resource. Share this on Bebo.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

JANUARY 25, 2010

His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction. Tools: search for your company name, competitors and industry terms on Twitter to discover who’s talking and what’s being said. Rick divided inbound marketing into two areas, “attract&# and “convert.&#

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

JULY 28, 2008

Attivio Tightly Integrates Structured Data and Unstructured Content for a New Approach to Information Access. The AppGap is a blog and resource on the future of work and how new tools are addressing age-old challenges of organization, collaboration, and innovation. Information Architecture. Information Architecture.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog.

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

FEBRUARY 10, 2010

The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. To Become a Resource. Unlike a company website, Twitter is immediate, informal and personal. Here are seven reasons every business needs to be on Twitter.

Twitter 100

Twitter Business Digg Thought Leadership 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

JANUARY 12, 2010

A company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Writing on the Web

APRIL 13, 2011

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. For myself, the story is less dramatic, but I overcame my computer phobias to become a blogging expert and take my business from zero to six figures in three years, using content marketing and web-based tools.

Rules 100

Rules Content Digg Press 100

Webbiquity

JANUARY 19, 2010

Which helpful tools may be missing from, or underutilized in your SEO toolkit? Another great post on this topic is The Ultimate Fast Guide to SEO + Flash by MediaPost Online Media Daily, in which Rachel Moran prescribes mixing HTML and Flash, using optimization tools and other techniques for enhacing search results for Flash sites.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Do what makes sense for you or your business, based on your strategy, time and resources.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Do what makes sense for you or your business, based on your strategy, time and resources.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JULY 22, 2008

great tool! Diigo: By far the best social bookmarking tool out there! Great tool, I love it. Diigo ~ more than a research tool - a knowledge. Diigo ~ more than a research tool - a knowledge sharing community. Diigo - Improving how we find, share, and save information. Help Resources. Views: 31,977.

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Site Resources. Get information about your IP. IP Information. 50+ On-demand DNS and network tools. Using Meeting Workspaces to organize all the information need to support recurring (and one time) meetings is one of my favorite features of SharePoint. Netpro upgrades management tools at Microsoft TechEd.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Webbiquity

FEBRUARY 2, 2011

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing content resources,&# then provides seven tips (such as re-purposing content for different audiences) to help accomplish that goal. How Much B2B Content is Enough? by Savvy B2B Marketing. Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

JUNE 28, 2008

Human Resources. Information Architecture. The risks to relying too much on e-mail (and other systems such as shared drives) for information storage are well known: Ã? a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? About Us / Contact Us.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

from an economy of transactions to knowledge and information." Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. Now, in the web 2.0 Now consider the "2.0"

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Biznology

FEBRUARY 5, 2013

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. The next step is to trap them. In the past, it’s been StumbleUpon.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. There are lots of excellent articles on SEO that provide guidance and tips. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. More / Register » Learn more about the CIO Executive Council » RESOURCE CENTER. We could tell he wasnt planning to use the tool. Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

a few wise guys attempting to inform the many. seems to me a crucial step in entering the information age, more crucial even than the invention of the world wide web. tools by doctors and students [1]. resources, how to make appropriate choices and how to ensure good online etiquette. The essence of Web 2.0 is that itâ??s

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. I also write the WebMarketCentral B2B marketing blog , and manage WebMarketCentral.com , a site that connects web marketers with online resources and services. Today, information is abundant.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. This allows companies to pinpoint their target audiences and engage with them in a meaningful way — providing insights, information, education and support. Be a resource.&# Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Buzz Marketing for Technology

JULY 21, 2008

How to Reduce Information Overload. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. In our everyday lives, we are being constantly hit with streams of incoming information. I want less time catching information and more time to live life. 39 Comments.

Digg 100

Digg Television marketing Privacy Policies Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

It’s a great way to get them to learn to use the course information and make the decisions you want. But they tend to focus on sharing information rather than performance. A great way to counter this is to build scenarios where the learner uses the information. June 24th, 2008. 15 comments.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Digg - Digg is a social news website that allows members to submit and vote for articles.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too. Myspace also.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

JUNE 30, 2009

So, in terms of things like time/ contact , money/ contact , and "times used" (how many times we can put one piece of information out to the market), blogging and related social media is, by far, the most efficient activity. We also need to consider the resources needed to keep the blog vibrant. A: In many ways, technology is "global."

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Digg - Digg is a social news website that allows members to submit and vote for articles.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28