Webbiquity

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Examples range from Google News and Yahoo!

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. So what’s next for B2B blogging? What trends are likely to emerge in the coming year?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

KoMarketing Associates

MARCH 13, 2018

Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. Build a database (or even an Excel spreadsheet) of contact information for quality link opportunities in your industry. Tactics that take a bit more time and preparation in execution.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 22, 2015

To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Ability to Comment / Notate Information. Gather Information Sources. We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity! Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Traditional PR + Social Media Monitoring. A simple tool like Google Alerts would pick up most stray citations. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Write an article (or articles) for Google Knol on topics pertaining to your product or service. Tweet This!

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

JUNE 23, 2010

Blog: informal / conversational tone. On your website, visitors are information consumers. From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media is a meritocracy (mostly). Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

MAY 4, 2010

A variety of content can qualify, including posts that report new information, explain how to solve a problem, take a controversial stand, or make people laugh. Links can generate direct visits and they are critical for SEO. The best way to obtain links is to attract them naturally, by writing link-worthy content. Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

DECEMBER 21, 2010

There’s no better source of information than your prospects and existing customers to help generate new product ideas. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Provide customer support. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

APRIL 26, 2010

Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. Reid Carr muses about how the rapid increase of online information and spread of social media are changing the sales process , particularly for younger consumers. Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

JANUARY 18, 2010

In addition, each chapter ends with a quick summary of the key points presented, a nice touch that helps reinforce and retain the most important information. Author James Connor keeps the story moving forward at a brisk, but not hurried pace. Messages must be consistent imbued into the company’s culture. Brad Shorr. Douglas Karr.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. The prospect’s information was automatically run through a spreadsheet, which was then reviewed by the company’s CFO. Next, the CFO created a written analysis of the projected ROI. Share this on del.icio.us.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

FEBRUARY 9, 2010

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. The lessons? Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In PR, measurement has always been a finger in the wind exercise. Very helpful post, Jay. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Today, information is abundant.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. If you like the read, please subscribe to my RSS feed. Loose the earpiece.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…. Lasyfeed (still in beta): innovative tool to monitor realtime web and information discovery. Other Popular Posts: DIY Media Buying Or Use A Pro ?

Tools 40

Tools RSS Statistics Digg 40

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. Digg , Sphinn or Searchles ). Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media.

Blogger 20

Blogger Digg PR Tagging 20

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Tags: Interactive PR Web 2.0 As an example, here's one I wrote about records management.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Online Marketing Institute

NOVEMBER 1, 2010

Sticking with old patterns, B2B marketers spent an average of between 10% and 13% of campaign budgets on traditional tactics like print ads, executive events, direct mail, and PR, while fully admitting these tactics did not help increase awareness or generate demand as much as they would have liked. So what does all of this mean?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more. That will increase your following tenfold.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) For most people, that's still the only information their email signature provides. and email address. A growing number of Web 2.0-savvy signatures. Christina L.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120