The Effective Marketer

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What Marketing Org Charts Tell You About The Business

The Effective Marketer

small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. The CMO’s Guide to Marketing Org Structures shows how seven different companies have structure their marketing departments and why they have chosen to do it this way, at least for now.

The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

Just listen to a few sales calls and you will listen to a variety of messages from different sales reps. Tell someone in sales how to pitch the product and it almost guarantees they will do a different way. Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. OK, let’s dive into each one. question.

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How to Get Sales and Marketing on the Same Page

The Effective Marketer

Having a better sense of where a person is coming from, and having some idea of the method behind his apparent madness makes for constructive dialog. Sales and marketing are completely different disciplines with completely different mindsets. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes.

2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Blog.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path. you Google it, you’ll find a thousand different blog posts. consume it and all the different diversions within that.” person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. All rights reserved. Introduction 3 II.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else.

6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Holiday Card: Whether you do a physical or virtual card, email, video, etc during the holidays and send out to customers, you should take this opportunity to give them something different and that will increase their trust in you and your company. Show off your company’s personality, who works there, put a face behind the communication customers usually receive from you. On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to. Customize the message for each department.

Marketing Automation is More Than Technology

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A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The pairing of processes means more than ensuring emails go out when they should, it takes care of ensuring the right message is sent to the right person at the right time. “Companies using technology alone to solve their demand creation issues may actually experience negative return where it matters most&#. Increasing Response Rates.

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What Makes Ads Go Viral?

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Is hard to target viewers based on their personality, but different types of personalities (extroverted vs. introverted) are a key ingredient in ensuring the video will get shared. Looking for a recipe to get your new video to go viral? Utilize “Brand Pulsing”: weave your brand throughout the ad instead of placing it front and center. or Is It? The Videos.

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Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” With brands, it’s really not all that different. The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. different.

Deconstructing an Email Marketing Campaign

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Personalization (i.e. Don’t just restate the email text, add more compelling reasons for the person to proceed with what you want them to do (i.e. What happens after the person fills out your form? The follow up email is a good opportunity to re-think the message and craft a different email that might entice those who didn’t take any action after the first one went out.

Why Seeding Your Content is Key to Making it Viral

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However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network. Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Here’s where many researchers disagree.

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How Great Content Can Solve Problems

The Effective Marketer

As mentioned in the previous post about timely content, Marketing Automation is a great way to get the right content out to the right person, but you still have to think through all the stages and understand the different needs. In conclusion, you can spend a lot of time creating content in different formats and for different buying stages. This is the third post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content , and the second post discussed timely content. Create content that is timely. The problem?

How Viral Marketing Can Kill You

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tells in his book a personal account of how a viral marketing campaign went wrong. Back in ’04 when you wanted to screen someone prior to offering an speaking engagement, you would ask for  a “speaker kit”, which consisted of a resume, pictures, and tape reel showing snippets of that person actually giving a talk. Tweak your landing page, and test different versions. In droves.

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Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. Getting the most out of your distribution re- quires a data-driven approach in which you’re con- stantly testing and tweaking different combinations and. All rights reserved. That’s why.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Too confusing. So which one is it?

A Content Framework for Sales Enablement

The Effective Marketer

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal. Sales Enablement Content. But how do you know what content to create and how to prioritize?

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WordPress Plugins for Marketers

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking WordPress Plugins for Marketers A recent question on the Marketing Over Coffee LinkedIn group about WordPress plugins generated a really great list of tools marketing professionals should consider when running a personal or company blog. Let us know!

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Making the Most of Your Webinars

The Effective Marketer

personally think these numbers are high, but it depends heavily on the webinar platform you’re using. Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend.

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Definitive Guide to Planning a New Content Initiative

Our goal is to create a personalized, educational, and, most of. personalized, educational, and, most of all, fun experience (content product) for all. channels are struggling to move the needle, perhaps you need a different approach. story of a large technology company (a fortune 100 company) that had 18 different. Each individual platform differs. the “what”.

6 Ways to Spice Up Boring Email Marketing Campaigns

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In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. In addition to their name, email and other contact info, you ideally should know at least some about their interests, especially if you’re in a business that has a variety of products catering to many different types of customers. Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. Take a Survey.

How Success is Misunderstood

The Effective Marketer

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). That’s why it still amazes me that discussions about following a formula for success often get stuck in how you define “success&# instead of discussing the differences between target markets.

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What Type of Marketer Are You?

The Effective Marketer

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing. This bunch sees marketing only as a job. Passionate Marketers.

2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. NetApp has a presence at Forbes.com BrandVoice site where it places content coming from contributors on a variety of topics including security challenges of BYOD to a personal column from NetApp Vice Chariman Tom Mendoza. Category: Integrated. Winner : Xerox Corp., for Healthcare thought leadership. HealthBiz Decoded ( [link] ). Category: Blog.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of allocating existing budgets differently? of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. still experimenting with different options. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.

Apple’s Marketing Genius

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Marketing, at Apple, has always been a differentiating point and key to their eventual dominance of the electronics consumer market and their resurrection in the personal computer industry. Finally, Guy Kawasaki’s book “ The McIntosh Way ” talks about his career as a McIntosh Evangelist, the early efforts of Apple to dominate the personal computer market, and more.

Content Marketing Starts With Your Brand

The Effective Marketer

They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. Looks like a personality test? Your ‘brand’ has a personality, a voice, a look. If you are a one-person shop, going through this exercise is faster. It’s all in your head and you basically have to decide if your company’s brand will be an extension of your own personality and behavior or if you’ll give it a different twist. Fast forward to today. You are creating content. Why are you relevant?

Effective Content is Clear and Direct

The Effective Marketer

Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. How are you different? A recent post by David Meerman Scott touched on a big pet peeve of mine… creating content that is easy to understand. Big organizations suffer from this problem more than others, but it also permeates small and medium businesses. Gobbledygook is spread everywhere, from press releases to website content, to the latest whitepaper or eBook. Or a combination of both. Oh, boy. Big mistake. Clear and Direct Content Wins All the time.

Why Timely Content Always Wins

The Effective Marketer

There are three different perspectives to consider: Content that is a hot topic. How do you get to send content to a person who is at the right moment to receive it? This is the second post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content. So just to recap, there are three key principles for creating great content: Is it simple? Is it timely? Will it solve a problem? Simple content was explained earlier and is a sure way to create engaging and direct content. If you don’t need it, you won’t look at it. It’s that simple.

Content Methodology: A Best Practices Report

chair for eight different departments. It is crucial that leaders from different parts of the organization consistently come. stories per person • Total attention time • Total people • Total social actions • Avg. The answers to questions like these may reveal sub-audiences with different concerns. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently.

getting stuff done with ms outlook

The Effective Marketer

First: create categories A light bulb went on in my head when I read Getting Things Done and he talked about creating a tickler folder and different categories for stuff. These are categories that have that person’s name, like “Jonn’s List” or “Mary’s Lists”, etc. Now you not only have tasks associated with different action-items (follow up, call, etc.) But no!

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if you're gonna copy, make it right

The Effective Marketer

His controversial post caused quite a stir  whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. Another person I admire is Jack Welsh (former CEO of GE) but I also wouldn’t be as ruthless as he was during his tenure simply because that is not my style. Why do I care? Maybe.

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effective marketer principle 7: run productive meetings

The Effective Marketer

Shouldn’t [name of person] also participate in this meeting? Following Drucker’s advice, you should first identify what type of meeting is needed, since different meetings require different kinds of preparation. The way you will run this meeting will undoubtedly differ from the two types of meetings described above. Why are we meeting? What are we trying to accomplish?

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Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

There are several ways in which you can flag emails with different colors and priorities, but I don’t like to keep them in my inbox (time management and productivity gurus all agree that you should try to empty your inbox, but this is another discussion) and so I simply drag the email to the task icon on the left panel and a task item will pop up containing in the body the whole of your email!

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. content.

better time management with smart calendars

The Effective Marketer

Try following these simple rules:   1.        Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule. As you click each role, you will see different options below being checked off. But the other side of getting stuff done and being effective at managing your time has to do with meetings.