Buzz Marketing for Technology

FEBRUARY 25, 2010

Remember you are going to want the experience to be very seamless for the user with NO behavioral changes. Share this on Linkedin. Mobile is a much more personal medium that is carried with the person all day long – so you want that content to be spot on! Tweet This! Share this on Facebook. Share this on del.icio.us.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Buzz Marketing for Technology

MAY 4, 2010

Share this on Linkedin. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Right now we can barely imagine the possibilities of this medium but the promise could really revolutionize the Page advertisement which is long overdue for some innovation. Tweet This! Share this on Facebook.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Share this on Linkedin. Tags: Customer Customer Experience Customer Support Lead Generation Support. One great spot to invest in is Social Support.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

FEBRUARY 14, 2011

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. The authors have got it right, with many years experience to back it up: “Content may rule, but your online content must be the right sort of content: Customer-focused. Share this on LinkedIn.

Rules 100

Rules Content Digg Custom Publishing 100

Buzz Marketing for Technology

APRIL 8, 2010

We need to start to think about an Integrated Experience Management (IEM) play so this experience is equally as seamless for on the management side of this equation. Share this on Linkedin. But do you treat them the same in each channel? Do the owners of each channel interact with each other? I didn’t think so. Tweet This!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Writing on the Web

JANUARY 18, 2011

If you are a blog author, write about your opinions and experiences, and back up with data and theory. Share this on LinkedIn. If you’ve got a blog, you need to share more than facts. People don’t want to read theory or numbers; they want to read stories about real people. By the way, love your new 4-Hour Body , Tim!

Personalization 100

Personalization Digg Blogger Buzz 100

Buzz Marketing for Technology

DECEMBER 10, 2009

Firms like Atigeo allow Enterprises to become stewards of their own data, enabling advanced abilities to discover and understand data patterns which are revealed while maintaining absolutely private, portable, and personal experiences with the consumers they serve. Share this on Linkedin. Tweet This! Share this on Facebook.

Digg 100

Digg CMO Stats Tagging 100

Writing on the Web

DECEMBER 13, 2010

In my experience, they are extroverts. What have been your experiences tackling something you thought you weren’t good at and practicing to get better? Share this on LinkedIn. Example: public speaking. Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak.

Practices 100

Practices Content Marketing Digg Content 100

Buzz Marketing for Technology

AUGUST 18, 2010

It’s no longer a social science experiment by a bunch of early adopters – it’s just part of our everyday approach! Share this on Linkedin. Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

MAY 25, 2011

Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling. Picture something really good, and get the emotion of that experience.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

APRIL 25, 2011

People pay attention when you tell client stories or share your own personal experiences. Share this on LinkedIn. There has to be drive, passion and love. He had to care. That’s the story people need to know. We’re hard wired that way. When you illustrate a concept with a story about real people, our brains light up.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 15, 2010

At the top of the ladder, people will pay the most to satisfy a desire to experience pleasure. This is where content marketers employ every means possible to appeal to the senses, the thrill of the aesthetic beauty and the joy of being immersed in the experience being offered. Share this on LinkedIn. Metaphors and analogies.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Share this on Linkedin. Tweet This! Share this on Facebook.

Service 100

Service WOM RSS Digg 100

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. It’s about helping them find solutions when they realize they don’t have the expertise, experience, or team to get something done that they need to get done. Share this on LinkedIn. As the authors of the report note: In the old days…. Share this on Bebo.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

JANUARY 12, 2011

Stories impose meaning on chaos and organize and give context to our sensory experiences. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on LinkedIn. People have a hard time accepting the randomness of life. So we make things up.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 27, 2010

For sure, no one was bored or unengaged… Try to imagine the feelings your audience of readers will experience when you tell a story. Share this on LinkedIn. Will it make them want “some of what you’ve got?&#. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Post on Google Buzz.

Digg 100

Digg Content Trigger Marketing Buzz 100

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. CRM vendor RightNow offers something similar under the label of Cloud Links. -

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Writing on the Web

NOVEMBER 29, 2010

The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. Share this on LinkedIn. We’ve often heard the brain can only hold seven things in mind. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Webbiquity

APRIL 27, 2010

Expertise Without Experience? This is eerily reminiscent of research findings reported by MarketingSherpa a year ago on the large percentage of marketers who felt they could be social media experts without having social media experience. LinkedIn – 78%. Facebook – 87%. Blogging – 70%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Writing on the Web

MAY 9, 2011

Let’s say you’re a professional coach with experience that matches Joe’s needs. Share this on LinkedIn. Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? Your online content has to convince Joe that he needs you first and foremost.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Buzz Marketing for Technology

MAY 6, 2010

As an experiment he had tried targeting his girlfriend (now fiance!) Share this on Linkedin. Tim Kassouf the Director of Marketing at G.1440 1440 wanted to get in front of me to tell me about his interactive firm. with a Facebook ad just for her and it worked. So how much did this targeted advertising cost you say $100, $200, $1000??

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Writing on the Web

OCTOBER 19, 2010

It’s well known that experiences that carry a strong feeling have better chances of being remembered. Share this on LinkedIn. … you can’t get someone to the point of wanting to buy something without first getting their attention. And if your message resonates with them on an emotional level, they’ll have trust.

Buy 100

Buy Digg Buzz Blogger 100

Optinmonster

MAY 16, 2023

Aims to improve your web pages’ user experience, readability, and relevancy. In our experience, these nine off-page SEO techniques are the easiest to include and offer the best return: 1. This will help reduce the number of redirects and 404 pages , resulting in a better user experience.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Share this on Linkedin. With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons. Share this on LinkedIn. Violence touches the lives of many everywhere.

Digg 100

Digg Wikipedia Buzz Blogger 100

Webbiquity

FEBRUARY 4, 2011

This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. Share this on LinkedIn. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g, Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

JANUARY 11, 2011

It’s easy to share client experiences and stories about the work you do. Share this on LinkedIn. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? On a blog, it’s easier to do since it’s a personal communication tool.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 12, 2011

With a wealth of information to be found on the internet, our attention spans when we’re searching for information are relatively short, so anything that aids the reading experience will surely be of use. Share this on LinkedIn. You’re writing for people, not search engines. Blog this on Blogger. Share this on del.icio.us.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

DECEMBER 7, 2010

Because one of the hallmarks of social animals such as human beings is the presence in the brain of special neurons which allow us to feel what someone else experiences, just as if we were in the story ourselves. Share this on LinkedIn. Why do I say this? Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

NOVEMBER 8, 2010

I know this from personal experience. What has been your experience with appealing to the mature consumer? Share this on LinkedIn. Something’s wrong with the way marketers are trying to reach people over 65. … I’m talking about mature in the sense of years, not personalities. Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

NOVEMBER 10, 2010

That’s 3 1/2 times as much talking… A woman has more active mirror neurons , and a greater capacity to experience empathy. Share this on LinkedIn. A man says approximately 2,000 words a day, a woman 7,000. Which gender do you think will respond better to a lot of content? To social opportunities? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 11, 2010

This last observation makes clear that subconscious attitudes are modified by experience. Share this on LinkedIn. I took the test about preferences for old people vs young, and was surprised to learn that, even though I fall into the “old&# category, I have a strong preference for young people. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Apple makes a great example – we all know what they do and how they do it but we also sense why they do what they do which is to “redefine the computing experience&#. Share this on Linkedin. The problem is, most B2B companies don’t have a strong why. Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Writing on the Web

JULY 8, 2010

What have been your own experiences? Share this on LinkedIn. What do you think about the reasons why many entrepreneurs, small businesses and professionals may be dissatisfied with their online content marketing? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post?

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

APRIL 18, 2011

Share their opinion or experience. Share this on LinkedIn. They may not be ready to pick up the phone yet. Give them something they can do to further the relationship: Ask a question. Answer your question. Take a survey. Download a report. Sign up or register for an event. Fill out your contact form so you can call them.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

DECEMBER 21, 2010

Customers are increasingly seeking support through social media channels, as well as complaining via social media about poor product and service experiences. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Provide customer support. For example, DirecTV is good at this; JustHost is not.)

Social Media 100

Social Media Media Business Paid Search Agency 100