KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Webbiquity

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Marketing Insider Group

JUNE 14, 2021

94% believe video helps consumers better understand their product or service. . For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Remember that each one serves a different purpose. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Stevens & Tate

MARCH 31, 2024

They want it to help them find products, solve problems, and get deals. This move aims to streamline budget efficiency for advertisers by redirecting resources towards more productive campaigns and eliminating wasteful spending on underperforming ad groups. Follow relevant hashtags to monitor conversations and discover content ideas.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Consumers are six times more likely to purchase something from a product page that includes an image from social media. Facebook now has approximately 10 million active users. Use Shareable Hashtags.

Social Media 98

Social Media Conversion Media Tips 98

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. Your first impression?

Twitter 79

Twitter Examples Brand Identity Branding 79

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

DECEMBER 6, 2022

Consistently creating posts with punchy copy plus eye-catching imagery and the optimal mix of hashtags isn’t easy, but without the effort, you content will get lost of the deluge of text and graphics shared every day. Twitter remains the second-most popular network, used by 85% of B2B marketers. 10% of B2B Marketers Are Idiots.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Contently

OCTOBER 4, 2018

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones. Your brand voice on Facebook. ” Facebook audiences want to be entertained and distracted.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. Different Platforms Requires Different Tones. 3X-a-Day, 2X-a-Month on Twitter.

Social Media 137

Social Media Social Marketing Media Twitter 137

Optinmonster

NOVEMBER 3, 2021

So you might be wondering, “How do I promote a product without being too pushy?” With RafflePress, you can run different types of contests, with most offering 1-click entry and the option to verify entries. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Share User-Generated Content.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. Instagram is perfect for sharing visually appealing content such as product photos or short videos.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

MARCH 2, 2021

Whether it’s a tweet, a Facebook post or a video, many different types of content can go viral. Videos can go viral on a variety of different platforms, from Facebook to YouTube to TikTok and more. But what goes into creating a viral video? And how can you ensure the largest audience possible sees your video content?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. How to Do Social Selling on Facebook. If you primarily sell to businesses in your local area, for example, engaging with nearby companies on social media will ensure that your brand is what comes to mind the next time they need your product or service. What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. This creates a very healthy, lucrative relationship with justifying platform advertising and the effort used to build out your Pinterest for product-based creators. 3 ways hashtags on Pinterest complement SEO.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Sprout Social

OCTOBER 6, 2022

Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. Videos can go viral on a variety of different platforms. Here are some of our expert tips that you can put towards your own video production and optimization. Know your goals before you begin production. Know your audience.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Convince & Convert

MARCH 19, 2013

Here are 9 social media tools that will help you save time and improve your productivity. If you want to be more productive and proactive with your online relationship management, trying using Nimble. In the example above, the source is a blog’s RSS feed and the destination is a Twitter account.

Social Media 167

Social Media Tools Product Media 167

SocialPilot

DECEMBER 6, 2023

Meta, Twitter, and all other social media platforms show sponsored content that reflects your taste and interest. The Facebook Algorithm Facebook is the leading social media platform, with over 2.9 You can find more tips on the Facebook algorithms change blog. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

SocialPilot

JANUARY 21, 2024

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. It is important to hold their attention and guide them through the processes of signing up, shopping on your site, and choosing your product. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

NOVEMBER 10, 2022

The services or products you provide. Facebook’s profile for business pages is a bit unique because its bio information is split up into different sections. Ben and Jerry’s Facebook profile is a good example of this template. Hashtags and keywords. Offer a few branded hashtags. Use a branded hashtag.

Social Media 93

Social Media Brand Identity Branding Media 93

Anyword

MAY 6, 2021

You also get 30 hashtags – use these as keywords for each and every image that you put up so that people will discover you among the 95 million pics that are posted every day. Facebook Headlines and Primary Text. Twitter Ads. But hashtags also reduce your character count, so use them sparingly. Google Ads. Native Ads.

Paid Content 98

Paid Content Ads Rules Work Management 98

Adobe Experience Cloud Blog

OCTOBER 30, 2018

You can have your own opinion about food products, but in marketing, the answer is pretty clear. But what is organic marketing and how does it differ from paid social marketing? For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Organic this?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

TrustRadius Marketing

MARCH 2, 2022

54% of social media browsers use social media to research products. The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles. When scheduling posts, you can tailor one post to each different platform. Even better, it makes those features simple to use.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Showcasing new products creatively with interactive experiences captures attendees’ interest. They should be trained to talk to people.

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 99

Twitter Service Tips Eye-Tracking 99

Optinmonster

FEBRUARY 18, 2024

Different platforms cater to different audiences and industries, so it’s crucial to identify where your customers are most active. Different platforms cater to different audiences and industries, so it’s crucial to identify where your customers are most active. Your website should also encourage reviews.

Work Management 70

Work Management Marketing Management eCommerce Ideal Customer Profiles 70

Sprout Social

FEBRUARY 8, 2021

Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Instagram Outbound Hashtag Performance.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

MAY 18, 2023

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach. Avoid all caps.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Sprout Social

MARCH 16, 2022

Here are some key video engagement metrics to help you dive deeper into your performance data and know where to focus your production efforts. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Facebook prioritizes content that sustains viewer attention.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125