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Three verticals that have an opportunity to thrive following the holiday shopping season

Liveintent

We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality. If you’re a marketer in one of these verticals, consider taking action across as many digital channels as possible in January.

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6 Creative Tips to Optimize Your Digital Audio Advertising

Digilant

Whether display, video, or audio, differentiating your brand from your competitors with a timely, interactive, and personal advertisement is essential in today’s market. Additionally, we know the standing out in these crowded marketplaces is also a challenge.

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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot

We're a Y company specializing in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face]. We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].

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Diving into Digital Transformation

Kaon

The Siemens application , created to align with “The Challenger Sale” methodology, focuses on 10 vertical markets and horizontal segments (automation, fire, security, IOT, smart spaces) and is being used as a sales tool and at trade shows. The marketing team elevated it to the next level when they introduced their digital lab design tool.

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

Their content is focused on the discipline of experimentation, albeit in their own niches and verticals. We personally feel that Devansh hits it out of the park when it comes to brand differentiation and brand marketing optimization for the DTC space. Topics Riccardo Talks About on LinkedIn. Topics Shiva Talks About on LinkedIn.

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Leading Brands into Holistic CX: A conversation with Alfred Binford and Mark Smith of CSG

The Customer

I don’t think it would be fair to say that you just inserted Kitewheel into the mix because of what Kitewheel does I think by nature, it’s a pretty holistic approach the customer experience. So how do you differentiate? TheCustomer. So, it’s a very powerful combination of factors that you’ve assembled there.

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How to Tell if You’re Wasting Money on Google Ads

QuanticMind

Device: Am I targeting specific devices or bidding differentially based on Device? Please see the industry benchmarks for your specific vertical. For example, if my conversion rates are better on Thursday afternoon than on Wednesday afternoon, am I using that information to my advantage? Do I know how much device matters?