Convince & Convert

MAY 19, 2016

Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. To further nurture and nourish your leads, consider a webinar. More than 60 percent of marketers use webinars to convert. Every CMO should measure funnel velocity as a KPI. Guaranteed.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

DealSignal

DECEMBER 28, 2021

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. When interest is created, your audience is more likely to visit your website or social media, click on ads, or visit landing pages.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Being transparent minimizes both, fostering a more trusting relationship between your brand and its audiences.

Media 94

Media Brand Identity Branding Storytelling 94

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. As a result, we began to assess how longer-form mid-funnel content could play a key role in their strategy. Long-Form Opportunities for Financial Services Content Marketing Strategies.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Synergy with Other Marketing Channels Content marketing isn’t a standalone strategy; it complements and enhances other marketing efforts , from email marketing to social media, creating a cohesive brand narrative. Not sure what that is?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

JUNE 11, 2015

Embracing continuing education (CE) helps to keep your knowledge fresh and relevant so your firm can continue to earn the trust of your buyers. What exactly is continuing education? Depending on your industry, some professional associations require members to obtain a certain number of Continuing Education Credits, or CEUs.

Education 48

Education Service Webinar Metrics Course 48

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Research Skills. Why is implementation so overwhelming?

Work Management 86

Work Management Marketing Management Marketing Automation Services Webinar Metrics 86

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “Weekly How To” Webinar Landing Page. Why build your own webinar page? Editor’s note.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Martech

MAY 9, 2022

Get the daily newsletter digital marketers rely on. If you are entering an already established market category, your first objective should be related to positioning and differentiating the company and creating brand awareness. Creating a new market category should be about market education and socializing the new category.

Startups 77

Startups Paid Search Agency Work Management Marketing Management 77

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Have you tried any of these strategies? The New 80/20 Rule.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

LeadSquared

DECEMBER 16, 2013

The webinar on ‘How to Generate Leads with Content Marketing’ threw light on interesting areas of content marketing and how you can streamline your content to generate better leads. Those of you who missed it, here’s an opportunity for you to go over some of the questions asked by the attendees during the webinar.

FAQ 52

FAQ Webinar Metrics Lead Scoring Lead Ranking 52

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. What is your value proposition and your differentiation? If during our initial discovery efforts we find additional market research is needed, we will recommend that. What will attract your target audience and make them come back for more?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. What is your value proposition and your differentiation? If during our initial discovery efforts we find additional market research is needed, we will recommend that. What will attract your target audience and make them come back for more?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Martech

JUNE 24, 2022

Planning begins with an email audit , so you know where your program stands, and it needs an updated set of KPIs so you can measure whether your efforts are paying off. Get the daily newsletter digital marketers rely on. What do you need to do to differentiate this year from last year? Processing.Please wait. See terms.

Budget Programs 105

Budget Programs Paid Search Agency Peer-to-peer Advertising Agencies 105

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Email open and clickthrough rates. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

APRIL 8, 2019

That could mean when somebody begins following a social media account, subscribes to an email newsletter, or browses a product page on a website. Because differentiating a lead from a non-lead will help you determine who’s worth nurturing and who’s not. Of course, every business should have its own definition for what a lead is.

Sales Qualified Leads 134

Sales Qualified Leads Budget Programs Lead Ranking Lead Scoring 134

Convince & Convert

JANUARY 14, 2016

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. It conflates conservative voice (or market or strategy) with a mandate to have conservative (boring!) Many financial services firms suffer from a lack of differentiation. Trust isn’t a differentiation.

Content Marketing 95

Content Marketing Content Microsite Differentiation 95

Strategic-IC

NOVEMBER 17, 2021

It’s the ultimate ‘show me you know me’ strategy, and when done right, it can completely transform the results of your Marketing efforts. “I Once you’ve adapted your company culture, then you can look to adopt tech that will aid those processes and push your ABM strategy further. The aim of your content should be to educate and inform.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

Litmus

JULY 24, 2020

There’s so much to think about in email marketing—from strategy to tactics and everything in between. In this episode of Delivering, host Jason Rodriguez goes through four areas to look at when figuring out how to focus your email marketing efforts. Especially when it comes to where to focus their attention in email marketing.

Work Management 73

Work Management Marketing Management B2B Thought Leadership Top of Funnel 73

Marketing Insider Group

AUGUST 17, 2015

This has left sellers with a choice : wait to generate leads from buyers who are fully-informed and ready to negotiate price – OR – generate leads from buyers who are researching a purchase, and get a shot at building a relationship with the buyer before they make their purchase decision. It’s no magic trick. Or at least say “thanks a lot!”

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convert

SEPTEMBER 16, 2022

In case you are looking for the list of educators we followed in 2021 to learn A/B testing, go check out this round-up. We personally feel that Devansh hits it out of the park when it comes to brand differentiation and brand marketing optimization for the DTC space. Want to check out his newsletter? He calls out lazy marketing.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Ledger Bennett

MAY 7, 2020

A marketing funnel is the journey that your audience goes on through their research, education, information and decision making process. Each company will tell you something a bit different that works for their strategy. The funnel leverages messaging, intent, and consumer mindsets to match with their creative assets.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Navigate the Channel

NOVEMBER 28, 2023

In conclusion, blogging is a highly effective strategy for enhancing your SEO ranking. By crafting well-researched and informative articles, you can share insights, analyses, and perspectives that highlight your firm’s in-depth understanding of your field. email addresses) for access to the valuable content.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. Feel free to borrow it or use it at your presentations but obviously we would love a credit if you do.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Heinz Marketing

AUGUST 28, 2023

However, in this fast-paced environment, the true north star remains a well-crafted and meticulously executed strategy. Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination. But what exactly does it mean to be strategy-led in B2B marketing?

Webinar Metrics 86

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 86

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Webbiquity

DECEMBER 14, 2017

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. In today’s highly competitive business landscape, a well-crafted newsletter can enable companies to stay in constant touch with customers, establish authority, grab attention, and provide calls to action.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Hubspot

JULY 11, 2016

Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself. The findings support a Chronicle of Higher Education survey , which reveals the media and communication industry values experience over academic credentials. 6) Marketing Strategy.

Content Marketing 28

Content Marketing Planning Budget Programs Thought Leadership 28

Contently

APRIL 20, 2018

I’m going to take an educated guess that you didn’t just make it blindly. You probably spent a significant amount of time researching brands, reading product reviews, and weighing your options. The objective here is to educate people on products and services, as opposed to just relevant ideas and insights.

Top of Funnel 167

Top of Funnel Distribution Marketing Funnels Marketing Strategy 167

Outgrow

DECEMBER 15, 2020

There is no denying that content marketing is still one of the most powerful strategies B2B and B2C marketers use to get more traffic and conversions. 88% of marketers say interactive content differentiates them from their competitors. Educates the audience. Interactive emails/newsletters. Calculators.

Lead Generation 98

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 98

Metadata

AUGUST 3, 2021

They don’t have a great content strategy. Having an effective content strategy is a superpower for marketing teams. I will walk you through how to create a cohesive and effective content strategy by breaking down how we created one at Gong. The anatomy of a cohesive content strategy. Clear target audience.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Varicent

MARCH 24, 2022

Incoming inquiries from customers, leads from events and webinars, and opportunities from existing customers and contacts will also be added to the list. Understanding who your competitors are will help you differentiate yourself away from them as your sales campaign proceeds. Develop a Sales Strategy for the Team. 7) Proposal.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Sprout Social

JANUARY 30, 2020

Doing so means nailing down your SaaS marketing strategy, though. SaaS marketers today must find a balance between educating their audience and drowning them with information. What are the staples of a SaaS marketing strategy? New content (webinars, blog posts). Company newsletters. Hey, good question!

Webinar Metrics 94

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 94