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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Engagement as differentiation. He asks: “How can we help the most people?” – and then sets about creating rich, useful original content that educates customers, solves their fountain pen and ink issues and problems, and inspires them to become more creative. Engagement as differentiation. by Trevor Young, {grow} Community Member. Take a look at the Goulet blog.

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Rise of digital education. Author: Vyoma Kapur Class is now in session! And that’s true for all marketers.

Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm

Hinge Marketing

Finding a differentiator for your professional services firm is not an easy task. Many firms struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. To be successful, a differentiator must meet three important criteria : It must be true. But take heart; there are many successful differentiators. But be careful.

5 Key Factors to Pinpoint Your Technology Differentiator

Hinge Marketing

Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators. ” Here is a quick test to see if you have a true differentiator. This is our mantra.

Content Methodology: A Best Practices Report

to Mike White, the brand’s CMO, this objective enables financial advisors to educate. Return visit rate by SQLs • Click-through rate (CTR) of lead nurture emails • Time to conversion • Cost per customer Educational Grow brand awareness: Establish a lasting position. differentiating factor. own—be it entertainment content, educational. Content. Methodology: A Best. going.

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers  recognize the need to grow their schools and sell like any other exemplary business. The post Rise of the CMO in Higher Education appeared first on Fathom.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. So without further ado, an infographic for all of your content marketing for higher education needs. Welcome back marketers. That all being said, it’s time for the bad news. Geyer).

(Re)Creating a Distinctive and Relevant Brand

CMO Essentials

You need to flesh that out in terms that are meaningful and differentiating to your customers. “We did some research on those characteristics that were associated to us in a meaningful way – differentiated value propositions that were both available to us, credible, durable, and strategically aligned to who we were.” ” My second response was, “OK.

Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference

Hinge Marketing

In the process of living out these ideals, that difference became the engine that drove their powerful brand differentiation. These steps were particularly effective because they blended two powerful differentiation strategies: 1) Have one or more individuals who are high visibility experts in their fields. ” Already, Pariveda was a business with a difference.

How to Differentiate Content Curation on Social Media

Hinge Marketing

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. How can professional services marketers differentiate themselves using content curation as a marketing tactic? How the content is introduced and is another way to differentiate sharing content. Articulate your point of view 2.

How Does Continuing Education (CE) Help Your Professional Services Firm?

Hinge Marketing

Embracing continuing education (CE) helps to keep your knowledge fresh and relevant so your firm can continue to earn the trust of your buyers. What exactly is continuing education? Depending on your industry, some professional associations require members to obtain a certain number of Continuing Education Credits, or CEUs. What are they? Most courses may be taken for credit.

Mad Marketing TV is educating the world – and me

Fearless Competitor

Mad Marketing TV , the TV-like show sponsored by Act-On Software and hosted by yours truly, Jeff Ogden, President of Find New Customers is bringing the world great insights on marketing and sales – buyer personas, content marketing, social media, Think Like a Publisher, Differentiation and more. Jeff Ogden of Find New Customers is today one of the top experts in B2B marketing anywhere.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. the campaign.’"

Consumer Choice in Education

Fearless Competitor

So it is interesting to see how marketing and sales functions view the problem of student acquisition, how companies procure eLearning for their employees, how governments model the educational system and associated certifications mechanism, and so on. In fact, two things here – one, that student determination of an academic institution is largely independent of the considerations of the learning process (which is more determined by the prevailing educational systems), and two, that decisions to join a particular are fairly independent of learning methodology and pedagogy itself.

Why this is the most difficult (and fun!) time to be in marketing

grow - Practical Marketing Solutions

One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. To a large degree, companies are placing the responsibility for continuing education on the employee. careers evergreen marketing best practices marketing education marketing strategy

Delivering Buyers a World-Class Education

Fathom

In it, the founder of Khan Academy, Salman Khan, talked about his vision of delivering a “world-class education.” think Wittlake encapsulated a long-held belief of mine (as apparently illustrated in this conference) that teaching is the true differentiator in B2B sales. Herrmann, likes to talk about the new role of the sales professional as educator and resource. (We at Fathom have even just launched a website centered on this philosophy.) How much of your website educates your buyers in a world-class manner? Call it a mission. know I will.

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

News, Views and Careers for All of Higher Education. ” An instructor “winds up learning so much that it’s an enormous benefit to them, and moreover, it reminds them of why they wanted to be in higher education in the first place, because it’s all about this process, and it’s exciting.” Thanks for bringing to our attention some of the good programs in higher education that bring together librarians, faculty and administrators to help students become better researchers. differentiated instruction). Friday. June 27, 2008. Sign up.

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9 attributes of the best thought leadership content

Chris Koch

Differentiated. Share and Enjoy: Latest Post Thought Leadership B2B marketing Business Education and Training Executive leadership Management marketing Sales Thought leaderSome time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative.

Best 77

A Report Card for Massive Open Online Courses (MOOC)

grow - Practical Marketing Solutions

Although many are free and promise to bring an Ivy League education to the masses, these open-source college courses often suffer from massive dropout rates and organizational problems. But this could be a cost-effective way for some people to differentiate themselves, especially in a workforce where a traditional degree isn’t necessary. The Frat Party of the Future. Really.

Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market

Fearless Competitor

New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into online marketing program performance across the entire marketing funnel. Brand differentiation is becoming increasingly important, but marketers struggle to achieve it. Key conclusions from the survey include: 1. ” 2. link].

7 Great Pinboards from Universities on Pinterest

Fathom

According to the National Center for Education Statistics , around 13.8 From game day rituals like Duke University’s “K’Ville” to learning an alma mater, pictures of students participating in traditions are a great way to differentiate your school. Education Industry Social Media education industry pinterest Pinterest is a great platform for making that introduction.

How to Create a Focused Content Strategy for Paid Search

Fathom

And in the world of higher education marketing, colleges and universities have to convince a rather tough bunch of people to reveal this information: millennials. This millennial attitude poses a problem for higher education marketers focused on lead generation. Landing pages and microsites should stick to high-level information such as information about the campus, select top programs, financial aid availability and other key selling points and differentiators. Digital Advertising Higher EducationTell me more!”.

Aligning Marketing and Admissions to Drive College Enrollment

Hubspot

For many schools, the emphasis and investment is shifting toward building brands that differentiate from the competition and, for some schools, this includes hiring marketing leadership from the corporate world. Instead, we see two extremes in higher education. digitally-engaged audience offers colleges more touch points to to educate, engage, and influence prospects.

The Case for Higher-Ed Non-Branded Site Optimization

Fathom

We’re seeing some education industry trends that explicitly point to the need for non-branded, query-driven content. Fill that informational gap by identifying your college’s best assets, differentiators, unique programs and scholarship options, and then creating a healthy mix of branded and non-branded content around them. Higher Education SEO branded search non-branded search

What Is Thought Leadership? And When You Should Use It?

B2B Marketing Insider

We can only compete if our content is differentiated. would argue that your audience isn’t looking for your content to be differentiated all of the time. ” My advice: differentiate with your point of view, when appropriate. Differentiate with your visual design. You need to educate them but we are all human and none of us mind a little humor.

12 Tips for Building and Managing a Bigger Sales Pipeline

Sales Prospecting Perspectives

Instead – add value, educate, connect and empower. Differentiate from competitors: As you build value and communicate with prospects all along the sales pipeline, also build differentiation and preference for you and your products/services. Differentiation and preference will lead to action and decision in your favor. Be educational. for you. You simply execute.

Build 123

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Educate. Putting your brand in the hands of employees can be nerve-wracking — after all, your brand what differentiates your business in the marketplace. To minimize the risk of losing control of your company’s brand image, it’s imperative you educate your employees on exactly what your brand is. Guest post by Liz Greene. It’s simple. Identify. Willingness to help. Recognize.

Best 109

10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! Whether it’s the one-off Google search experience or ordering a sandwich at Subway – two of the most highly ranked ’simple’ brands – a simple and easy experience differentiates your business from the competition.

Content Is The Key To Social Selling Success

B2B Marketing Insider

Research shows customers’ native behavior includes searching, consuming content and self-educating. Many are self-educating early in the sales cycle. This is the secret sauce to beat and differentiate yourself from the competition. Differentiate Yourself From The Competition. How differentiated would that approach make you? However, we do all of that with content.

3 Features Content Marketing Technology Needs to Provide

It's All About Revenue

They want to be exposed to new concepts and ideas to enhance their own education. By leveraging new content across distribution channels, marketers are able to differentiate their brand as a thought leader in their industry, gaining their audience’s trust and loyalty. By now you probably have heard the phrase "it's not big data, it's the right data." Analytics.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

NASDAQ: PLNR), a leader in differentiated display systems and digital signage with offices in North America, Europe, and Asia. Retailers, educational institutions, government agencies, businesses, utilities and energy firms, and home theater enthusiasts all depend on Planar to provide superior performance when image experience is of the highest importance.

6 Examples of Lead Nurturing Campaigns

It's All About Revenue

Education Campaign This is a pretty standard nurture campaign and what most of us think about when we think about nurtures. You need to engage prospects to learn more about them, while at the same time educate them about your products or services. Sharing relevant, educational content is the heart of this campaign. You can also let them know what they can expect as next steps.

Using thought leadership and educational marketing to generate leads

B2B Lead Generation Blog

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. I've written a number of times on using educational marketing and certain aspects of thought leadership to generate leads, and I thought this post by Dana VanDen Heuvel over at the MarketingProfs Daily Fix blog was useful reminder. So what is a thought leader? First of all, thought leaders don't really refer to themselves as thought leaders. thought leader is a recognized authority in one’s field.

B2B Sales Conversations — By Design

Avitage

You’re gaining respect and trust that makes it possible for you to educate buyers and influence a buying vision and decision criteria. This sales requires educating and gaining consensus from 4 to 14 buying team members, 5.4 is a considered average. The objective is to actually create value for customers, and differentiation for vendors, through conversations that deliver insights and useful ideas. To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed.

4 Detrimental Dont's in Higher Education Marketing

Hubspot

And yet too often, higher education admissions marketers only provide late stage offers to prospective students visiting their websites. School marketers should closely consider the key mistakes higher education admissions offices and websites often make when it comes to attracting prospective students. Don't Ignore Content Creation Opportunities to Emphasize Differentiation.

#ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University

Blue Focus Marketing

The professionals at Columbia truly get content marketing’s value as a way to differentiate their college in a crowded, competitive marketplace. Download ~> Free Chapter 3 – “Brands Under Pressure” Communication Content Marketing Education Marketing Social BusinessOver the past several years, content marketing has been an undeniable force for social brands.

From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing

Act-On

Develop content designed to educate your potential clients. Content marketing today is much more than blogging, and with a little creativity you will be able to differentiate yourself greatly from your competition. Some of that differentiation should come in quality. We hear so much about content marketing; it’s easy to assume that everyone is doing it. You are the expert.

FAQ 55

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Biro at TalentCulture writes passionately and practically about encouraging girls and young women to pursue science, technology, engineering and math (STEM) education, blogging about women in STEM and STEM recruiting. These research findings address high-level topics like the value of marketing and the future of brand differentiation. Image credit: Association of National Advertisers.

5 Things Every Managing Partner Must Do To Drive Organic Growth

Hinge Marketing

Find a true differentiator. Without a meaningful differentiator (or two, or three), a firm lacks a serious competitive advantage. And without understanding their differentiators, firms lack a way to communicate that advantage and grow. In our research, we’ve found that high-growth firms consistently have stronger differentiators. Focus on fewer markets. Provable.

Why Demand Generation Should Be Perpetual

ANNUITAS

Look to educate and not just qualify: Demand generation is about more than just qualifying leads. Strategic demand generation also seeks to educate buyers. In the early stages of a program (Engage Stage), marketers should look to develop content that educates their buyers without trying to sell to them. Programs are perpetual, like the buyers journey, campaigns are not.

3 Questions to Ask When Creating College Degree Pages

Fathom

Adding your brand’s value propositions to the degree pages sets each program apart from your competitors’.  No other university can offer your school’s personality ; that’s your program-level differentiator. Content Marketing Higher Education content higher ed higher education Marketing Your degree page content is critical for student recruitment and college retention rates.

How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

You’ve covered culture and writing content through the lens of problem solving, but you can take it a step further and ask yourself: What is the key differentiator between you and all your competitors? The key is to develop content that provides education, sets up thought leadership, and explains your culture and values. Do You Need Explainer Videos? Can You Focus on Culture?

9 Examples of Interactive Content to Inspire You

ion interactive

According to Demand Metric research that my company sponsored: 93% of marketers say interactive content is effective at educating buyers. 88% of marketers say interactive content is effective at differentiating their brand. While just 55% indicate that static content is effective at differentiating. Please note: This was originally published on LinkedIn September 11, 2015.

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