Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 This type of video is not about who the face of your brand is, it’s about showing what your brand offers, how it solves customers’ challenges and what differentiates it. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Contently

JANUARY 22, 2021

While its sustainability storytelling has often gone viral on Reddit , GE Reports shifted focus in the spring to cover how GE Healthcare—and the rest of the world-was fighting back against COVID-19. A big reason that Patagonia’s approach works so well is the ridiculous quality of their storytelling.

Storytelling 211

Storytelling Trends Ethics Content 211

Onalytica B2B

NOVEMBER 12, 2018

A more creative and product focused content strategy means that platforms such as Instagram, Twitter, Blogs, Facebook, YouTube, Pinterest and Snapchat are a focus for B2C brands. This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos. Social Media Channels. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. Since Casper’s primary goal is to differentiate themselves from traditional mattress companies, they opt to use non-traditional marketing methods. What is direct-to-consumer marketing?

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. Admit your mistakes, then fix them.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Translate your brand differentiators into one-of-a-kind imagery for a lasting effect. That’s an understandable feeling.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

SocialPilot

FEBRUARY 11, 2024

Need some fresh, viral ideas that’ll light up our feed. What’s working wonders on Instagram, TikTok, or YouTube? IG, TikTok, YouTube, or somewhere new? Got a challenge or contest idea that could go viral? Examine [influencer’s name]’s impact on differentiating our brand in the market. What’s the buzz?

Sales Management 90

Sales Management ROI Planning Work Management 90

Industrial Marketing Today

AUGUST 16, 2011

Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. These people have readily embraced video marketing, YouTube and social media. They actively use YouTube, Facebook and Twitter. Click here to view the embedded video.

Social Media 60

Social Media Effectiveness Media Work Management 60

Kevin Indig

MARCH 28, 2023

When it’s differentiated, it’s a business moat. Kevin Indig • 6 min read Wordle’s growth loop Wordle’s virality is no accident, it’s engineered. Tik Tok recently surpassed Youtube in engagement. As a result, ad monetization on Youtube has slowed down. What does this mean for SEO?

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Convert

MAY 31, 2022

Understanding how shoppers think ,” a YouTube channel by Rishi Rawat and Lorenzo Carreri (CRO expert) dives deep into how brands use conversion optimization techniques. Your unique selling proposition (USP) is the main selling angle and your biggest differentiator. Finding your USP: Radical Differentiation.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Valasys

APRIL 22, 2020

Some events also have a hashtag reflecting on the year the event was held to differentiate the events of last year from the current year or from any other time in the future or past. Employing Trending hashtags to make your Content ho viral. As an event isn’t forever, event hashtags have a start and end date.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Paul Gillin

DECEMBER 18, 2012

Most customer attacks don’t go viral, but they can be effective even without big numbers. Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook. Farming Out Customer Care. Self-Publishing Experiment.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Biznology

NOVEMBER 21, 2012

For example: Data-driven segmentation and differentiated treatment. Social media is being applied across the B2B marketing spectrum, from prospecting via viral pass-along, to enhancing customer relationships, to surfacing and solving customer service problems.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Hubspot

APRIL 3, 2017

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy. Image Credit: Alec Brownstein via YouTube.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Content Standard

APRIL 19, 2024

While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform. adults report using YouTube. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+. What’s so great about video?

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

ClearVoice

AUGUST 1, 2019

Social Media Component: Aerie is a case study in using social media to push the envelope, differentiate from the competition, and showcase a brand’s values. It has always been known for using the most diverse models (who are mainly not models in the traditional sense) to showcase its products.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Lenny's Newsletter

SEPTEMBER 12, 2023

It always surprises people to hear that, at YouTube, we never thought we had a product-market fit. Unlike on the B2C side, there was no sort of viral loop that got going that made us think, ‘Okay, we found it.’ The group that you haven’t achieved product-market fit with is the one you really want to target.

CPO 145

CPO Product Work Management Enterprise Management 145

Hubspot

APRIL 1, 2018

Be determined and differentiate your product in the same way. The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

JUNE 21, 2010

An incredible viral video. OK Go has taken YouTube users by storm with their original and crazy videos, which feature the pop rock band's music along with a unique visual depiction. With several videos receiving millions of views, the band has gained immense popularity through YouTube. Marketing Takeaway.

Word of Mouth 28

Word of Mouth Viral Marketing Youtube Hubspot 28

Hubspot

JUNE 20, 2015

The middle of the pack accounts for nearly one-third of homepages and is separated into three groups differentiated by providing one, two, or five links. At 14%, YouTube will grow as video marketing continues to emerge as the future of content, but currently suffers from a slower adoption rate compared to written content.

Top of Funnel 28

Top of Funnel Social Media Media Marketing Budget Creation 28

Hubspot

NOVEMBER 13, 2017

Be determined and differentiate your product in the same way. Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

DECEMBER 17, 2012

First, they focused on the true feature differentiation between the two products; something that every potential buyer cares about but is not always emphasized in brands' marketing. Too often, marketers attack their competitors directly to show their differentiation -- which is not something that looks very professional to potential buyers.

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Hubspot

MARCH 9, 2021

version, called "Hype House," started housing YouTubers and TikTok influencers in Los Angeles. To ensure they're telling brands and influencers to focus on the right platforms, Fanbytes does deep research and testing on viral apps before recommending them to clients. a little night routine for u all ##fyp ##foryou. ?

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

Hubspot

SEPTEMBER 26, 2013

The company''s CEO, Tom Dickson, became a YouTube icon back in 2006 with the introduction of his "Will it Blend?" Six days later, we had six million views on YouTube. has been named as the number one viral marketing campaign of all time [by Ad Age].". million views (and counting) on YouTube. The video earned 2.8

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. million views on YouTube. 4) Apple''s Mac vs. PC Commercials.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

ConvertKit

JULY 22, 2020

For example, Passion Planner is known for how they utilize YouTube to showcase their product’s features. Another way Passion Planner has differentiated themselves is that for every planner they make, they give a portion of their funds to plant a tree. Because planners are so visual, video content does extremely well.

eCommerce 108

eCommerce Product Demand Amazon 108

seo.co

OCTOBER 11, 2021

YouTube Overview A general overview for marketing on YouTube. YouTube Research How to perform basic YouTube video marketing research. YouTube SEO SEO for YouTube videos on Google. Prep & Upload Preparing and uploading videos to YouTube. Creating Viral Videos. Increased Developmental Focus.

SEO 98

SEO Video Marketing Promotion Optimization 98

SmartBug Media

SEPTEMBER 9, 2022

Many people differentiate paid media from “free media.” percent of B2B decision makers turn to YouTube when researching new purchases. Unfortunately, many marketers invest too much time in producing organic (“free”) social media content with little to show for their results beyond the vague hope of going viral if they just keep at it.

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The company launched in 2011, receiving a major boost in 2012 when a YouTube video starring co-founder Michael Dubin went viral. Many consumers and business buyers are prepared to pay a premium for differentiated, first-to-market products and services, putting businesses under pressure to get ahead.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

B2B Digital Marketer

MARCH 18, 2021

And, and I think that’s critically important as well because we all from a social perspective get exposed to, and we think about the quick hit, Hey, I’m going to go viral thing, but that’s just not the way that it works. Um, that really helps you implement content marketing on LinkedIn and YouTube and other places.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

seo.co

MAY 28, 2023

Below are 8 creative link bait examples that you should consider for your blog/YouTube account if you want to increase traffic levels. However – and this is what differentiates white hat link bait from black hat clickbait – it needs to be genuine and true. via GIPHY 1. Numbers, questions, and controversial claims all work well.

SEO 105

SEO Marketing & Strategy Best Practices Link Building 105

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MAY 22, 2023

YouTube trends refer to the popular topics, themes and content styles that dominate the platform at any given time. By keeping a finger on the pulse of current YouTube trends, you can produce content that people are watching right now to enhance your chances of success. Let’s begin!

Youtube 98

Youtube Trends Communities Paid Search Agency 98

Biznology

APRIL 9, 2013

.” And if you’re not willing to publically buzz the tower — to really set the windows rattling and maybe put some coffee down the captain’s shirtfront — you’ll never be able to differentiate yourself from all the other people who are hitting all the same points with the same tone. Related articles.

Social Media 80

Social Media Viral Marketing Media Youtube 80

Webbiquity

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards ?). by iMedia Connection.

Social Media 100

Social Media Social Marketing Work Management Media 100

Huptech Web

SEPTEMBER 8, 2023

Key Focus Points within an Inbound Marketing Funnel 10 Winning Tactics for Strengthening Your D2C Marketing Strategy Wrapping Up FAQs Introduction Did you know that Dollar Shave Club , a company offering razors and grooming products, gained fame through a viral YouTube video? million views within the first three months.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Content Standard

AUGUST 29, 2016

YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Short answer: It’s highly engaging and a key differentiator from your competition. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75