Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. For good B2B examples, go here. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Provide fresh insights, challenge norms, and offer a strong point of view on where the industry is headed to differentiate your brand.

Media 94

Media Brand Identity Branding Storytelling 94

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. We hope you’ll love every one of the examples included in the full e-book. Click To Tweet.

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. Digital storytelling is one way to tap into that emotional connection. Brands want satisfied customers, but the real growth driver is in stoking their emotions.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Heinz Marketing

APRIL 9, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. In order to make sales, it’s important to highlight a distinct differentiation between a company and their offerings in comparison to their competitors.

Pricing 107

Pricing Price B2B Content 107

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. With clear differentiators and a strong brand positioning.

Service 124

Service Thought Leadership Differentiation High Quality Lead 124

Hubspot

DECEMBER 4, 2017

5 VR Marketing Examples to Inspire Your 2018 Strategy. While this 360° video doesn't completely replicate the experience, it does indicate the differentiating way brands within such B2B industries as manufacturing can leverage VR to immersively demonstrate their sophisticated technologies and capabilities. Lowes: Holoroom How To.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Sprout Social

NOVEMBER 2, 2021

As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. For each video, we used TikTok’s native features to add closed captions and music or sounds. sproutsocial.

Marketing & Strategy 108

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 108

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Hubspot

DECEMBER 10, 2018

A powerful way to differentiate your brand is by telling stories. Even though it’s a buzzword as old as the advertising industry, storytelling is a timeless skill. 5 Pro Tips for Creating a Window Display That Sells [+ Examples]. To engage an audience, you must stick out from the crowd. But what’s the best way to do so?

Display 74

Display Examples Merchandising Tips 74

Unbounce

DECEMBER 10, 2019

Evaluation-stage prospects are hungry for details, proof of results, examples, and info tailored to their experience. It does a great job giving visitors a comprehensive rundown of the product’s features and benefits. We’ve got you covered: How to Build a Great Webinar from the Ground Up + 8 Examples That Don’t Suck.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

ClearVoice

JANUARY 29, 2024

In this guide, we look at: The benefits of involving non-marketers in the content creation process How to encourage them to participate How to overcome cross-departmental collaboration challenges Examples of content collaboration successes The Untapped Potential of Non-Marketers You’ve heard of writer’s block.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Salesforce Marketing Cloud

AUGUST 31, 2022

Our research also finds that nearly two-thirds of business decision makers actively research a vendor’s values in the consideration stage, and half consider values a differentiator when making their final vendor selection. You may have seen our high-profile Team Earth campaign featuring Matthew McConaughey.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

ClearVoice

SEPTEMBER 1, 2023

Emotions can: Differentiate one brand from another in a competitive market. This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. Tell Stories Storytelling is a powerful tool for evoking emotions. As humans, we rely heavily on our feelings to make decisions. Create memories.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

BOP Design

JUNE 22, 2023

Core components in B2B web design are product or service explanations, clear messaging and branding, easy-to-use navigation, excellent storytelling, and inviting calls-to-action. What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Salesforce Marketing Cloud

JANUARY 4, 2024

For example, your ongoing emails can take advantage of when a prospect abandons a web page. Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ClearVoice

FEBRUARY 2, 2024

Differentiate your brand. For example, Adidas emailed customers who ran the Boston Marathon in 2017, saying, “Congrats, you survived the Boston Marathon!” Then, you create a series of emails that showcase product features but don’t appeal to the customer’s personal story. That could be useful data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Launched in August 2021, the campaign features six videos about the awkwardness and absurdity teammates put up with if they return to the office. But not just any video. “One But not all is lost.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. For example, in Sprout, you can detect unusual spikes in brand mentions and monitor whether they are negative or positive.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

Salesforce Marketing Cloud

JUNE 28, 2023

For example, show them you care enough to understand their business with a relevant message highlighting product features that could benefit them the most. To borrow advice from author and storytelling expert Nancy Duarte , “The audience does not need to tune themselves to you — you need to tune your message to them.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Content Standard

JULY 28, 2016

Our competitors looked more and more like us every day, and it was becoming harder to differentiate in the marketplace. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Companies Enterprise Management 40

Kaon

JULY 23, 2018

With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not more, important. Communicating value.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

The Marketing Blender

APRIL 11, 2023

Having a strong brand messaging framework can help your company to differentiate itself from competitors and communicate its unique value to customers. We will also share examples of effective brand messaging frameworks and provide practical advice on how to create a framework that works for your company.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

Vidyard

FEBRUARY 19, 2020

Focus on the benefits, not the features. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example customer testimonial video to highlight what goes into creating a good one. Though the video may include more than one person from the featured company, choose one person to focus your narrative on.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Contently

JULY 26, 2022

Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Rather than featuring a traditional “About Us” page, online banking service Varo invited its executives to share personal stories about why they chose to work with the company.

Word of Mouth 194

Word of Mouth Marketing & Strategy Paid Search Agency Content 194

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the features that make or break a good site. Of all the features that clue us into whether a website is good or not, reader engagement is a significant contributing factor.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Content Marketing Institute

SEPTEMBER 6, 2018

To differentiate the brand in an increasingly competitive industry, California Closets focused on elevating its brand perception to a company that elegantly designs better lives. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Beyond Silence. Play Magazine.

Advertising Agencies 75

Advertising Agencies Examples Paid Search Agency Lead Ranking 75

Huptech Web

APRIL 14, 2023

Brand awareness also helps businesses to differentiate themselves from their competitors and stay top-of-mind with their target audience. For instance, Apple is a great example of how brand awareness can increase market share and value; the company has consistently invested in its marketing efforts, resulting in its current market share.

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. Give us a real-life example.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Hubspot

DECEMBER 9, 2020

5 Examples of a Niche Marketing Strategy. Their products are featured in all the right places — like Powder magazine — to reach their ideal buyers. Photographers Without Borders has partnered with major organizations like Adobe, Sony, and Patagonia by honing in on a particular marketing technique: storytelling. Flylow Gear.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Webinar Metrics Ethics 101

The ROI Guy

APRIL 15, 2014

Third you have to differentiate the value of your solutions versus other alternatives, proving the value vs. price, lower total cost of ownership (TCO). There is a clear Value Gap between the traditional sales rep approach of product feature, function and price, and today’s more empowered, risk averse and frugal.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Navigate the Channel

DECEMBER 4, 2023

Identify Your Unique Selling Proposition (USP): Begin by pinpointing what makes your brand special and differentiates you from competitors. It could be a unique product feature, exceptional customer service, a specific mission or ethos, or even your brand’s history. Here’s how to achieve that: 1.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

SmartBug Media

DECEMBER 30, 2020

Now, on to the top 10 best examples of web design from this year. SmartBug delivered a full website redesign that is highly educational with clear language, informative features, and a clean, eye-catching layout. Ten of this year’s best web designs (in no particular order): Superior Technologies : Mobile Responsive, Brand Refresh.

Design 105

Design CMS Development Best Practices Work Management 105

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Delivra

APRIL 15, 2019

Look at an email automation software’s features and consider how the software integrates into your existing systems. Define Your Email Triggers — Establish email triggers; for example, if a customer creates an online account, you can automatically send him or her a confirmation email. Tell a Story. Origin Stories.

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87