Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. We looked at other tools,” says Vidal, “Ultimately, I would say what differentiated Medallia was that they worked with us as a true partner. This was another differentiator,” explains Vidal. “We

Case Study 74

Case Study Case Studies Studies SMS 74

Tiecas

FEBRUARY 5, 2024

By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. Source: 2024 Sta te of Marketing to Engineers ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Tiecas

APRIL 5, 2024

Your content can’t be overly ‘salesy;’ instead, focus on educational and thought leadership content that will differentiate you from the competition. See How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Marketing Insider Group

MARCH 29, 2021

Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Seismic

JUNE 3, 2019

These days, small- and medium-sized companies are using far more banks than even just a few years ago: according to Gartner’s 2016 Study: “A New Basis for Competitive Advantage,” 53 percent of companies use four or more financial providers. So, what can banks do to differentiate themselves? Fundamentally, they have two main choices.

Differentiation 40

Differentiation Webinar Metrics Cross-Selling Optimization 40

Marketing Insider Group

SEPTEMBER 28, 2020

The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Webbiquity

OCTOBER 15, 2021

Environment-minded consumers are educated and looking for a company’s specific efforts towards minimizing pollution and climate change impacts. Choosing a niche can differentiate a business from its competitors, increasing your success.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Content Standard

SEPTEMBER 17, 2018

A Need for Education and Accountability. A recent report from the National Endowment for Financial Education found that while a large number of millennials are confident in their financial knowledge, a much smaller percentage could actually answer basic personal finance questions. Image attribution: Elevate.

Ethics 46

Ethics Education Brand Identity Branding 46

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. Experiment with short and highly educational videos. ABM doesn’t care about the thousands of followers you gained on Twitter.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. This special edition of the study included 170 technology firms, more than half of which provided detailed financial information for inclusion in the high-growth portion of the study.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. To create trust, it is essential to build authority and educate customers through value-added content. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. Establishing presence as a serious contender in virtualized container cybersecurity required investment in brand awareness and market education in an industry that was still in its infancy. Our strategy included: Inbound Marketing to educate and build awareness.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Marketing Insider Group

APRIL 28, 2021

Citing more than one expert helps to earn Google’s nod for content on these websites, as does referencing academic papers or other rigorous studies. Differentiate Your Content from Your Competitors’. Like the ancient physician Hippocrates advised, do no harm. It pays to check, double-check, and triple-check.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

JULY 28, 2020

The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision. By providing the “right” education, our clients are helping the client to come to their own conclusions about the value that can be delivered.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

markempa

FEBRUARY 23, 2009

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. And there are just a select few thought leaders in every industry and field of study. A thought leader is a recognized authority in one’s field.   I agree. 

Thought Leadership 120

Thought Leadership Education Lead Scoring Lead Ranking 120

Go Beyond SEO

APRIL 16, 2024

Regularly publishing informative and educational content related to pest control not only attracts visitors but also establishes you as a trusted source of expertise. Pest Library or Informational Resources: Educate visitors about common pests, their habits, and potential dangers they pose. Not up for the challenge?

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Content Standard

MARCH 12, 2024

They actively advocate for environmental protection and educate consumers about sustainable practices while remaining transparent about their own business practices and environmental impact. Provide fresh insights, challenge norms, and offer a strong point of view on where the industry is headed to differentiate your brand.

Media 96

Media Brand Identity Branding Storytelling 96

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. This article is completely free for anyone to read and my intent is to educate you on everything I know about inbound content marketing. He is now an old man. 23 years have passed.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

ClearVoice

AUGUST 25, 2023

It educates and engages the target audience, ultimately driving sales. Good content marketing is designed to educate, entertain, or inform the target audience. But instead of more generally educating the reader about a particular issue, it drills down into the nitty gritty technical aspect. Let’s take a deep dive.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Hinge Marketing

JANUARY 23, 2015

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. How can professional services marketers differentiate themselves using content curation as a marketing tactic? Are you differentiating how you choose to introduce curated?

Curation 48

Curation Differentiation Social Media Media 48

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Rise of digital education. And that’s true for all marketers.

Education 48

Education Thought Leadership Class Advertising Agencies 48

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Scoop.it

MARCH 2, 2023

Besides, here are 4 more reasons why businesses should care about content marketing: Establish thought leadership Consistently creating and publishing helpful, relevant, and educational content helps customers build trust in your business and establish you as a thought leader. This helps in increased sales in the long run.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Launch Marketing

JULY 6, 2022

Consideration Stage: This is where you implement strategies to maintain their engagement, educate and keep your solution in the running. Consideration: This stage is about nurturing prospects and further educating them on your key differentiators. Demo presentations, case studies and service trials can be of great use here.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. Demand Generation.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Content Standard

DECEMBER 14, 2023

Especially when it comes to managing thought leadership and more top of the funnel content, Dusty shares the methods he learned work when educating organizational leaders on the significance, role, and complexities of content in driving the health and success of the business. [08:57]

Top of Funnel 89

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 89

Biznology

FEBRUARY 19, 2018

Good content marketing educates the customer. Instead, the site was a sort of collage of generic language, pretty but uninformative images, and links to “assets” like case studies and videos. What differentiates it from similar products? The target audience, apparently, was people who already understood the product.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. Engineers get bombarded with product-focused marketing.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Heinz Marketing

MAY 17, 2023

It’s a constant battle to differentiate yourself, capture interest, and maintain it. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. So, how do you win in this crowded arena? The answer lies in personalization.

Analytics 52

Analytics Personalization Automation Case Studies 52

Sprout Social

FEBRUARY 24, 2022

Using metrics in your resume to quantify the impact you made in past positions differentiates you from other applicants in the stack. Emphasize experience over education. Social media professionals can come from a range of diverse backgrounds—some never studied marketing. The takeaway? There are a few exceptions to this rule.

Social Media 107

Social Media Template Media Cross-Selling 107

Hinge Marketing

MARCH 11, 2021

Hinge Research Institute’s annual High Growth Study research tells us that one of the best pivots that marketers and others can make is to leverage research more (at least quarterly). By using “Research as Content,” you can take that one research study and repurpose its content dozens of different ways throughout the year.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JULY 22, 2018

Educate prospects with new ideas and perspectives. Differentiate based on value. Differentiate based on value. How can I differentiate myself from the competition?”. Below are the 10 essential selling skills you need to succeed in sales today -- all extracted from the study's findings. Selling Skills.

Work Management 100

Work Management Marketing Management Lead Ranking Case Studies 100

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. Teach for differentiation — Sharing articles, whitepapers, and case studies isn’t sufficient. There is no competitive differentiation.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111