Webbiquity

MARCH 15, 2010

This lack of experience can lead to several common, but avoidable mistakes. For more guidance on maximizing the impact social media marketing can have for your organization, see 8 Common Mistakes in Social Media Marketing on the HubSpot blog. One of the most common mistakes is expecting instant results. Share this on del.icio.us.

Social Media 100

Social Media Media Digg Social Networks 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership. Tweet This!

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. You need to put out a steady stream of content to build your brand. Tweet This!

Ad Building 100

Ad Building Branding Brand Identity Digg 100

Webbiquity

MARCH 9, 2010

While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Hubspot

OCTOBER 5, 2017

What's the difference between leads and prospects? Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Goal: Determine quality of lead. P.S. Lead management software does this automatically.

Budget Programs 100

Budget Programs Top of Funnel Tools Work Management 100

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

OCTOBER 19, 2010

You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! Helpful Link: Want More Leads? Use HubSpot’s Link Grader.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. Bookmarked or promoted website pages in Digg and similar sites.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source. But now, that is all changing. 2) Referrals.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

APRIL 23, 2024

While a consultant can come in blind and try to find any problems and solutions, everyone is going to be more successful if there is team enablement that leads to the co-creation of an action plan. Subscribe to the HubSpot AI blog to get more information on how to incorporate AI into your consulting pitches. Noel Diggs says.

Consulting 54

Consulting Marketing AI Conversion Deliverability 54

Hubspot

DECEMBER 14, 2010

When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right? Connect with HubSpot :

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Call-to-Actions – Your blog should be a lead generating machine. If so then include Reddit and Digg. View more documents from HubSpot Internet Marketing. READER ENGAGEMENT.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 30, 2009

I mean, it's all right there on your campaign management screen: how much you spent, how many conversions (leads) you got, and your cost per lead. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community. Reddit - Reddit is similar to Digg and Newsvine. Connect with HubSpot :

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. Reddit - Reddit is similar to Digg. Connect with HubSpot :

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. So what should you do? .

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per 1,000 emails sent.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

JANUARY 10, 2010

by HubSpot. Study: Company Blogs Lead Social Media Options by MediaPost. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “ their company blogs were ‘useful,’ ‘important,’ or ‘critical’ to their business.&#. Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

APRIL 13, 2010

Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. Tags: Blogging Branding Content Marketing Inbound Marketing Lead Generation SEO Social Media. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Digg, Facebook, LinkedIn), even create an e-commerce store. Why are so many companies now embracing blogging? Blogger , TypePad ) to fee-based systems (e.g.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Buzz Marketing for Technology

DECEMBER 2, 2009

And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Tweet This!

Marketing Management 100

Marketing Management Digg Inbound Marketing Response Rate 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

MAY 13, 2014

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. Some of the two most popular are Feedly and Digg, though there are certainly other options, too. Digg: Search URL to add content.

Curation 28

Curation Digg Trade Show Paid Search Agency 28

Hubspot

JULY 29, 2018

Digg - Digg is a social news website that allows members to submit and vote for articles. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. For example, HubSpot's Twitter handle is @HubSpot. These are typically published in PDF form.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

JANUARY 13, 2013

is improving its search feature, and even Digg is playing along. Digg Says It’s Growing, Starting to Monetize, From Marketing Land. Looks like Digg is finding more opportunities for marketers to advertise on its platform! The new Digg platform launched about 6 months ago and is now starting to monetize. That’s right.

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? 8 Ways to Not Get ReTweeted by HubSpot Blog. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. So why keep trying to do it?…When Related Post.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). 2010 Lead Generation Marketing ROI Study (32 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. Which leads me to my next ROI …. It scored 8.6.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JANUARY 17, 2011

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. Marketers Put More Lead Gen Budgets Online by eMarketer. Searching For Online Leads And Where To Find Them by MediaPost Search Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

AUGUST 3, 2010

The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. To Auto Tweet or Not to Auto Tweet? -

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Adoption soared. 85% of Inc. Adam Singer identifies situations where social media marketing doesn’t make sense (e.g.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100