develop Product Related Topics 
Tony Zambito
JUNE 26, 2016
The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.
Tony Zambito
JANUARY 26, 2022
Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. They had noticed that certain channels for testing products had significant drops in revenues over an 18-month period. And realize that preconceived notions are a two-way street.
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Tony Zambito
MAY 7, 2021
Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. More like the last step in an initiative to deliver a new or redesigned product to market. Looking for specific insights and buyer personas that are going to help them with a product launch.
Tony Zambito
JANUARY 11, 2022
As a former head of strategy and sales, I knew that the old way of sales and product management/marketing thinking was not working. The art and science of buyer insights research and buyer persona development, when done correctly, can give business leaders what they need most. And it has not been the same ever since. .
Tony Zambito
MARCH 28, 2010
. Getting at the unarticulated and not-yet-discovered is the art and science of buyer personas because as Roger puts it: “ customers often struggle to put into words their feelings about products, services or providers, we can watch them do what they really do, rather than what they say they do — and may not actually do.
Tony Zambito
DECEMBER 9, 2020
Where substantial investments in product development and go-to-market strategies can be wasted. For example, a software developer in the supply chain space we worked with had long-held assumptions about two core capabilities of their product. Collect assumptions about buyers in need of validation. Conduct Buyer Research.
Tony Zambito
JANUARY 30, 2011
One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development. I can tell you that audience development is serious business and at the very essence of survival for arts and culture organizations. .
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