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B2B Blogging Trends for 2011

Webbiquity

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? Blogs are not islands; as pointed out above, they are the central point to social marketing efforts. What trends are likely to emerge in the coming year?

Aggregage 100
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Three Overlooked Ways to Improve SEO Results

Webbiquity

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 100
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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Webbiquity B2B Marketing Blog). Blog URL (e.g., Blogbunch blog+rss. by invitation only” (not all blogs accepted). Blog-collector blog+rss. Blogs-collection.

RSS 100
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Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools

Webbiquity

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Blog: informal / conversational tone.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

A variety of content can qualify, including posts that report new information, explain how to solve a problem, take a controversial stand, or make people laugh. A SWOT analysis is one helpful tool to develop killer topics for blog posts. Write guest posts for popular blogs. Submit your blog to AllTop. Post this on Diigo.

RSS 100
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Social Media Marketing Strategies for 2010

Webbiquity

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. The lessons? Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.