Onalytica B2B

NOVEMBER 15, 2018

The only difference is that your typical influencer is external to your brand, whereas your employees are internal. This will not work. In order to effectively connect your employees to relevant influencers, it is important to understand the different kind of influencer personas. They’re quite similar, no? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

SEPTEMBER 6, 2017

When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. Influencer relations – organically building long term relationships with a variety of different influencers (brand advocates, micro-influencers, mid-range influencers). different markets have different maturity levels).

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

DECEMBER 11, 2017

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. I’ve been focused on influencer marketing for the past 6 years working at brands and agencies. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

MARCH 9, 2017

This marketing tactic works for many brands, particularly in the B2C space, but it is an entirely different practice to influencer marketing as we know it in its rawest form. For some brands, working with an influencer on a paid basis isn’t desirable for themselves, or the influencer. Again, the answer is likely to be no.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

MAY 10, 2017

It’s quite simple- influencer marketing works because there’s something in it for the influencers- brands must understand and leverage this. If a brand is bombarding an influencer with daily emails, tweets and offers for them to work together then an influencer may not be very receptive to this.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

MARCH 16, 2018

With a young baby at the time (and my old employer not allowing me to go part time) I decided I was going to try to work for myself and started out as a VA. I love seeing all the different ways businesses and brands are using content to attract their audiences and get them to engage. I’m all about the content.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

MAY 3, 2018

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’ Your investment.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

AUGUST 17, 2017

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. Integrate different skill sets within your strategy. How to measure success.

Paper 0

Paper Practices Work Management Emarketing 0

Onalytica B2B

MARCH 22, 2017

While young people have all the same macro drivers for dependence on influencers, they also have some more personal drivers – young people are still working out their identity and their views of the world, so they’re always looking to find guidance from people like them. 2. Social APIs and real world influence tell different stories.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

NOVEMBER 1, 2016

Your knowledge may be the same as an influencer, but they’re an expert at presenting this knowledge in a very different way, which evokes trust in the reader. INCREASE ‘LINK BACKS’ Working with an influencer should be a mutually beneficial collaboration, where you’ll both benefit from exposure. BRAND INTEGRITY.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

MARCH 15, 2018

It took years of study and practice, working in the industry. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. But if I want to know what does and does not work, I have to be willing to try new things and monitor the results. My #1 passion is for writing.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

NOVEMBER 17, 2016

The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. It comes as no surprise that working with influencers will drive brand awareness. LEAD GENERATION. BRAND AWARENESS. WEBSITE TRAFFIC.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

FEBRUARY 20, 2017

They’d be ecstatic if you approached them to work with them. Another example: let’s say you want to do work around green issues. Making a difference. Your communications programme has only really ‘worked’ when you’ve influenced that behaviour change. What was different between before, and after? First of all, why?

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

SEPTEMBER 14, 2017

I worked at newspapers, magazines, and became the first Chief Content Officer at one company ( ClickZ , which I co-founded in 1997) and now hold the title at another ( MarketingProfs ). Because his brain works 100% differently than my own. (Or Or at least 90% differently.) Even if none of it was true. (I

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

OCTOBER 11, 2018

Many brands are working with influencers (Influencer Marketing), have their employees sharing their content on social (Employee Advocacy) and their sales team engaging with prospects on social media (Social Selling). The Similarities and Differences Between B2B and B2C. Content is absolutely key to make these three programs work.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I have worked in B2B marketing, sales and alliance management for 25 years. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

APRIL 5, 2018

I learned what they were doing, what was working, what wasn’t. I walk to work and I always learn something along the way. Most marketers don’t work that hard to win engagement and clicks in social. Working a little harder can make a difference. Talking to these experts and sharing ideas was a huge shortcut.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

JULY 17, 2018

Bio: Adam Saxton is just a guy in a cube doing the work! Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. As part of troubleshooting, I would work with the source code frequently and learned how the products worked internally.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

OCTOBER 26, 2016

The Economist recently published an article entitled: ‘ Celebrities’ endorsement earnings on social media ‘ , in which they shared average earnings across different social media channels, relative to their follower count. WHAT DOES THE DATA SAY? The answer to this is often the ‘Micro-Influencer’.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

DECEMBER 7, 2017

Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. These are the influencers that you have chosen to actively engage, build relationships with and work with. How many influencers are they working with? 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

JANUARY 30, 2018

Devumi has worked with 200,000 customers, including many high profile influencers, actors, athletes, models and musicians (direct and through representatives and management) who purchase hundreds of thousands of followers to boost their reach, and ultimately their appeal to brands. The article hones in on one company in particular, Devumi.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

APRIL 19, 2018

Integrated-Influencer-Content (IIC) – like Influencer-Generated-Content (IGC), but different; its cousin. Working with influencers enables you to not only tap into their knowledge and expertise, but to also gain exposure to their audience too. The answer? Let us explain. For example: customer reviews left on product pages.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

OCTOBER 26, 2017

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. Influencer marketing is new to many brands, and every brand is different.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

APRIL 11, 2017

There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. It’s time to approach targeted influencers with a proposal, nurture the relationship, and get them set-up to work with your brand. Measure what works and what doesn’t.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

NOVEMBER 24, 2016

This suggestion is no different to what B2C brands do around Christmas time- think perfume gift sets with a free makeup bag. For most, work email inboxes are inundated with useless spam emails, so perhaps a Christmas marketing campaign isn’t favourable or front of mind. OFFER YOUR CLIENTS SOMETHING FOR FREE.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

OCTOBER 11, 2017

As ever, B2C and B2B largely differ here; 31% of B2C marketers are experimenting and 48% are running on-going programs- perhaps 2025 is playing it safe. For anyone that has spent time working in social media, this process may actually feel familiar. This is where many brands are falling off the learning curve entirely and failing.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

JULY 19, 2018

Brands work with influencers because they want results and action. As you can see in the above pie chart, the most affected industry has been the tech industry, with 25% of the affected influencers working in tech. We’ve somehow concluded that high reach = high influence. Average tweet volume per percentage drop group. %

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 17, 2017

Do your research and make it your aim to really understand how this is going to work. #4 Every business has distinct business functions for a reason; everyone has different skills and capabilities with no two people bringing the exact same to the table; seek help if and when you need it. 4 Be prepared for scepticism and cynicism.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

AUGUST 23, 2017

Influencer marketing has become quite the buzzword, with many different definitions and forms- as you would expect in such a fast moving and evolving category that’s still nascent and fragmented. This week we’re going to start at the beginning: What is influencer marketing and why should you do be doing it ?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

FEBRUARY 16, 2017

You must also ensure that you’re offering something different to the other influencers; the key is to intrigue but not alienate. On the note of other influencers, s eek and accept opportunities to collaborate too; not only is this an opportunity to gain access to their community, but you will learn from them too.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

APRIL 8, 2016

The results for 2016 were remarkably different from our analysis of Water Security Influencers posting about World Water Day in 2015, with important implications for the role of individual influencers in digital advocacy and campaigning. of the share of voice.

Brand Identity 102

Brand Identity Branding Outreach Analysis 102

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

MARCH 2, 2016

The decisions and collaborative work of sustainability-focused organizations, businesses and individuals must take into account aspects like natural resource and energy use, and include an awareness of all the ways they can be tracking and alleviating their greenhouse gas emissions.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MARCH 1, 2017

You could be the difference between having a chance of bringing on a client and ultimately standing little to no chance- as social selling starts at the top. A study by Weber Shandwick found that nearly 70% of senior professionals state that when a CEO posts on social media it makes their working environment and culture more pleasant.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MARCH 23, 2016

Consumers love the fact that most bloggers are just like them; applying their makeup on the train to work because they wanted an extra 30 minutes lie in or having to decide between a new luxury lippie or that raved about serum as that months treat. “Beauty blogging is one of the best things I began doing in my life.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

SEPTEMBER 16, 2015

During its popularity peak MySpace prided itself on being particularly music orientated, specifically allowing bands and artists to create accounts to publish and share their work. Platforms and services like Periscope or Facebook allow people and brands to live stream their daily activities and show live scenes out of their work space.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

MARCH 16, 2016

More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100